
Salty
Salty is a global web app that provides real-time beach and marine safety data, a curated beach store, an engaging beach blog, and an interactive ad platform —all presented on an interactive Mapbox map—helping tourists and locals worldwide easily find excursion information and stay safe. • Founded and led Salty, independently driving the full product lifecycle from concept through MVP to scalable web platform, successfully attracting hundreds of active users and forging strategic partnerships with key municipal and state-level tourism bureaus such as Visit Huntington Beach, Visit California, and Huntington Beach Marine Safety. • Integrated multiple trusted third-party meteorological data sources globally, layering dynamic environmental and safety information on Mapbox’s highly customizable and performant mapping platform to deliver accurate, real-time location insights. • Executed comprehensive frontend and backend SEO and AEO optimizations, including backlinking strategies, keyword research, and content structuring, significantly improving domain authority, search rankings, and organic traffic growth. • Conducted thorough end-user research, defining ideal customer profiles, personas, and user segments, complemented by competitive benchmarking to inform product decisions and positioning for maximum market impact.



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