B2B Growth Marketer | I help B2B marketers with their challenges in executing go-to-market strategies.
Hey there! With over 6 years in the trenches as a growth marketer, I'm here to share my experience and insights with B2B marketers. Let's dive into implementing impactful go-to-market strategies together! I can help you with: β Your new role in growth marketing (how to get started). β Creating a customer-focused content marketing plan. β Developing an account-based marketing strategy. β Analysing your current marketing funnel. β Improving conversion rate optimization. β Sharing demand-generation tactics. β Sharing lead-generation tactics. β Reviewing campaigns. What I've done so far: β Developed a go-to marketing strategy that led to 95% pipeline growth. β Implemented a global content marketing strategy resulting in 85% SQLs growth. β Led performance marketing campaigns exceeding the lead target by 66%. β Pioneered the launch of a B2B startup achieving 20% growth. β Built a developer community, attracting 2.5K+ members in 3 months.
Developed and implemented a global content marketing strategy, utilising a diverse mix of channels, including content syndication with international publishers, LinkedIn evangelism, influencer engagement, and organic social media, leading to an 81% increase in sales-qualified leads in 12 months.
Designed and executed a detailed go-to marketing strategy for an enterprise software company, resulting in 95% growth in pipeline opportunities in 12 months.
Executed region-specific growth marketing campaigns, exceeding the lead target by 66%. Developed a LinkedIn ads campaign flow that reduced cost per lead by 80% through continuous optimizations and iterations.
Pioneered the launch of a b2b brand, amplifying its online presence with a content strategy that resulted in 20% revenue growth and recognition as one of the fastest-growing startups in the Netherlands by FD Gazellen.
I have developed a customer-centric content strategy by conducting in-depth buyer persona analysis, mapping the buyer journey, and performing thorough audience research using tools like Sparktoro and Buzzsumo. Additionally, I have utilized Ahrefs to conduct comprehensive keyword research, ensuring that the content aligns perfectly with audience interests and search intent. Let's collaborate to create a content strategy that resonates with your target audience and drives meaningful engagement.
I have extensive experience in developing marketing campaign briefs and efficiently managing campaigns. From crafting comprehensive briefs that outline campaign objectives and strategies to effectively assigning tasks and overseeing the execution, I am adept at coordinating and optimizing marketing initiatives.
I have extensive experience in monitoring and analyzing content marketing performance using Google Analytics. I can track key metrics, assess content engagement, and gain valuable insights into the effectiveness of your content marketing efforts.
I am well-versed in monitoring landing page performance and evaluating customer experience on landing pages. By analyzing metrics such as bounce rate, conversion rate(GA), and user behavior (Hotjar), I can provide valuable insights into the effectiveness of your landing pages.
I am a certified LinkedIn Ads campaign professional with a track record of success. By continuously optimizing and iterating on campaign flows, I have achieved remarkable results, including an 80% reduction in cost per lead. Let's leverage my expertise to drive exceptional performance and cost efficiency for your LinkedIn Ads campaigns.
I possess hands-on experience in creating engaging email campaigns, captivating landing pages, and informative newsletters using Mailchimp. With a keen eye for design and a focus on maximizing audience engagement, I can help you craft compelling email marketing materials that drive results.
I have extensive experience in creating comprehensive blog sites using WordPress. Additionally, I specialize in optimizing WordPress websites for SEO purposes. Let's work together to build a powerful and search engine-friendly online presence for your blog.
Experienced in orchestrating comprehensive go-to-market strategies for enterprise software, SaaS, identity management, cloud-native solutions, software development, and DevOps industries.
I've developed and implemented a global content marketing strategy, utilising a diverse mix of channels for the banking and financial vertical. I deployed a targeted 1:1 strategic ABM campaign for the BFSI vertical, yielding a 33% increase in targeted account visitors
I have 13 years of experience in sales and marketing, including 6 years implementing integrated go-to-market strategies for B2B companies. I've worked cross-functionally with sales and product teams to design and execute marketing initiatives which helped increase sales-qualified leads by 81%.
Serviceform is an AI platform that supports the full customer journey, from first click to returning customer. Helping businesses engage, support, and retain customers 24/7. Trusted by brands like Peugeot, Hyundai, Sotheby's, and 1,500+ businesses across Europe.
Tasked with building a content-led demand engine from scratch. Since joining eight25, I've: β 6x Increase content output β Grew LinkedIn engagement by 114% β Published 250+ content pillar pieces β Run LinkedIn thought leadership ads β Built a scalable content engine using AI, Airtable, Relay.app eight25 is a digital agency dedicated to crafting web experiences that ensure a seamless customer journey for B2B companies. β Our client list features top brands like Google and Samsung, along with 500+ VC-backed tech firms. β Established in 2011, weβve expanded to over 140 employees spanning three global offices. β Weβre recognized as Silicon Valley's leading web design agency by clutch.co.
Responsible for end-to-end implementation of WSO2's go-to-market strategy for the banking and financial vertical. Designed and executed a detailed go-to marketing strategy resulting in 95% growth in pipeline opportunities in 12 months.
As Gapstars' inaugural marketing team member, I spearheaded the development and amplification of the Gapstars brand narrative, fueling awareness and generating demand. I pioneered the launch of Gapstars as a brand, amplifying its online presence with a content strategy that resulted in 20% revenue growth.
Led the firm's go-to-market strategy, bringing leadership to elevate marketing communications, create brand awareness and generate demand. βExecuted integrated thought leadership programs contributing to 7.9% growth in advisory revenue. βLed the firm's content creation and distribution plans to amplify KPMG's brand influence.
