Josh Littler

You do not need a huge team or budget to do B2B marketing well. In my experience, I've been able to find cost savings and operate with small teams effectively. I've also got experience in hiring and tips for selecting the right candidates.

I've progressed from assistant to manager relatively quickly in the tech marketing space and have learnt tons along the way. If you are struggling to identify your next move or where you should go internally, I'd be happy to share some advice.

Improved the conversion rates across our website and paid landing pages each year by over 100% through experimentation and improved copy/positioning/technical adjustments.

This is one of the main areas I spend time in and I'd be happy to work with you on an audit of how you are approaching demand gen now and where to adjust. I have experience in demand gen across capture + create for both new and existing business strategies.

Primarily worked in Hubspot to support new and existing business campaigns and strategy with varied goals from awareness, to engagement and conversion through email marketing.

I've built and launched GTM strategy for B2B SaaS and supported double-digit growth in all areas from win rates, to revenue, pipeline increases and reductions in sales cycle length. If you are in the middle of building out your strategy and future marketing efforts, I can definitely help here.

I have 7+ years of experience in all things paid across Reddit, YouTube, Google, Facebook, Instagram, LinkedIn and Capterra/G2. Primarily for niche audiences in demand creation and capture strategies with a B2B focus. They can be overwhelming, however, I've found simplification is the best strategy here.

I have successfully launched and managed a partner marketing program whereby partners invest in marketing with us to build awareness and interest in their software integrations. It's an interesting space and I'd love to share learnings here.

I've launched an ANZ-focused B2B SaaS cloud-based software solution that has seen rapid market share growth and met acquisition targets. Launches can be overwhelming however the key is proper planning and organisation to maximise the effectiveness of the launch and what follows after.

This area of marketing doesn't get enough credit. Done well, it can transform a business. Proper competitor analysis, win/loss analysis, client interviews, market research, positioning and messaging work should be the fuel for your entire GTM strategy. I've got deep experience here and can show you how to tie it all together.

Our team have adopted Claude for our B2B SaaS marketing team and connecting it to other systems to drive time savings and efficiency beyond just chat prompts, we are building workflows and systems.

There's a lot that falls under the marketing umbrella. Your frustration could be related to the day-to-day work, teams or external factors. Happy to hear you out and help where I can.

As a marketer, not a designer by profession, Canva has saved me far too many times. I love it and use it for everything. Use cases: print, digital ads, flyers, banners, presentations, video snippets + any other marketing requirements.

I can share how to optimise your company/product Capterra and associated Gartner bidding accounts for your category. There are a few tricks to this platform however it can be a very solid demand capture channel.

We migrated from Trello free to paid ClickUp and we are loving it. If you are new to ClickUp, i'd be happy to share some early use advice from a marketing perspective!

Primarily used for retargeting with B2B SaaS and reaching niche industry communities. Reddit is a cost-effective channel when compared to competing channels for B2B.

Experience with Google ads for B2B SaaS. Lots of companies overspend here big time, you can remain profitable on Google ads without going overboard on spend with the right setup.

Implemented for our SaaS marketing team connecting to CRM, Jira, Outlook etc to maximise the opportunity to build efficiency and workflows that save our team a massive amount of time.

Experience with Facebook/Instagram ads for B2B SaaS. Have performed lots of experimentation and testing of different ad types/objective types/bidding types etc and seen success.

Experience in Hubspot for contact management, automation, workflows, email marketing, customer marketing, landing page builds and integrations. Coming from Marketo previously, I'd never go back after working in Hubspot.

Deep experience in LinkedIn ads for B2B SaaS. Typically renowned for being highly expensive, after several years of experimentation and testing I've identified ways to get in front of your ICP in a more cost-effective way than typical methods.

Deep experience with Salesforce from a B2B marketing perspective including lead to contact conversion, opportunity mapping, lead routing, data fields, reporting, dashboards, revenue analysis, sales support and more.

Experience in using YouTube paid ads for prospecting/retargeting. YouTube is fantastic for reaching large audiences or retargeting audiences in a cost-effective manner. You're able to deliver high-frequency messaging to keep your brand top of mind.