
Khushi Lunkad
Growth Marketer
Bio
I lead growth and marketing at Streamline (self-serve design SaaS) that soon reached millions of users with the majority of Fortune 100 companies as clients. Customers included MIT, Mercedes, Cisco, Twilio, Shopify, Amazon, Oracle, MasterCard, Vanguard and even several governments. If you've used the internet, you've run into Streamline. All of this was achieved on a bootstrapped budget, with efficient go-to-market strategies. Besides effective marketing, I specialize in retention. Very few people have spent more time working on retention than I have. Especially with access to billions of dollars worth of data across unicorns and startups alike. My research spreads across the full spectrum of voluntary and involuntary churn. Please see my personal site at toption.org
Expertise
Growth marketing
I'd love to help with PLG, untapped growth marketing ideas, and retention. I am better at working within constraints, like a bootstrapped budget or a team with fewer resources. Constraints force you to make better decisions.
My best written content
- https://www.toption.org/post/reflections-on-two-years-solving-churn
- https://www.toption.org/post/ai-activation-tests
- https://www.toption.org/post/watermarks
- https://www.toption.org/post/saas-partnerships
- https://www.toption.org/post/influencer-referral-marketing
- https://www.toption.org/post/piggybacking-marketing
- https://www.toption.org/post/piggybacking-memes