Women in Marketing - Bulgaria š§š¬
Founder
Starting a community for Women in Marketing in Bulgaria š§š¬ Join us on Slack and (most importantly) join us at one of our in-person events.
Lazarina Stoy
Marketing & ML Consultant, Trainer, Speaker ā¢ Founder of MLforSEO and Women in Marketing - Bulgaria
Sofia, Bulgaria (+02:00 UTC) English, Bulgarianfrom Sofia, Bulgaria
Usually responds in 13 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
33 reviews / 40 sessions
Fri
16
Next availability
I feel so spoiled to be receiving Lazarinas premium consultation on website and SEO optimization. I feel I am in best hands while building up my website. Just don't tell anyone - she is now my little secret!
Mona Mors
Lazarina suggests helpful tools for me to automate processes I'm doing manually. She is kind, patient, and extremely knowledgeable in many aspects of SEO!
Alyssa Corso
Super helpful with SEO strategy overall, especially for a website re-design. Very knowledgable about advanced topics for more complex SEO situations.
Kevin Mako
Bio
My career in SEO started by accident, even though I've always been fascinated with the world of marketing. My passion was more on the automation side of things - making sure that marketers are productive and utilizing the technologies that are available to them from the machine learning world. Here are just some of my achievements thus far: š Worked agency-side with countless global teams, leading their organic search strategy, some within tough B2B industries, or in big tech corporations like AWS, and bagging some awesome wins along the way š Led teams of SEO analysts, and data analysts, creating team and individual roadmap strategies that helped my team members flourish as professionals š Conducted training for agencies, including building templates and processes for improving workflows and quality of deliverables š Spoke at several international conferences across the UK, Europe, and US, and appeared on a dozen podcasts or webinars talking about my passion - SEO automation and embedding machine learning into processes š Regularly work with publications like Wix SEO Learning Hub, Search Engine Land, and other partners like SE Ranking and Oncrawl to create educational resources and guides for SEO professionals. š Published hundreds of guides, Google Sheet Templates, Google Looker Studio templates, checklists, and blog posts on my website, and YouTube channel to help people get started with machine learning and automation easily. š Created two online courses for Traffic Think Tank - on Google Looker Studio (advanced) and on Programmatic SEO (zero-to-hero) So, how can I help you? š Reach out if you want to chat about your agency's deliverables and processes š Reach out if you want help to get started with automation in organic marketing š Reach out if you want to grow as an industry speaker or expert contributor š Reach out if you want to chat about navigating work-life balance while juggling multiple responsibilities āØ Check out my LinkedIn profile to see my work experience, role descriptions, and responsibilities, as well as the references I have for my work from past employers and team members. āØ
Expertise
Content marketing
Having worked in B2B and SaaS niches, and also having led enterprise-level content programs in these niches, I'm confident I can help you nail your content strategy with SEO in mind. Let's chat about content planning, keyword and entity research, topical authority, how to find the right talent, or even how to automate aspects of the process to make the whole operation as efficient as possible.
Data science
In the realm of data science, I can help utilize machine learning models and existing APIs to improve the workflows of digital marketing agencies, individual freelancers, or website owners. Whether you're seeking a solution for the boring bits like automating meta descriptions or URL redirections, or something more complex like content automation, I'm confident we can find a solution to your problem together.
Remote work
Having worked remotely for most of my career, I can help with mentorship on topics like: - finding the right opportunities (even as someone from a less-developed country) - remote networking - work-life balance and boundary-setting in the remote workplace - career growth planning and roadmap - recognizing toxic patterns in the workplace and how to detach - when it's time to take a break and how to plan for a sabbatical
SEO
Success in SEO is more than getting green lights on a plug-in or pumping out content aimlessly. I can help you with SEO strategy creation and review, guidance on content production and topical maps, tactic brainstorming, technical, content, or internal link audits, and even how to get the most out of tactics like content repurposing for enhanced organic visibility. Let's go beyond the basics and get you to really understand search engine optimization.
Toolkit
SE Ranking
Can help you use the platform better and utilize the data in your Looker studio dashboards. Can help you set up projects and other aspects of the tool.
Wix
Can help you understand how to best incorporate SEO best practices and principles into building your website with this CMS. Particularly useful for SMBs, looking to optimize their organic visibility or troubleshoot issues on their website.
Ahrefs
Can help you to understand the platform better, set up projects and keywords to track, set up audits but also help you with more complex aspects like using the API or connector for Looker Studio
Google Analytics
Can help with setting up custom reports, integrations to other platforms, data exports, and data understanding, and data storytelling. Can help you to set up custom tags via GTM, too, or even guide you to setting up GA4 on your website.
Looker Studio (Google Data Studio)
Can help you with custom dashboards for whatever your needs, including setting up custom integrations. I've created a course on using Looker Studio for advanced users in digital marketing, as well as numerous templates that have gained popularity in the SEO community. I've revamped the reporting process of agencies that I've consulted for, and created reporting dashboard deliverables to help founders improve their revenue streams.
Semrush
Can help you to understand the platform better, set up projects and keywords to track, set up audits but also help you with more complex aspects like using the API or connector for Looker Studio
WordPress
Can help you understand how to best incorporate SEO best practices and principles into building your website with this CMS. Particularly useful for SMBs, looking to optimize their organic visibility or troubleshoot issues on their website.
Zapier
Can help you to set up automations for everything from managing your email to automating your content production. Zapier makes it easy to automate virtually anything with no-code, so let me help you understand how to make the most out of it.
Experience
MLforSEO
Founder & Lead InstructorA platform for teaching organic search marketers machine learning āØļø Creating tutorials, implementation guides, courses, and instructional videos for ML in SEO, and easy-to-use templates alongside other brilliant ML/SEO experts, distributed in a weekly newsletter with other exciting news and relevant updates. In Q4 2024, we launched two online courses for more hands-on, expert-led learning: - Semantic ML-enabled Keyword Research - Introduction to Machine Learning for SEOs
Intrepid Digital
SEO & Data Science, Senior ManagerāØ Read what I did in this role āØ Data component - Managing the data needs of the organization, including building dashboards for all clients, redesigning the dashboard proposal, building new dashboard templates - Incorporating new data sources - Data analysis and visualization, including Google Analytics, GA4, GSC, CallRail, Oncrawl, Semrush, etc. - Data science, e.g. sentiment analysis, entity extraction, content and web scraping, etc. - Reporting - Data Storytelling SEO Management Component - Managing the SEO strategy and execution of a portfolio of 8 B2B clients - different teams from one cloud computing organization, part of AWS. Niches of clients include Databases, CDN, Cloud Thought Leadership, Application Integration Services, Technical Documentation, Coding Tutorials, and Coding Education - Acting as point-person for client portfolio, but also the execution aspect of building deliverables such as Technical Audits, Backlink Analysis, Content Strategy and Research, Technical Writing Content Editing, Competitor Analysis, Growth Strategy & CRO Team Leadership Component - Selection, interviewing, and hiring SEO Analysts - Managing a team of SEO Analysts (Full-time) - Managing a team of Data Analysts (freelancers) - Working closely with a team of freelance technical writers - Mentoring and career progression road mapping - Building learning resources, deliverable templates, and internal learning guides Agency Growth Component - Active participation in leadership team - Creating templates and guides for productization of deliverables - Capacity planning for client portfolio and teams managed - Active participation in webinars, podcasts, and conferences to promote the agency's work - Creating Scope of Work proposals and client up-sell strategies for client prospects and existing clients - Participation in client pitches and sales calls
WePropagate
SEO Growth StrategistāØ Read what I did in this role āØ - Developed and executed SEO and CRO strategies to improve organic traffic and conversion rates for SMBs across various industries, including e-commerce, services, thought leadership - Conducted comprehensive competitor and keyword research to inform content strategy and optimization efforts - Analyzed website performance using tools like Google Analytics and developed data-driven recommendations to improve user experience and site functionality - Created custom dashboards in Google Data Studio/Looker Studio to provide clients with easy-to-understand performance metrics and insights - Collaborated with cross-functional teams, including developers, designers, and content creators, to ensure cohesive and effective website optimization - Had active participation in client relationships and was involved in client calls and Q&A - Trained clients on best practices for website optimization and provided ongoing support and guidance to help them achieve their growth goals.
Intrepid Digital
SEO Consultant (Project-based)āØ Read what I did in this role āØ SEO Consulting & Execution, supporting the execution of projects for the agency's client portfolio Client-facing role, consulting on a project for a US-based real estate enterprise-level organization
VertoDigital
Senior SEO SpecialistāØ Read what I did in this role āØ Senior advisor in B2B client projects for SEO and organic visibility Self-sufficient project and relationship management for the agency's clients Achievements: * Implemented automated scripts for programmatic meta description generation and image caption generation in bulk site-wide to improve the on-page SEO process * Implemented automated solutions for auditing CWV via Screaming Frog and visualisation via Data Studio to assist with section-based problem identification on the site, prioritisation, and progress-tracking * Used Google Cloud Natural Language API to analyze sentiment and perform entity extraction on legacy client data * Created several robust SEO / Organic reporting dashboards, using a variety of connectors (GA, GSC, Semrush, ChromeUX, Sheets), including for organic visibility, traffic analytics, backlink auditing, keyword and positions tracking, and technical UX performance
VertoDigital
SEO AssociateāØ Read what I did in this role āØ Supporting senior SEO consultants with the delivery of client strategy components Achievements: * Delivery of monthly technical performance assessments * Delivery of content and technical audits * Keyword and topic research * Creation of content calendars * On-page optimisations via CMSs
University of Strathclyde
Project Assistant IT Business AnalystāØ Read what I did in this role āØ As part of my MSc, I completed a placement, working for the university's IT department. My role was that of an assistant to business analysts in IT projects, working on three separate projects, related to mobile app improvement, app gamification, and electronic management of assessment. Responsibilities: * Assisted in creating and managing Moodle (electronic management system) online course and conduct 20 on-site training for internal users (staff, academics) * MVP-based planning and managed projects and tasks in agile development * Created use cases and business process models * Analyzed technical information and write requirements and technical reports Achievements: Concept and associated content creation, planning and coordination of a 7-day event marketing campaign for University of Strathclyde's mobile app, including design of associated database structure of an in-app treasure hunt game * Worked cross-functionally with Marketing, Student Union, and IT teams to translate business requirements into SQL queries to answer, business questions * Helped improve social media and digital marketing presence Toolkit: SQL Google Analytics Firebase Excel Python Adobe Suite - Photoshop, Premiere Pro, Audition Canva
Iguana Bar Smokinya
Social Media Marketing Manager & Graphic DesignerTotal Brand Management - Re-design of Existing Brand Elements (Logo, Color Pattern & Brand Personality) Management of Facebook and Instagram Pages Design of all communication materials: -Event Banners and Branded Content for social media -Flyers and Posters -Menu Re-Design and Creation, using Photoshop -CD Covers (2017 & 2018) -Business Cards Achievements: Established a brand persona and a clear brand strategy Increased Facebook following from 250 to 2,000+ over the course of two seasons, organically
Monteleone
Social Media, PR & Bookings ManagerPR Team Management Social Media Management Host & Bookings Advertisement and Communications Management for Upselling Booth Packages
Hotel Indigo
Bar and Restaurant SupervisorAssisting the delivery of high standard in the operations of front of house breakfast, lunch, afternoon tea and dinner service. Carrying out back of house operations in support of senior management and business development. Maintaining high standard service in compliance with Marco Pierre White's brand for the Steakhouse Bar and Grill
Principal Hayley Hotels and Conference Venues
Junior Restaurant and Bar Supervisor at Tempus/ Barmaid in Campagne CentralTempus Bar and Restaurant Shift Leader's position is a junior supervisory level position, the duties of which include dynamic work both in the operational field of the venue, as well as the background administrative and coordination work. Some Specific Duties include: -Payroll moderation and staff hours planning -Developing cocktail making skills and knowledge of bartending. -Assisting in perfecting barista skills/ afternoon tea -Weekly training completion and discussions on individual staff performance -Coordination of work of staff and support in different functions (Bar, Floor, Room service, Host) during service periods -Completion of daily pay-ins and handover reports -Email and phone communication with customers and departments -Completing orders weekly to ensure stock levels are accurate to match the needs of the business.