B2C & B2B Marketing Mentor (ex-B&N, Zappos, IBM, Deloitte, Oracle)
With over 20 years of Marketing experience across diverse industries—tech, retail, financial services, and non-profit—I’ve tackled a range of marketing challenges. My expertise includes performance marketing for measurable results, content creation that resonates, and product marketing to drive engagement and conversions. I understand the marketing journey can feel overwhelming; it’s not just about tactics but also having a sounding board. I’m here to provide fresh perspectives, helping you sort through the noise and focus on what truly matters. My goal is to clarify your marketing objectives and develop a tailored strategy that fits your unique position. Whether you’re just starting your go-to-market plan or looking to optimize current efforts, let’s connect to align your next steps with your vision!
Content marketing can feel like a maze in today’s crowded landscape. In my B2B and B2C marketing career, I’ve crafted targeted content across formats—short-form, long-form, ads, and sales enablement materials—always focusing on the buyer's journey. Let’s connect to elevate your content marketing!
Emails—love/hate relationship with it, but still a key marketing channel! I began my marketing career in at CheetahMail (acquired by Experian) early 2000's, managing clients' email campaigns from start to finish. I’m excited to discuss everything from getting started to strategies for acquiring, nurturing, and converting contacts.
Go-to-market strategy is much like piecing together a jigsaw puzzle—there are countless elements to align! At IBM and Oracle, I orchestrated these intricate plans from development to execution, equipping me to assist organizations of any size. Let’s connect and create the perfect strategy for your next launch!
Product marketing is like building bridges—every connection counts! With experience launching products with average order/deal size of $25 to $250K+, I’d love to share my experience to help you identify, build, and strengthen relationships with key stakeholders while working effectively to deliver on shared outcomes.
I’ve been embracing remote work since 2010 and while some were skeptical about productivity, I’ve seen firsthand how it can thrive with the right strategies. I’m excited to share what’s worked (and what hasn’t) to help others enhance their remote experience while prioritizing mental health and morale.
Miro’s my go-to for brainstorming, mapping ideas, and organizing chaos. I can help you turn scattered thoughts into structured brilliance—no markers required.
I’ve turned Asana into my personal productivity powerhouse. Whether it’s managing projects, keeping track of deadlines, or collaborating with teams, Asana helps me stay organized— without the chaos.
From setting up campaigns to automating the little things and analyzing performance, Mailchimp is my go-to for keeping audiences engaged without breaking a sweat.
I’ve worked with SaaS companies to develop GTM strategies, optimize user journeys, and drive growth through content, demand generation, and retention tactics.
I can help e-commerce brands scale by refining conversion funnels, optimizing product pages, and creating content strategies that drive traffic and sales.
I specialize in B2B marketing, crafting targeted content, sales enablement, and demand generation strategies that drive pipeline and accelerate growth.
I’ve driven B2C growth by creating engaging brand campaigns, optimizing customer experiences, and leveraging digital marketing to increase awareness and conversions.
I have extensive experience leading and growing a non-profit organization having founded and managed the Las Vegas chapter of National Association of Asian American Professionals (NAAAP). I focus on creating impactful community events, volunteer engagement, and fostering leadership development.
I have 15+ years experience with enterprise software teams to refine GTM strategies, drive adoption, and craft messaging that resonates with complex B2B audiences.
I help professionals and businesses build meaningful connections, leveraging personal branding and communication strategies to expand their network and influence.
I help businesses craft data-driven marketing strategies, optimize campaigns, and create compelling content that boosts brand awareness and drives growth.
I’ve led remote teams and implemented strategies to enhance collaboration, productivity, and engagement, ensuring smooth operations in virtual environments.
I've helped small and medium businesses scale by refining their marketing strategies, boosting brand awareness, and driving growth through content, digital, and GTM tactics.
• Lead segment-based GTM strategy for enterprise and commercial markets across North America, aligned to opportunity value and growth priorities • Partner with sales leadership to influence account strategy, pipeline development, and deal progression across priority segments • Define segment-specific value propositions, use cases, and engagement strategies to improve pipeline quality and conversion
• Led GTM strategy to transition customers from on-premises to Genesys Cloud, including end-of-life strategy and customer migration • Drove cross-functional alignment across product, sales, and operations to execute migration initiatives and support regional growth • Owned messaging and positioning for the orchestration services portfolio, including routing, work automation, and outbound engagement
• Founded and scaled the Genesys Asian Impact Network (GAIN), establishing the company’s sixth employee resource group to foster cultural connection and representation • Set strategic direction and led initiatives to promote cultural awareness, collaboration, and belonging for Asian employees and allies • Led development of cultural, networking, and professional programs to strengthen community engagement and cross-cultural understanding
• Contributed to integrated GTM plans and buyer enablement assets to drive new logo and competitive displacement • Developed insights from campaign performance, buyer intent data, and account technographics to inform positioning and market entry strategy • Partnered cross-functionally to execute GTM programs across the marketing funnel
• Owned the complete product marketing process and demand generation roadmap for Oracle Advanced Customer Services portfolio to achieve +10% in bookings year-over-year • Project managed execution of global sales campaigns and amplification of customer success stories via web, events, webcasts, social media, and Oracle campuses • Oversaw a team of regional field marketing managers to execute cohesive strategies, resulting in a 20% surge in regional lead generation and market penetration • Analyzed campaign results to provide key insights and actions for sales progression with stakeholders in product management, sales enablement, marketing operations, content marketing, and sales • Established marketing systems and processes to allow for a culture of innovation and encourage entrepreneurship to achieve overall sales and marketing business objectives
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• Led strategic planning, content development, and campaign execution for global marketing initiatives sponsored by Deloitte's Global Finance Transformation Center of Excellence. • Partnered with stakeholders across 35 countries to launch thought leadership research supporting Deloitte's Finance in a Digital World™ campaign. • Executed integrated marketing and communications strategies that increased website traffic by 15% month over month and generated lifetime engagement exceeding benchmark performance by 12×.
• Orchestrated integrated IBM Watson IoT demand generation campaigns across North America, managing cross-functional programs, timelines, and deliverables across multiple industries. • Managed $1.5M+ annual budget to optimize campaign performance and market impact. • Developed innovative integrated marketing programs that accelerated digital transformation and customer engagement. • Led cross-functional teams spanning events, digital, and social media to execute buyer-centric marketing campaigns. • Exceeded annual revenue targets by 110%, contributing $70M in sales and 20% year-over-year revenue growth.
• Created and implemented targeted lead generation and maturation strategies for TRIRIGA's new and existing integrated workplace management system products • Managed the production, distribution, and response analysis for marketing distribution lists • Developed, implemented, and maintained a marketing ROI model to target consumer response and measure success of marketing campaigns • Designed and managed key deliverables for marketing programs across multiple channels: online marketing, direct mail, email and social media to increase sales pipeline
• Introduced innovative marketing strategies to drive e-commerce and advertising revenue for Beyond Commerce's three business subsidiaries (BOOMj, i-SUPPLY, LocalAdLink) • Generated new business opportunities with marketing partners and vendors; affiliate, e-mail, comparison shopping engine, digital advertising vendors and leading community experts • Produced content for website, print and digital advertisements, marketing and sales collateral • Improved digital advertising sales and operations processes including pipeline identification and management, trafficking, analysis and planning
• Implemented new business development strategies to increase revenue and customer base • Identified and used consumer data to translate key insights into targeted business building ideas • Produced key performance indicator dashboard reports and forecasting tools for marketing revenue channel attribution
• Successfully managed top tier affiliate relationships with incentive/loyalty (UPromise, FatWallet, MyPoints), comparison shopping (Shopping.com, PriceGrabber) and search engine partners (Google, MSN, Yahoo) • Identified and implemented strategic business opportunities cross online partnerships to generate new paid and organic growth • Oversaw the development of marketing tools to analyze performance and P&L trends for affiliate and search marketing channels
• Built standards and infrastructure for Search Engine Marketing (PPC & SEO) programs for all three e-commerce brands - Alloy, CCS and Delias • Developed and executed affiliate recruitment, growth and reactivation plans • Generated campaign performance reports, provided performance analysis and executed on the analysis to ensure positive ROI
• Negotiated and implemented CPC, CPA and CPM e-mail and online media campaigns • Developed strategic business plans for services in database management and marketing • Managed third-party vendors and contractors and evaluated new opportunities for clients
• Produced, QA’d, and deployed Fortune 500 client's e-mail marketing campaigns including but not limited to InStyle.com, Wyndham Hotels, B&N.com, TimeLife.com, and CompUSA • Analyzed and interpreted client’s e-mail campaign results in order to propose solutions to optimize their online marketing efforts • Up sold company’s innovative marketing products and services to improve client’s ROI
