Kalo.me
Founder
Mentorship for early-stage SaaS startups → kalo.me/mentorship Sharing my build-in-public journey, as I create my next startup → blog.kalo.me
Kalo Yankulov
Bootstrapped and sold Encharge.io ($400k ARR, $800k exit) | Working on a new startup idea
Sofia, Bulgaria (+02:00 UTC) English, Bulgarianfrom Sofia, Bulgaria
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
3 reviews / 6 sessions
Thu
15
Next availability
Bio
Thank you for reading my bio. I'm the co-founder of Encharge.io — a marketing automation software for product companies. SaaS marketing is hard. There is just so much to do and so many tools to integrate with. That's why most early-stage SaaS marketers default to sending untargeted email blasts and basic email sequences. They don't have the bandwidth or the knowledge to execute anything better. This is far from optimal. I can help you: - Design and implement a complete marketing automation strategy. - Build personalized, targeted lifecycle campaigns that increase conversions, retention, and revenue. - Create an effective onboarding campaign that converts trial users to paying customers. - Write retention email sequences that increase your customer lifetime value. - Choose the right marketing automation tool. Previously, I've created several bootstrapped startups and helped dozens of other businesses increase their revenue. I sold my last business HeadReach to a lead competitor. I've worked for and advised a number of industry experts and startups, both venture-funded and bootstrapped like Simvoly, LemonStand, UpViral, Metrilo, Neil Patel and Patrick Vlaskovits about UX, content distribution, outreach marketing, and lead generation. I write a lot about the best marketing automation practices at encharge.io/blog
Expertise
Email marketing
It's best to check out some of my free resources on the topic: - https://encharge.io/automated-emails/ - https://encharge.io/triggered-emails/ - https://encharge.io/email-sequence-templates/ - https://encharge.io/welcome-emails/
Marketing automation
I'm the founder of a marketing automation tool name Encharge.io Apart from building a tool in the field, we do a lot of done-for-you services with SaaS and product companies, helping them implement sophisticated marketing automation flows that actually move the needle. I also write a blog on marketing automation with more than 4,000 subscribers — https://encharge.io/blog
Technology and tools
Need help with choosing a marketing automation or an email marketing tool? Let's jump on a call. I promise I won't pitch you Encharge if it's not the right fit for you :)
Toolkit
ActiveCampaign
I managed and run email marketing campaigns for an account with 10,000+ email subscribers. With average activity rate of over 28%, 30%+ open rate and 7%+ click rate.
Ortto (Autopilot)
I have used Autopilot with some of my previous SaaS customers like Outreachplus.com If you need help setting up flows or connecting integrations withing the tool, I'd be happy to help.
Experience
SaaSrank
Search Engine Optimization SpecialistI scaled my B2B SaaS to $2M using SEO as the only growth channel. Now I work directly with SaaS teams to replicate this playbook. Book a free SEO audit call at SaaSrank.net
Sensorhub
Co-FounderTurn social media conversations into leads with Sensorhub.ai. The tool helps you find the most relevant conversations across Reddit and other social media platforms. What makes us different? • Unmatched coverage. Over 1 mil. conversations analyzed in the last week alone. We analyze 10k+ conversations for every project from the get-go. • Highest # of signals from day one. Most platforms give you only 30-100 conversations when you sign up. Sensorhub gives you 100s, sometimes over a 1000 relevant signals. • No signal limits. Ever. Other tools limit you to the number of signals you get per month. • The deepest business analysis. We do a hyper-deep analysis of your ICP, competitors, UVPs, subreddits, and more to ensure we understand your business and find the most relevant signals. • Replies that sound like you. Custom brand voices and the most personalized AI drafts of any tool in this space. • Genie. An AI agent lets you ask questions and dig into your signals data conversationally. • MCP. Plug all Sensorhub data directly into your AI workflow. • Downloadable reports. Take your data wherever you need it.
Encharge was acquired in February 2025
UpViral
Product and UX ManagerUpViral.com is the first ever viral referral system. I managed the product team at UpViral, improved the UX of the product and did customer development for new product features. In my time at UpViral, the NPS (Net Promoter Score) of the tool increased from 40 to 60 points.
HeadReach
Co-FounderIn 4 months, my co-founder and I bootstrapped HeadReach to 7000 users and hundreds of paying customers using just organic growth. Customers include: • Influencers like Andrew Warner Mixergy from Mixery • Tech companies: Prezly, pCloud, ViralSweep • Fortune 500 and corporations like Oracle, Zimmer-Biomet and ION group • Organizations like OCEG and Pioneers Festival LeadFuze acquired HeadReach in July 2018.
SIMVOLY
Marketing AdvisorSimvoly.com is the 3rd best website builder in the world for 2017 according to PCMagazine. In just a few months as a marketing advisor, I helped the SaaS company grow from a tiny scrappy startup to more than 5,000 paying customers and 5 figures in MRR.
LemonStand
Content Marketing ManagerLemonStand was acquired by Mailchimp in 2019. As a content marketing manager at LemonStand, I helped the SaaS company recruit quality content and amplify their content promotion and distribution. I developed and executed a content promotion system which led to a 32% increase in sessions and 6% increase in new users to the blog. I helped LemonStand get featured on the biggest web design media outlets like SmashingMagazine and Tuts+. I recruited and managed 4 high-quality freelance writers.