All mentors

Lauren Blake

Strategic Marketing Consultant

Charleston, United States (-05:00 UTC) Englishfrom New York, United States
Usually responds in 21 hour
Free
Price per hour
15 min30 min
Time Blocks Available
4.89
16 reviews / 19 sessions
Wed
14
Next availability

Bio

With ten years of experience in digital marketing, I focus on driving customer acquisition through paid media. I have worked for agencies as well as in-house and with my own clients clients in industries such as financial technology, health and wellness technology, and many others. This diverse experience has given me the ability to learn a business in order to create a marketing plan tailored to the unique goals of that business. As a digital marketing consultant, I take the weight off my clients' shoulders by giving them concrete steps to successfully grow their business so that they can focus on their customers. I know the marketing platforms inside and out, and I will use this knowledge help you maximize your growth potential, giving you the confidence and tools you need to succeed.

Expertise

  • Conversion rate optimisation

    After reviewing historical traffic and conversion data, I review the website’s design and structure by evaluating the layout, navigation and overall user experience to determine if it is optimized for conversions. I then analyze the journey that the user takes through the website to the point of conversion to identify any areas of potential confusion and dropoff. I test the forms to make sure they are user-friendly and efficient. Finally, I make actionable recommendations based on my findings.

  • Growth marketing

    Having a growth strategy in place is like a north star—it tells you which direction to take and allows you to be proactive. Expert guidance can be very helpful in navigating your way through this process. I help clients understand their target audience, their competition, the marketing channels that fit their business, how they can optimize their website, and more. Through this process, my clients obtain the tools they need to meet their marketing goals.

  • PPC strategies

    I am an expert in PPC with ten years of experience running Google Ads for clients. With a thorough knowledge of the platform, I perform thorough keyword research and set up the account for success.

Toolkit

  • Google Ads logo

    Google Ads

    Certified in Google Ads, I am an expert in PPC and have helped clients generate revenue and reduce customer acquisition cost through Google Ads. I perform thorough keyword research and structure the account to set it up for success. Data driven by nature, I monitor results daily and make optimizations accordingly.

Industries

  • B2C

    I have worked in industries such as health and wellness and financial technology to help clients acquire new customers using a holistic growth strategy and paid advertising.

  • B2B

    I have helped B2B clients generate high quality leads at a low cost using growth strategy, paid advertising, conversion rate optimization, and email marketing.

  • Wellness

    I have generated growth for several health and wellness clients by auditing their current marketing efforts, pinpointing areas for enhancement and crafting impactful strategies. I have in-depth knowledge of the target audiences and therefore know the messaging and creative that will resonate with them. I have generated high-quality leads at a low cost.

  • Financial Services

    I have worked both in traditional and alternative finance. I have independently managed several different ad platforms at high budgets and have significantly reduced customer acquisition cost. I have studied the target audiences, the content they consume and the social media channels they spend time on, building lead generation strategies based on these learnings.

Experience

  • The Rose Marketing

    Patient Acquisition & Digital Strategy Consultant | Mental Health & Healthcare Organizations

    At The Rose Marketing, I partner with mental health, healthcare, and health and wellness organizations on patient acquisition strategy, with a strong focus on Google Ads. My work goes beyond campaign management alone. I approach paid media from the consumer’s perspective while paying close attention to campaign setup, search intent, messaging, landing page experience, and conversion paths — all with the goal of turning interest into qualified patient inquiries. Google Ads is my core channel, but I also support Meta and other paid platforms when they make sense for the business. In addition to paid media strategy and account management, I often advise on landing page strategy, website usability, CRO, reporting, and messaging to improve performance across the full acquisition journey. Much of my recent work has been in mental health and healthcare, including patient acquisition for Rula and Bicycle Health, where trust, clarity, efficiency, and privacy considerations matter. I’ve worked across both high-spend and leaner accounts, with a focus on smart strategy, strong execution, and results that matter to the business. Focus areas: Google Ads, patient acquisition, paid search, Meta Ads, landing page strategy, website usability, CRO, messaging strategy, reporting, mental health marketing, healthcare marketing

  • BlockFi

    Performance Marketing Manager

    At BlockFi, a cryptocurrency company, I managed performance marketing across eight channels with monthly budgets ranging from $500K–$1M. I led strategy and execution for Google Search, YouTube, Google Display, Gmail, Reddit, Quora, Apple Search Ads, and Brave Ads—owning everything from audience research to campaign buildout, optimization, and reporting. I overhauled the Google Ads account structure by introducing branded campaigns, product-specific retargeting, precise geo-targeting, and improved keyword and match-type strategies. I also rewrote ad copy and refined targeting to improve efficiency and performance. Results included reducing Google Search CAC from $500 to $200 within two months, driving over 60,000 app installs within the first month of launch through Google Universal App Campaigns and Apple Search Ads, and generating a single $2M+ transaction from a Brave Ads campaign.

  • mindbodygreen.com

    Digital Marketing Specialist

    At Mindbodygreen, a wellness media company, I focused on driving digital growth through testing, marketing automation, and audience engagement strategies. I A/B tested website creative using Optimizely, tracked KPIs across multiple channels, and used data to optimize campaigns that supported lead generation and sales. I built and executed targeted email marketing campaigns to promote online wellness and nutrition classes, creating automated workflows to engage customers as they moved through the funnel. I also developed modals and interstitials for lead generation, collaborated closely with the paid media team to support performance goals, and monitored campaign and testing results daily using Looker and Amplitude.

  • Lamark

    Paid Media Specialist

    At Lamark Media, a digital advertising agency, I managed paid search and social campaigns for clients in the financial, healthcare, and education industries. I handled daily account management, including bid adjustments, budget pacing, keyword strategy, and performance optimization to align with client goals. I monitored performance in Google Analytics and other platforms, analyzed trends, and developed actionable reports to guide campaign strategy. I also supported large-scale account management through white-label partnerships with major agencies, leveraging platforms like QuanticMind and DoubleClick (now Campaign Manager 360) to manage and optimize complex campaigns.

My best written content

Made within Glyfada