Lidiia Tkachenko

Fractional GTM & RevOps Expert to B2B Founders | RevOps & Outbound Systems | certified Clay & Cargo expert

Kraków, Poland (+01:00 UTC) English, Polish, Ukrainian, Russianfrom Kraków, Poland
Usually responds in 21 hour
Free
Price per hour
30 min
Time Blocks Available
5.00
19 reviews / 25 sessions
Wed
14
Next availability

Bio

→ 5+ years in RevOps and outbound leadership. → $150M+ in pipeline generated over 10 years in sales. → 55+ B2B tech companies advised across Europe, US, and APAC. I work hands-on with founders and sales teams, not just at the strategy level. I specialise in building outbound systems backed by strong RevOps infrastructure - from ICP definition and GTM strategy to Clay workflows, email deliverability, and full RevTech stack setup. As an official Clay Certified Expert, I partner with and advise to the top Clay-certified outbound agencies globally, working at the intersection of strategy, systems creation. Notable results: → $116K closed-won revenue in 4 months from a programmatic outbound build, → a client going from 0 responses to $65K closed-won in 3 months - securing their funding round in the process. On GrowthMentor, I can help you with: ◆ Structuring your GTM strategy from scratch ◆ Designing your outbound and cold outreach motion ◆ Auditing your lead generation setup ◆ Building an AI-powered lead generation system ◆ Setting up Clay and enabling your team to use it ◆ Setting up CRM systems and processes ◆ Deciding which channels to scale and how to do it profitably

Expertise


  • Copywriting

    I have spent over 5 years in outbound, leading teams and building revenue functions from the ground up. Before LLM tools became mainstream, I was writing and testing cold outreach manually, refining hooks, positioning, and structure based on real reply data. My copywriting is rooted in buyer psychology, signal-based personalization, and measurable outcomes, not templates.

  • Demand generation

    I build predictable B2B demand generation systems that combine outbound, AI, automation, and CRM processes. My work starts with ICP definition and market segmentation, then turns that into scalable acquisition campaigns using Clay, Claude, CRMs (Hubspot, Salesfroce, Pipedrive, Zoho, Attio) LinkedIn, email, and enrichment workflows that consistently generate qualified pipeline.

  • Email marketing

    I design outbound email programs focused on pipeline generation rather than newsletters. From email infrastructure and deliverability to segmentation, personalization, AI-powered research, and multichannel sequences, I build systems that convert prospects into meetings while remaining scalable.

  • Go to market strategy

    I help B2B companies design and validate their go-to-market strategy from the ground up. I work with top outbound agencies and founders to define ICPs, conduct market research, validate positioning, and build scalable outbound motions. My focus is aligning messaging, segmentation, and channel strategy to revenue goals, ensuring GTM execution is rooted in data, real buyer signals, and clear differentiation.

  • Revops

    I have led transformation projects spanning recurring revenue architecture, customer journey optimization, RevOps design, roadmapping, process redesign, and tech stack strategy.

Toolkit


  • Apollo logo

    Apollo

    I implemented Apollo at various B2B companies to streamline multi-channel outbound workflows for the sellers and founders. I also use Apollo API with Clay and other tools for custom data enrichment.

  • ClickUp logo

    ClickUp

    ClickUp setup and optimization for B2B companies - from blank workspace to a fully structured system. I handle sales and GTM workflow design, task automation, client-facing project management, and team documentation.

  • Instantly logo

    Instantly

    I've built advanced email deliverability and outreach automation infrastructures with Instantly.ai, including mailboxes warm-up, cold email campaigns design, web visitors reveal setup and API integrations with Clay.

  • Lemlist logo

    Lemlist

    End-to-end Lemlist builds: multichannel sequences, email + LinkedIn workflows, and full integration with Clay and other revtech tools, so every touchpoint is personalized and every reply lands in the right place.

  • Smartlead logo

    Smartlead

    I've built advanced email deliverability and outreach automation infrastructures with Instantly.ai, including mailboxes warm-up, cold email campaigns design, web visitors reveal setup and API integrations with Clay.

  • Claude logo

    Claude

    Turn scattered AI usage into GTM systems they own. Install the agents, context, and review loops around it, and leave the team with reusable artefacts.

  • Clay logo

    Clay

    Clay Solutions Partner & Certified Expert with 60+ clients served across B2B SaaS and Digital Agencies. I build end-to-end outbound infrastructure: custom Clay workflows, logic-based formulas, LLM prompts, API integrations, and connections to your full revtech stack.

  • HubSpot logo

    HubSpot

    HubSpot setup from 0 for B2B SaaS and digital agencies. I handle CRM architecture, data structure, and integrations with outbound tools, so the system is actually usable from the start.

Experience

  • Clay

    Certified Partner & Clay Expert
    •clay.com

    As Certified Clay Expert focused on building scalable GTM, outbound and inbound systems. I use Clay to combine market research, data enrichment, buying signals, AI-powered personalization, and automation into workflows that help B2B teams identify the right accounts, reach the right people, and generate qualified pipeline.

    Business Information SystemsSales AutomationB2BLead generation
  • Clay

    Clay Community Lead Poland
    •clay.com

    Co-leading the Clay community in Poland through cohort sessions, co-working meetups, and countrywide events. Supporting GTM and RevOps pros in Central Europe in adopting modern tech stacks for outbound, automation, and scalable growth.

    Business Information SystemsSales AutomationB2BLead generation
  • Squiz

    GTM Advisory
    •squiz.net/

    Advised on GTM and outbound strategy for an enterprise DXP vendor. Brought structure to targeting and messaging so regional teams worked from one clear playbook. Clay implementation & sales enablement.

    Information Services
  • Nethone (Mangopay Group)

    Outbound Area Manager | Team Lead (Fraud & Risk)
    •nethone.com

    Recruited, coached and managed a high-performing SDR team, partnering tightly with sales to drive top-of-funnel growth across LATAM and European markets. Achieved 316% quota attainment and tripled estimated LTV YoY.

    Cyber SecurityB2BSaaSFraud Detection
  • INVO

    GTM Advisory

    Advising on go-to-market strategy across lead generation.

  • InnoMate

    GTM Advisory

    GTM advisory covering customer acquisition strategies, sales process design, market intelligence, business analytics and strategic planning.

  • Quartz Inn Hotels & GrINN Awards

    Co-founder | Sustainability & Partnerships

    Co-Founded the first European hotel chain formed by sustainable, unique and authentic independent hotels.​

  • Nethone (Mangopay Group)

    Sales Development Representative
    •nethone.com

    Founding SDR at Netone. I've built the outbound system from scratch and established a repeatable process that hit KPIs consistently month over month.

    Cyber SecurityB2BSaaSFraud Detection
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