Audiokinetic
Business Development Manager (Europe)
If my manager is Head of Licensing.. does it make me Legs of Licensing?
Ksenia Koster
Product Gamification | Freelance CMO
Amsterdam, Netherlands (+01:00 UTC) English, Dutch, Russianfrom Ust-Kamenogorsk, Kazakhstan
Usually responds in 8 hours
$70 / hour
Price per hour
60 min
Time Blocks Available
5.00
13 reviews / 17 sessions
Thu
15
Next availability
Ksenia was incredibly insightful! She unlocked what might become our core growth loop. Through our discussing the emotional journey of our customers, she targeted the drivers we needed to access and how and when we should go about it. These are customer emotions I was aware of, but didn't fully appreciate the possibilities of how we could use them in our product design to create customer driven growth opportunities. It is the kind of insight that if we can execute on it, and prove it out, could have a enormous impact on our company. Our vertical is very niche, and not gaming, but her experience in the gaming world turned out to be incredibly helpful. I see a new future for our product now. Like an 90's commercial, I literally came off my call with Ksenia hands-in-the-air elated! 🙌
Kurt Perschke
Ksenia has been the best growth mentor yet! She spent time looking through some things I sent to her and even made a small deck to go through and explained things in a lot of depth. I got way more out of the session than I predicted and I've now got a huge list of actionable stuff to test out and see what works. Not that it's all about creating a huge list but I genuinely feel all the ideas I have down are golden. You can't ask for a better call if you're looking for advice on mobile apps! She's also lovely and v easy to talk to. Thanks Ksenia!
scott flear
30 out of 5 stars for Ksenia. This meeting was so valuable. Ksenia is an amazing mentor giving us a lot of tips and recommendations how to gamify our product. I definitely recommend to meet Ksenia. Thank you
Peter Topercer
Bio
Hi! I'm Ksenia, I'm 35 years old and I'm a techie. I have 15+ years of hands-on marketing experience. As a freelancer I act as an interim CMO at scaleups in videogames. As a side gig I advise companies on product-market fit, user behavior and leveraging on data. Working in videogames is both fun and difficult, and it has taught me a lot about product development, versatile monetisation models, and social marketing strategies - like content creator programs, referral systems, crowdfunding and social stretch goals. Also, over my career I have spent 50mln+ euros in marketing budgets, so I really, really know if you should sponsor a video by that YouTuber, how much it costs, and if it's any good in your situation. My strongest expertise is user acquisition and retention, and I'm particularly good at all forms of B2C expansion - new niches, new countries, new distribution channels etc. I stick to data-driven approach, and I'm meticulous at designing experiments and verifying hypotheses. I make sure to separate facts from assumptions. I believe that navigating uncertainty is every leader's responsibility, and data is key. I'm an experienced mentor, and I am used to dealing with (product) frustration and growth pains. When you're down, I will cheer you up and get you back into fight mode. In my free time I renovate my house, practice minimalism, and walk my 2 cats. Looking forward to meeting you!
Expertise
Building a team
I have built 5+ international marketing teams ranging from 1 to 20 employees. I have my own interviewing method which I perfected by interviewing 100+ candidates within 6 months.
Conversion rate optimisation
From Pirate funnel to consideration/evauation loops, I work with many approaches. Whole managing a portfolio of GaaS products, I tested hundreds of landing pages and designed dozens of user journeys. Including web, mobile, cross-platform, offline-to-online scenarios.
Product launches
In publishing business launching (and relaunching) new products has been my key professional activity since 2009. On average I launch 2 products per month, and the thrill of go-to-market is like morning coffee. As practice shows, it is all about orchestrating a synchronized action; and I can share a few tips and tricks for launch preparation, the big day, the stress, and dealing with the aftermath.
Product market fit
Tested product market fit for 3 different pivots (social platform, mental health app, lifestyle ecommerce) Designed experiments for marketing benchmarks in various channels (programmatic, search, influencer), across 3 key international markets (US, UK, Colombia) Collected verified data for pitching to investors.
Toolkit
Google Ads
I have hands-on experience with launching campaigns on Google Ads, as I set up campaigns for companies of all sizes, from pre-seed startup to scaleup to corporate. I had personal 6 months training with Google Growth team for solving some of the challenges, and I value first-hand advice from Googlers.
Industries
Gamification
Product gamification: discovery, onboarding, scaffolding, retention loop. Designing user behaviors. Videogames: for PC, for consoles, mobile; single player or multiplayer; game-as-a-service, free-to-play, buy-to-play, freemium, midcore to hardcore.
E-Commerce
I personalized communication for a multicategory e-commerce business with 600.000 MAU, delivering new customer experiences through AI-based segmentation, and increasing transaction/session conversion by +25%. I did so by finding an underserved user segment and building a brand new shop-in-shop section for those users. The new customer experience was a success, and our solutions started trickling into other parts of the website, like the navigation menu, other categories etc.
Experience
Beyond Frames Entertainment
User Acquisition for VR GamesA marketing mercenary contract. With the all-star publishing team at BFE, we released 6 new games on Meta Quest, SteamVR, and Pico. My contributions: All-round marketing, video production, with some extra focus on UA.
tinyBuild GAMES
Marketing Consultant for Videogames PublishingIn this role, I built User Acquisition function from scratch. Within 9 months contract I have tested key advertising channels, found ROI-positive user journeys, developed the business process, engaged Producers, Video team and management, and eventually helped hire an in-house UA Manager to continue growing the audience for tinyBuild's portfolio of games.
A client in e-Commerce
Marketing Lead for e-Commerce PersonalizationI was contracted by the largest retailer in Central Asia to improve their e-Commerce performance. Within 6 months I have modernised core elements of 3 websites (category structure, navigation menu, branding etc) with total MAU of 600.000 unique customers; implemented AI tools and switched to predictive personalisation; upskilled marketing team and transferred marketing processes to Agile; bridged the communication gap between marketing, webdev and leadership; and supported a new CMO during first months of their leadership.
MY.GAMES
Head of Marketing- Team lead for the international marketing department (EMEA, NA, LATAM). - Product marketing for a portfolio of online videogames (desktop, console, mobile): created data-driven strategies, defined competitive advantage, positioning, messaging and communication. - Owned responsibility for audience metrics. Lead 15+ successful global product launches, attracting multimillion audiences. - Product ownership: built in-house MarTech solutions (database integrations, tracker and SDK modifications, AI-driven predictive modelling, dashboards for marketeers and C-levels). - Organized the company’s presence at the biggest global industry events. Centralized B2B marketing. - Market potential evaluation, portfolio management.
MY.GAMES
Head Of Brand Management- Member of the Marketing Tiger Team: an internal agency for consulting product teams, defining product strategies, and growth hacking. - Senior Brand Manager for over 13 award-winning global game launches, attracting 100mln+ audience worldwide on desktop and mobile. - Lead one of nation’s biggest integrated marketing campaigns (digital, TV, OOH, BTL, PR, GR), dramatically improving brand awareness for a new product. - Optimised production of creative assets for projects with 15+ stakeholders, built consistent brand guidelines making creative choices based on data research.
Meloman Ltd.
Senior Marketing ManagerMeloman Group (6000 employees) is a retailer and film distributor. - Started a new branch of business that grew to 17% of the company's turnover within 4 years. - Built a holistic B2B2C ecosystem. - Integrated marketing for titles by Sony Pictures, Walt Disney, Warner Bros, XX Century Fox. - Controlled and optimized omnichannel campaigns: TV, OOH, digital, POS, Partnerships. - Owned full responsibility for multimillion yearly marketing budgets, generating +200% incremental spend growth.