Dance Music Digest
Founder
dancemusicdigest.substack.com
Lex Hearth
Marketing Lead | Agency Owner | Creativity and Self-Starter Expert
London, United Kingdom (+00:00 UTC) Englishfrom London, United Kingdom
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
8 reviews / 12 sessions
Wed
14
Next availability
Bio
I really believe there’s nothing more valuable than chatting to people who’ve actually done the thing you’re trying to do AND believe in you! I’ve built my career across agency, brand, and my own ventures—developing 360° campaigns at BBH, leading social and digital for Nike London, and now building platforms like DMD (Dance Music Digest) from the ground up. That mix means I’ve seen both sides: big, structured teams and figuring it out solo with no roadmap. I won’t pretend it’s been linear. Building things from scratch, trying to grow an audience, and balancing creative work with making things commercially viable—it’s a constant process of testing, failing, and refining. But that’s also where the most useful lessons come from. Things I can help with: 👉Content strategy and defining a clear point of view 👉Growing social platforms from zero 👉Building a brand while growing quickly 👉Developing campaigns that actually connect culturally 👉Turning ideas into tangible output 👉Cultural Marketing 👉Staying consistent and focused when you’re building something long-term 👉Professional Speaking & Personal Brand I’ve invested a lot in learning from others along the way, and it’s made a huge difference—so I see this as a chance to pass that on. If you’re building something, feeling stuck, or just want a clearer direction on your content or brand, I’d love to chat.
Expertise
Branding
I’ve built brands from both sides - agency and in-house, with special projects including re-writing the brand narrative for Reebok EU. Alongside this, I’ve created and grown my own platforms, DMD (Dance Music Digest) and The Side Quest, and worked with Startups and Small Business to give them the foundation for scale. I'd love to help you tap into whats unique in your product.
Content marketing
I’ve developed integrated 360° campaigns at the world's best creative agencies, and led social and digital channels for Nike, shaping content strategy and audience growth. Alongside, I’ve built and scaled my own platforms, DMD (Dance Music Digest) and The Side Quest, owning everything from strategy to creative and distribution. I’d love to share the frameworks and approaches I’ve developed with you.
Personal branding
Alongside working with brands, I've built my own as a speaker, DJ and Podcaster (Apple Top Ten Podcast). If you're looking to start developing your profile either as a founder or artist, I can help you define it and establish the marketing channel best suited to you.
Social media
I’ve led social and digital channels for Nike London, driving strategy, growth, and cultural relevance at scale. Alongside this, I’ve built and grown my own platforms, including DMD (Dance Music Digest), Lex Hearth, from zero—testing formats, building audiences, and refining what works. I'm also integrated with Substack and host writer meet-ups. I’d love to share the approaches I use to grow and sustain social platforms.
Experience
Startup Brand Lab
Brand and Marketing ConsultantMarketing consultancy and leadership, working with startups, scale-ups and pivoting brands.
CONSUL.STUDIO
Brand Strategy LeadClients: Off-White™, Lego, Mercedes-Benz, Calvin Klein, and +44 (Lewis Hamilton)
CONSUL.STUDIO
Strategy and Account Lead (Reebok Europe)Led an incubator team on the re-positioning of Reebok Europe, following the acquisition by NGG++ from Adidas.
• Led the approach to the Nike membership/loyalty strategy from a City lens, to help drive average annual member database growth with a focus on engagement and retention. • Established an approach to working with partners including high profile athletes (England Lions and Lionesses, Mo Farah, Dina Asher-Smith) • Launched a series of events for members, with ownership of the budget, event management, branding, storytelling, venues, recruitment and partnerships). These included Intimate Gigs with Finn Foxell, Ragz Originale, Kam-BU and breakfast talks with Fred again.., No Signal Radio, Apple Presenter Rebecca Judd, Fashion East founder Lulu Kennedy and more. • Fed insights into EMEA to expand the strategic framework for rewarding highly valued members, increasing member spend by serving targeted rewards and measuring long-term impact. • Pioneered an innovative approach to content marketing, across owned channels, partner channels, social platforms and in-app communications, increasing reach and posting cadence, while maintaining the central brand narrative. • Partnered with consumer data science experts to define appropriate testing frameworks for marketing campaigns which included the use of A/B testing scenarios to make informed data driven decisions.
• Oversaw digital journeys and omnichannel mapping, across owned platforms and social platforms. • Established a process for working with external partners, including Strategic decision making, • Accelerated the Nike.com Digital Direct offence for UK & Ireland, educating the territory brand marketing function on e-commerce objectives, capabilities and ways of working. • Drove hyper-local and commercially focused Nike.com seasonal marketing campaigns (e.g. Holiday Gifting, Black Friday, etc.) through planning and execution at a territory level. • Evaluated Digital Demand keeping the UK Chairman up to speed on the growth of Digital Direct channels (.com, Nike App. SNKRs), evangelising the use of data to quantify brand activations into business performance KPIs. • Oversaw the work of the Nike Direct Social Specialist, building out the City social strategy, with a focus on increasing cadence and reach across paid and organic. While defining the process and team structure to maintain the seasonal brand narrative.
BBH London
Senior Account ManagerWorking across Audi and Simba I was responsible for the management of their B2C communications. Beginning in development of brand strategy, then driving initiatives through to delivery across OOH, TV, Email, Social, Digital, press, POS and fame driving initiatives. I have also worked on CX through development of a digital tool for IKEA. Previous Accounts Included: Costa, Uber, British Airways, Unilever (Lynx), Perfetti Van Melle (Mentos)
Leo Burnett
Business ExecutiveLeo Burnett, Sydney: Creative Communications Agency with clients including Canon, Diageo, Woolworths, GIO, Samsung. Recent Awards: AdNews Agency of the Year 2014, Award Agency of the Year 2014, Campaign Asia Digital Agency of the Year. • Working within a team of 4 on the Samsung Australia account creating new campaigns designed to resonate successfully in the Australian marketplace. • Responsibilities span the full process from client briefing to final rollout of artwork. Including: writing brief, presenting to client, communicating with third party publishers, monitoring the media plan, tracking finances, liaising with studio, production and traffic, creative amends. • I have gained exposure to large, mass media campaigns and independently managed specific channels including digital, print, hype reels.
Grey London
Intern (Account Managment)Grey London: Creative Advertising Agency with clients including Volvo, Pantene, HSBC, GSK, United Biscuits. Grey Group were Ad Week's Global Agency of the year 2013. - Predominantly with a team of 4 on the global parodontax account. (GlaxoSmithKline - FMCG) - Work included: writing creative brief, status report, developing presentations and deck templates, research market and competitors, monthly competitor flash report, writing copy for direct marketing comms via sms, creating storyboards.
Institute of Practitioners in Advertising (IPA)
Ad Academy Scheme• Attended weekly seminars by experienced professionals working in the media and communications industries. These included: Planning, Account Handling, Media Buying, Creative Production, Brand Development,Technology and Digital. • Working with four other interns from different creative agencies to develop a new strategic platform for CRUK's Race for Life, responding to brand guidelines and then pitching for this live brief.
The Minimart
Account Coordinator (IPA Graduate Scheme)The Minimart: Integrated Creative Agency with clients including Macmillan, The Harley Medical Group, Coty UK, Sudocrem, Sci-MX. • Accounts I worked on included: Coty UK, The Harley Medical Group (Beauty), Macmillan Cancer Support (Charity), Sci Mx (Sports Nutrition).
UBTV
Head of Entertainment- Was responsible for the output of the Entertainment strand of the University of Bristol's TV station, during its second year running. Videos were uploaded on the website (http://www.ub-tv.co.uk/), YouTube channel and Facebook page, as well as being promoted through student paper, 'The Tab'. - Produced, filmed, edited and hosted multiple short videos, and developed a series titled 'Society Spotlight' which gave students an insight into the events and experiences offered by various student societies. - Taught and enabled other students to create their own content.
Shakespeare at the Tobacco Factory, Bristol
Production and Administration Assistant- Working in the production offices for this nationally renowned, independent Theatre company. - Attending production meetings to support the stage management team. - Put together press pack and information to send to host theatres, allowing them to best promote the current touring production of As You Like It. - Conducted interview with two cast members, which was then published by website, 'Theatre Bristol': http://theatrebristol.net/showcase/shakespeare-at-the-tobacco-factory-interview-with-actors-vic-llewellyn-and-jack-wharrier-from-as-you-like-it-and-arcadia
M&C Saatchi
Work Experience- Supporting, predominantly the Account Management department but also PR and World Services, in the London Offices of this Global Advertising Network. - Assisted on campaign shoots, conducted Vox Pops to gain a greater sense of consumer perception on clients, put together decks on competitor advertising and products.
Bray Leino
Work Experience: Account Management and PR- Supported the Account Managers in the Bristol office with research, competitor reviews and liaising with clients. - Coordinated with magazines including Grazia, and Marie Claire to develop a competition for readers, promoting a new client.
University of Bristol
Admissions Office support- Supported the admissions office alongside my degree study. - Organised and filed incoming UCAS forms. - Used Excel and Adobe Reader, to search for LPC results from applicants, and sort according to various criteria.