Growth Lead @ Reddit | Growth Expert
I’ve had the opportunity to collaborate with some of the world’s leading brands. With an MSc in Marketing and experience across the entire marketing funnel, I’m here to help you focus on what truly matters. Currently, I’m leading growth for Reddit in Germany, helping to expand and engage the community. While I can assist in various areas of business and marketing, these are the key areas I specialize in: 🔍 Business Strategy: I’ll help you navigate the challenges of business strategy, offering insights to prioritize what’s essential for your long-term success. Together, we’ll create actionable plans that drive sustainable growth. 📈 Marketing Strategy: I’ll work with you to develop a marketing strategy tailored to your business goals and audience. From defining your brand to optimizing your messaging, I’ll offer practical advice to make your marketing more effective. 🚀 Go-To-Market Planning: With experience in launching successful products, I’ll guide you through creating a solid GTM plan. I can assist with market research, product positioning, and launch strategies to ensure your product reaches the right people. 💡 Subscription Models: Drawing on my time at Spotify and Apple, I’ll help you enhance your subscription model—whether it’s improving retention, increasing engagement, or acquiring new customers, I can offer insights to deliver real results. Outside of work, you’ll likely find me enjoying a good coffee, playing football (or soccer for my American friends), or catching a stand-up comedy show.
I'm very passionate about helping people advance in their careers so if you're interested in career guidance based on my what you've seen on my profile, feel free to reach out.
E-Mail Marketing is a delicate balance of offering relevant information to customers, without bombarding them. I can help you craft a strategy that makes sense and that will convert customers effectively.
Launching a new product but not quite sure how to position it or which channels to use in the beginning? Let's talk through it! I've launched many products/features over the years and have hands-on experience on what works and what doesn't.
Growth marketing: being in charge of everything and nothing. I can help you navigate which opportunities are most impactful and where you should focus your time. I've worked across the entire growth funnel.
I was part of a VC Incubator called Antler, where idea validation was a big part of the process. I've also been constantly validating my own ideas on the side, so can help navigate how to quickly & efficiently validate any idea.
Mindset is arguably the most important (and overlooked) aspect of a successful and fulfilling career. I can help understand your current mindset and offer guidance on how to approach situations.
Pricing can be tricky. I did a lot of work thinking about pricing at Spotify and how we can leverage different price-points for different type of users. If you have a pricing strategy issue to talk through, I'm happy to help where I can.
I've been a Senior Product Marketing Manager and actively work with Product in my current role so happy to talk about all things Product Marketing and how to effectively position products in the market.
We all need someone to vent to from time to time. I'm happy to be your sounding board, either offering solutions or simply listening and acknowledging :)
I lead the Reddit team in Germany, driving growth, marketing, partnerships, content, and mod ops. We're behind the scenes shaping the Reddit experience for users.
I lead consumer growth and partnerships for Reddit in DACH, setting the strategic roadmap for user growth while serving as our local spokesperson. I’m focused on scaling our presence and building a localized experience that German users love. If you’re not on Reddit yet, I’m here to show you why you should be.
Led marketing for the Trade Republic Card and all investment products.
Founded DELA to help unemployed individuals in Germany return to work through education. Passed leadership to co-founder and investors. DELA remains active and committed to its mission.
I managed the expansion of the gift card business across Europe. Additionally, I led special projects to enhance subscriber and ARPU growth in Central Europe.
Apple Search Ads: Promoted from Associate Platform Specialist in a year. Drove business growth by optimizing client campaigns. Opened and established the Berlin office, onboarding and training new hires.
Led competitive analysis for the Apple Music Business Strategy & Planning team and created performance summaries for C-level executives.
Analyzed and evaluated current operations processes to test and implement changes. Implemented changes resulted in an 11% increase in efficiency.
