
Tetr College of Business
Mentoring emerging business leaders through a structured MBA program, helping them develop strategic thinking, decision-making frameworks and professional clarity. International Speaker
25+ Years Building High-Performance Teams
I've spent over 25 years in advertising—as a client, agency leader, media specialist, and researcher. Through it all, I've discovered one truth: when you get the team dynamics right, everything else follows. My approach is simple: focused, 15-minute conversations with full attention. No distractions, no multitasking—just deep listening to help you identify the small adjustments that create big impacts. I mentor through organizations like Vital Voices & Cherry Blair Foundation, working with professionals on both career challenges and personal development. What drives me? Watching people grow in the direction THEY choose, not where others think they should go. Having benefited from incredible mentors throughout my career, I see this as my way of giving back. I maintain ongoing relationships with all my mentees, monthly check-ins, celebrating wins, navigating challenges together.
After 25 years in Research, Data, Marketing & Advertising, I know great teams don't happen by accident. I help leaders identify and fix the small things that transform team dynamics—through targeted one-on-ones, workshops, or team conversations. Let's unlock your team's potential together.
Career paths aren't straight lines, mine took me from client to agency to media to research. I help professionals navigate transitions when what worked before no longer fits. Through focused conversations, we'll identify your next meaningful direction and create a plan to get there.
The best leaders develop their teams by active listening and understanding individual paths. I guide leaders in creating environments where people thrive, using my 25 years of experience building high-performance teams. Let's strengthen your leadership impact through better team connections.
Sometimes a 15-minute focused conversation can unlock what hours of overthinking cannot. I help professionals shift perspectives on challenges, drawing from my diverse advertising background and mentoring experience. Full attention, active listening, real breakthroughs.

SendinBlue is also known as BREVO, a tool for developing newsletters and tracking them. The interesting thing about this tool is the ability to use different templates and backgrounds to display your content in a user-friendly and attractive way.

For over eight years, I managed an online community of over 5,000 members in Latin America. Every two weeks, we conducted various market studies to analyze trends, consumption patterns, preferences, A/B tests, and content analysis. Knowing how to ask questions is key to getting the most responses.
I led data analytics data as to understand opportunities, audiences & actionable insights. Also to understand traffic from different sources, the navigation flow, the most relevant content, user experience and to map opportunitties for improvement & conversion
25+ years across client-side, agency, media & research roles. Deep expertise in building high-performance creative teams and navigating the unique dynamics of advertising environments from every angle.
More than 5 years in the industry. I have worked in various roles for several beauty companies, including testing fragrances for beauty products and developing marketing strategies and market analysis for brands such as Natura, as well as luxury brands such as Dior and D&G.
Hands-on media experience gives me unique insights into team collaboration and communication challenges. I help media professionals develop stronger connections and more effective working relationships.
I had the opportunity to work at companies such as Sony and LG Electronics for nine years. In both roles, I led the communication, digital and Point of purchase.

Mentoring emerging business leaders through a structured MBA program, helping them develop strategic thinking, decision-making frameworks and professional clarity. International Speaker
II bring a strategic perspective to communication, leadership and career decisions, drawing on +25 years of experience across brands, trends, technology, marketing and consumer insights. I help leaders and professionals navigate transitions, communicate with impact and make better decisions, combining strategic thinking, communication and facilitation through advisory, mentoring, workshops and speaking. Open to advisory, mentoring, facilitation and speaking.

Led regional strategy across LATAM for one of the world's largest media groups, developing strategies for companies like Delivery Hero (PedidosYa), Natura, Reckitt. Luxury Strategy & Consumer Insights Head - LATAM (LVMH Group- Dolce & Gabanna) Recognized with the Femme Forward Leadership Award by Havas, and invited as International Speaker in Milan on Consumer Insights and Trends (Dolce & Gabanna). Responsible for translating market trends, consumer insights and data into actionable growth strategies at scale. This experience consolidated my vision of strategic communication as a leadership tool — and became the foundation of my mentoring practice today.

Strategy & Consumer Insights Lead

Data analytics/Consumer Insights/Strategy/Digital/Social Media. Big data Project Leader. Consumer Insights; Trends Reports, Online testing (Responsible for A+E TuINPUT community strategies and initiatives, On line Surveys, UX) providing key takeaways to Senior Management Team. Help Digital developing a new strategy increasing social media Video views +100%, ATS: +150% and online visits +25%. Gather and analysis data for all digital and television properties for use in strategizing business goals. Support Ad sales and help to monetize social audience and web traffic. Guarantee the flow of Comscore, Shareablee, Google Analytics, DMP and TGI Net data, within the organization while acting as a primary source of information for key meetings. Briefed and worked with Agencies in main studies (Women, Beyond Demographics, etc) to support key strategies decisions. Establish a top management Digital Reports system to help manage and control the business(Monthly Analytics/Social Media/Video/Competitors information). Provide reports by channels to support digital media managers, programming, marketing and PR action.
Marketing consultant. Develop marketing strategies, communication and Market Research. Specialities: Online studies, brand profiler, fragrance profiler, memorability test, perfume/flavor/texture test. Clients: Quest Internacional, Givaudan (Argentina y Brasil), Warner Channel (USA), Medix, Desarrollos Tecnologicos Petroleros, Segafredo Zanetti, Celulosa Argentina, Clariant, Natus Pediatrics (USA).UNPD projects

Communication & PR activities, (advertising, promotion, POS/POP, product launching, events and press) BTL Activities . Media Planning and buying. Positioning LG brand between the tops 5 in brand awareness. Alternative use of product placement, and advertising (Best office in America, Best Mobile Campaign Launching in LatinAmerica). Market analysis , Research, Product launching Events. Budget. Advertising, Press & Media agencies main contact. International events organizer.

Planning of Communication activities, advertising, promotion, events and press contact. Media Planning and buying, Corporative Identity Image of Sony Brand. Market analysis. Research. Product launching events coordinator. Budget Administration. Advertising, Press & Media agencies contact. Sony Center stores launching.
UNDP Project 93/024 Consultant Planning, events and communication strategies. Market analysis, research, monthly Reports.