All mentors

Kate Busby

Fractional CMO | AI & Marketing to Increase Margins & Speed | $12M+ Managed | EdTech & SaaS

Barcelona , Spain (+01:00 UTC) English, Spanish, Frenchfrom London , United Kingdom
Usually responds in 17 hours
$100 / hour
Price per hour
60 min
Time Blocks Available
4.97
32 reviews / 41 sessions
Mon
12
Next availability

Had such an incredible session! Kate is so knowledgeable and passionate about helping. She gave a lot of nuggets of knowledge in the short call we had, and I'm so grateful for the tips and tricks she shared. Thank you again for the call! :)

Venese Lau

Bio

Mentees book me for: ☑️ Growth Marketing Strategy ☑️ SEO & Content Funnels ☑️ YouTube Channel & Video Marketing ☑️ Lead Generation & Paid Media ☑️ B2B Demand Generation & ABM ☑️ CRM & Marketing Automation ☑️ Full-Funnel Optimization I believe that everyone has a place and a purpose, but scaling a product, hitting growth targets, or launching a new channel? That can feel overwhelming without the right guidance. That’s exactly why I joined GrowthMentor. 💡 My mission is to support startup marketers, founders, and solo operators in building sustainable, performance-driven marketing that converts and doesn’t burn budget. Whether you're stuck on paid ads, lead gen, SEO, or funnel leaks, I bring experience from scaling EdTech and SaaS startups (up to +40% ARR) to help you move forward with clarity and confidence. Here’s what to expect from our session: 1. Before we meet, I’ll send a short questionnaire to understand your goals, pain points, and key metrics. 2. During our call, we’ll deep dive into strategies you can act on right away. 3. After the session, I’ll send a summary action plan + relevant tools, resources, or frameworks you can use instantly. Whether you're launching a campaign, building an acquisition funnel, or trying to reduce CAC, I’m here to help you do it smarter, faster, and more efficiently. Looking forward to helping you hit your next growth milestone 🚀

Expertise

  • Content marketing

    I've built global content engines from scratch. Volume is key, but how to be lean? Once you have your brand, strategy and audience defined, what content will add the most value to bring relevant prospects into your ecosystem? What channels should you be using? I can support you with that.

  • Public relations

    Digital PR is a buzzword in the marketing community, but how to get it right? I can lend a hand on ensuring that PR is optimised for your brand, that the right people are saying the right message at the right time - to the right influencer.

  • SEO

    From building keyword universes to optimising existing content on and off-page, I can sense-check your current SEO efforts or help you plan from scratch. It's not often said out loud, but the secret to great SEO is in the distribution. I can share real examples of how to get that right.

  • Social media

    Feel free to call on my 10 years of social media strategy experience, including audience research, content creation, analytics and community management. Is your social media team and budget non-existent, but you need to deliver? I get the kind of social media marketing you need to hit your growth numbers.

Toolkit

  • Meta Ads logo

    Meta Ads

    Meta - so Facebook, Instagram and WhatsApp - are great places to reach your target, especially if your product or service is consumer-focused. Instagram Reels remain the best option for organic growth. I can advise on how to help boost your reach using them.

  • Google Analytics logo

    Google Analytics

    I can support you with setting up Google Analytics, both for individual accounts and global roll-ups.Organic and paid analytics are both in my wheelhouse. Let's set and track goals together.

  • Hootsuite logo

    Hootsuite

    Hootsuite, Tweetdeck, HearSay, Social Bakers, Sprout ... I've had experience with many of them, and have coached team members on using them as well. Each have their pluses and minuses. I'd love to help you find the right option.

  • LinkedIn Ads logo

    LinkedIn Ads

    Worked extensively on LinkedIn organic and paid campaigns to generate B2B leads for a number of corporate entities in the recruitment and professional services sectors.

  • X Ads (Twitter) logo

    X Ads (Twitter)

    By far the most exciting social channel at the moment, Twitter is one of the most exciting places to network, show off your wit and join conversations that help establish your brand in your niche. Yes, it requires more work than for other social channels, but the automation tools are fantastic (check out Hypefury). And for cold outreach, it is unparalleled.

  • YouTube Ads logo

    YouTube Ads

    YouTube is a social media channel yes, but more than that, it's a search engine. As a result, the lifecycle of content here is much longer than other social channels, making YT a great place to build an evergreen content library, among other uses. Let's brainstorm this one together!

Industries

  • Real Estate

    I’ve worked for professional services firms, acSaaS startup, a global recruitment company and more on multi-million dollar campaigns across LinkedIn and Google Ads.

  • Artificial Intelligence

    I’ve delivered Go-To-Market strategies for consumer products and services, targeting multiple markets with glo-cal content strategies that served target audiences at all stages of the customer lifecycle.

Experience

  • Quiet Edge

    Fractional CMO

    • Working with EdTech startups and accelerator ecosystems, including SuperCharger Ventures, to investigate how marketing, customer acquisition, retention, product adoption, and learner outcomes can be connected through better data, experimentation, and growth strategy. • Conducting applied research and fieldwork with EdTech companies to develop real-world datasets, case studies, and frameworks for understanding what drives sustainable growth and measurable educational impact.

  • Core Knowledge Foundation

    Fractional CMO

    • Built a scalable growth engine from the ground up, growing the marketing database from 55K to 70K+, establishing segmented, audience-specific channel strategies, and turning social into one of the company’s strongest sources of website referral traffic. • Drove a 8-10× increase in revenue attributed to individual email campaigns while establishing a consistent email program delivering ~25% open rates and 3-4% CTR and significantly improving the commercial contribution of email. • Built the infrastructure to scale marketing, implementing HubSpot and connecting the core marketing stack, strengthening funnel reporting and attribution, launching new demand-generation initiatives, and building community/advocacy programs that turn customers and educators into a growth channel.

  • Novakid

    Marketing Director
    •novakidschool.com

    - Social media - PR - Influencer marketing

    Primary Education

  • HireEducation, Inc.

    Fractional CMO

    • Hires through HireEdu to build a client’s growth-marketing function from zero, establishing the measurement and acquisition infrastructure for a US-focused children’s edtech app entering a crowded market. Personally evaluated and implemented AppsFlyer attribution, designed a three-strand B2B/B2C/B2P acquisition strategy, and launched Meta campaigns targeting both parents and tutors, creating credible channel-level performance data where previously there was no marketing function, attribution stack, or even Google Play or AppStore presence. • Generated actionable growth signal rapidly and capital-efficiently, while achieving approximately $1.15- $1.25 CPI in B2C Meta campaigns and ~$1.50 CPI in the tutor/B2B experiment, reaching 60–100 DAUs within two weeks of launching the initial Meta and Google campaigns. Built a tightly integrated weekly growth process across product, design, content, development and leadership, using acquisition and funnel data to identify where users engaged deeply in the product and where conversion was constrained by the deliberately generous free-gameplay experience.

  • Study Hall AI

    Fractional CMO

    • Built Study Hall AI’s marketing function from zero: personally hired the marketing team and established weekly planning, funnel KPIs, campaign processes and reporting to create a scalable growth operating model. • Drove customer growth to acquire first paying customers, reducing landing-page bounce from ~99% to ~60%, generating registrations at as little as £17 and delivering initial paid acquisition at ~£100 CAC within weeks.

  • Lynx Educate

    Fractional CMO

    • Built a multi-client email automation system from zero in Brevo, including ICP research, copywriting, and campaign launch → achieved 60% open rate and 3% CTR. • Designed and executed a CRO plan and SOPs, enabling the in-house team to scale campaigns independently. • Launched TikTok and Meta ad campaigns with creative testing and audience segmentation → target $2 CPA within 10 days of first campaign.

  • ALLPS

    Fractional CMO

    • Led primary customer discovery at GITEX Berlin to pressure-test the company’s initial positioning. • Narrowed the value proposition to a clear beachhead persona, translating customer insight into a focused go-to-market strategy. • Built the GTM motion end-to-end in HubSpot with lead scoring, lifecycle stages, and automated email workflows to support qualification, prioritization, and pipeline development.

  • Barcelona Journaling Festival

    Fractional CMO

    • Advised founders on the strategic path to early profitability, prioritizing capital-efficient growth over premature scaling. • Closed event headline sponsor • Tickets sold out weeks before the event, hitting revenue targets • Content strategy produced 24,000 views on a single post (98% from non-followers), validating distribution-market fit and informing where to double down.

  • The Keenfolks

    Marketing Director
    •thekeenfolks.com

    - Social media - SEO - PR - Content marketing

  • Regus

    Head of Social Media & Partnerships
    •regus.com

    Led global social media strategy and execution for the world’s leading provider of coworking solutions. Scope & impact: • In 2020, the company's organic social strategy led to over 5.3 million impressions, 795k engagements with an estimated earned media value of $2.3 million • Multichannel strategy to generate organic traffic and engagement through social media

    Commercial Real Estate

  • IWG plc

    Global Content Marketing Manager

    Impact: • Delivered B2B awareness campaigns powered by 60 monthly articles published on three owned blogs with multi-channel distribution (social media, paid advertising, employee advocacy, PR, ECRM, events) • 9 months achieved 329 million impressions, 4.4 million engagements and 2.2 million clicks • Regus won 2018 Drum Award winner for best use of technology in a search campaign in partnership with Croud International Workplace Group is the world's leading flexible workplace provider. Uniquely positioned with a multi-brand portfolio and 30 year track record, IWG's extensive network of global and regional companies including Regus, Spaces, HQ and Signature deliver the best workspace-as-a-service solutions to more than 2.5 million people in over 110 countries and 900 cities worldwide.

  • PageGroup

    Content Marketing Manager Europe

    Drove growth and retention promoting white-collar recruitment services to companies and talent based in the EU. Scope & impact: • Leading the content marketing team, I delivered 2 B2B and 2 B2C hero campaigns which amassed Tier 1 PR coverage across Europe • Managed in-house team of 5 and external content providers • Centralised content distributed to 13 in-country teams with weekly web content writing and promotional strategies • Cross-functional, strategic content initiatives for brand and demand generation teams including Pardot and Salesforce.com Established in the UK in 1976, PageGroup has grown to become one of the world’s best-known and most respected recruitment consultancies, operating in 36 countries worldwide.

  • iBus Media

    Content Marketing Manager

    Provided SEO services to multinational companies in the EU. Impact: • Built an in-house editorial team and content engine to deliver up to 700 long-form articles monthly • Delivered outreach and digital marketing content for multiple clients in 17 languages • Drove large-scale Search Engine Optimisation (SEO) initiatives across web properties and content syndication for traffic acquisition

  • Miniguide

    Creative and Advertising Copywriter

    Hired to create copy and headlines promoting Barcelona-based cultural events to local expat audiences. Miniguide is a small, but innovative advertising and features publication seeking to increase market share in a field saturated by similar start-ups.

  • Camaloon World

    Creative Copywriter UK & US Markets

    Led the localisation of newsletters, web and social copy selling product personalization services to small to medium-sized enterprises in the UK and US. Scope & impact: • Defined the company’s brand tone, voice and style, with QA and A/B testing, competitive analysis and use of AdWords and keyword searches to define topics. • Led B2B email marketing campaigns, coordinating roll outs and sealing feedback loops and storytelling through blog articles about product use cases. • Steered company-wide affiliate marketing and link building strategy in English. Founded in Barcelona in 2011, Camaloon has been offering e-commerce dedicated to the sale of personalised promotional products across Europe and beyond.

  • iBus Media

    Search Engine Optimization Copywriter

    Founded in 2002, iBus Media is a high growth content agency offering a unique entry point for advertisers looking to influence audiences across all devices, platforms and languages.

  • VICE Media, Inc.

    Copywriter & Community Manager

    Scope & impact: • Creative copywriter, copy editor and community manager for Adecco initiative "CEO for One Month", serving 3m+ career starters globally • Created content for this wireframes and landing pages, working with developers to implement. • Copywriter and translator for landing pages, emails, offline materials (Spanish-French-English). • Script writer for explainer videos. Vice Media LLC is a North American digital media and broadcasting company. In 2015 Vice Media was called "a poster child for new-media success—especially when it comes to attracting a valuable Millennial audience."

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