Carriage House Creative
Lead Google Strategist
Direct advertising strategy for luxury ecommerce clients, optimizing campaign architecture and performance.
Kelly Aratoon
Founder & Head of Growth
Orlando, United States (-05:00 UTC) Englishfrom Orlando, United States
Usually responds in 7 hours
$95 / hour
Price per hour
30 min
Time Blocks Available
4.94
9 reviews / 10 sessions
Fri
30
Next availability
Wonderful first session with Kelly and already can't wait to work with her again. She came prepared with a wealth of actionable advice specific to my brand and as an entrepreneur in general. Really enjoyed her positive energy which is encouraging and uplifting. Kelly is a great coach!
Sam Yu
Kelly is an awesome mentor. She listened and understood my current situation, before giving actionable advice based on her years of experience as a fractional CMO. Looking forward to building on our relationship!
Alan Jou
Bio
I love jumping in with founders and marketing teams to bring clarity and momentum to growth. Whether you're not sure where to focus next, your funnel feels leaky, or you’re spending on ads without seeing results—I've been there, and I can help. My sweet spot is helping brands translate their goals into measurable, profitable action. I’ve led growth for PE-backed businesses and scaling startups, building strategies that connect performance marketing, creative, and messaging into one clear plan. I’m here to troubleshoot, simplify, and help you move forward with confidence.
Expertise
Growth marketing
I love turning messy growth challenges into clear, actionable plans. Whether it’s fixing funnel gaps, dialing in messaging, or making your ad spend actually work—I help founders and marketers focus on what drives real results.
PPC strategies
I love helping teams get the most out of Google Ads—whether you're unsure what’s working, wasting spend, or just starting out. I’ve managed millions in ad spend across search, shopping, and YouTube, and know how to turn data into decisions.
Toolkit
Google Ads
I've been managing Google Ads for eCommerce brands for 15+ years, both in-house and as a fractional Head of Growth. I’ve led accounts with budgets from $5K to millions across DTC, B2B, B2C, and subscription models.
Experience
The University of Georgia
Board MemberGrady College of Journalism Alumni Board Member
The Falling Agency
Agency Owner | Fractional Marketing Leader | Performance-Driven ResultsBuilt premier boutique agency specializing in growth strategy, performance media, and executive marketing leadership for PE-backed and founder-led brands and enterprise clients - Serve as fractional executive leadership for companies including Red Lobster, $100M PE-backed healthcare organizations and luxury B2C consumer brands, such as VitaHustle by Kevin Hart. - Architect and execute scale-ready growth systems across paid media, lifecycle marketing, and performance analytics. Guide investor-facing marketing efforts, aligning GTM strategy with exit/M&A goals Learn more at falling.agency.
This January
Director of MediaBuilt and led award-winning media department executing cross-platform campaigns for Lufthansa Airlines, CTIA, The Spy Museum, and Federal Realty
General Assembly
Digital Marketing Course InstructorTaught practical digital marketing strategies to professionals transitioning into the field. Designed hands-on learning experiences focusing on campaign development and analytics.
HZDG
Senior Manager, Paid SearchLed paid search strategy and execution for major agency clients - NVR/Ryan Homes, National Aquarium, Tishman Speyer.
National Sleep Foundation
Manager, Digital Media & ContentManaged digital media strategy and increased content development. Expanded digital footprint through strategic channel development and audience targeting.
RepEquity, Inc.
Senior Account ExecutiveManaged digital reputation and SEO strategies for corporate and political clients, including eBay and Bayer Pharmaceuticals.