🚀 Growth & Marketing Freelancer, 📊 SaaS Founder, 👨🏫 500 Startups Mentor // Ex-Head of SEO @PayPal, Ex-Head of Growth
Over 10 years in Marketing & Growth, from multinationals like PayPal to fast-growing startups. Currently building a SaaS, helping companies grow sustainably as a freelancer & teaching entrepreneurs about growth in startup accelerators. Speak to me if you're looking for a structured approach to growth and experimentation. My specialities: Growth Strategy, Experimentation, Analytics, User Psychology, SEO & Facebook Ads
I love improving conversion rates and have learned and developed frameworks which provide a structured approach to improving all steps across your funnel, based on the underlying psychology of your users.
For me, growth hacking does not mean unsustainable or even unethical growth tricks. It means combining qualitative and quantitative data, often a bit of coding and some magic dust to come up with novel solutions to problems, giving you an edge in your growth strategy.
I've taught hundreds of entrepreneurs about SEO and have helped dozens of sites improve their search visibility through technical SEO, content marketing and link-building. I used to manage PayPal's global SEO.
I've used drip as well as Klaviyo and Vero and many others for email automation. I have found that the tool doesn't really matter, it's more about the approach behind it :)
I've spent over £1M in the last 3 years on FB Ads, optimising them for different clients. FB has changed a lot even in this time, so I'd love to share my learnings. Also, I'm building a SaaS to help others with FB Ads, so I'd love to learn more about how you're using it.
Everyone's using GA, but few are using it well. A lot of my work with clients is setting up custom events and goals to improve the understanding of what works and what doesn't. If you're looking to implement user-specific tracking, custom dimensions, cross domain tracking etc. - happy to help.
Looking to move your dashboards from Google Sheets to data studio? Been there, done that. Whether it's project specific dashboards to company wide KPIs, data studio can be an awesome tool.
I've set up and managed GTM for more than 20 clients. I love this tool and I'd love to teach you how to use it. From setting up custom events and pushing them to different platforms, to improving your page load speed, it's awesome.
aka Search Console. Make sure you leverage Search Console when doing SEO. Not only does it give you the WHAT, it also gives you the WHY. I've set it up for more than 30 sites and look at it almost daily.
Probably my favourite tool of all times. It's a swiss army knife for automation. I've build entire product experiences based on Zapier, and while they were built as band-aid solutions, they are still running like this 3 years later. It's great.
I spent almost 5 years working in Marketing at PayPal, running Global campaigns and SEO initiatives for B2C and B2B clients. This included performance campaigns as well as multi-million $$ brand campaigns.
I'm the Co-Founder of Leadsie, a B2B app for marketing agencies. We help their clients grant access to Meta/FB, Google, TikTok and more to their agencies hassle-free.
Imagine Claude Cowork, but FREE and built for agencies running multiple ad accounts. That's AdsCopilot: lives right in Chrome, with 1-click Google and Meta integration and a space for each of your clients. Try it: https://adscopilot.com
Helping companies part of 500's accelerator programs to increase their growth by developing a predictable, scalable and repeatable "growth machine" in an intensive 4-12-week programme. I've mentored startups in more than 9 programs (London, Moscow, Kuwait, Mexico City, Riyadh + San Francisco) across startup foundations and marketing, with a focus on SEO, experimentation and user psychology. I've worked with more than 150 companies to date.
Self employed consultant helping clients grow their business using the whole range of digital marketing channels and techniques. Find out more on growth-consultant.com.
As the co-founder and CEO at Leadsie, I've led a team that's helped 1000s of agencies get access to over 500k client accounts (Meta, Google, TikTok, LinkedIn and more) hassle-free & securely. Are you ready for smooth onboarding? https://www.leadsie.com
Direct to consumer brand. I worked closely with the founders to develop first customer acquisition and retention strategies through FB ads, landing page optimisation, email marketing and more. Helped the team to adopt an experiment-led, data-driven approach to marketing.
Truly is a marketplace for unique experiences, that create happiness & memories for a lifetime. Because the things that you love most are not things. Currently I am leading growth & marketing at Truly Experiences, growing the marketplace through user acquisition & increase in retention by employing an experimentation-led, 'growth hacker' mindset.
As part of the founding team, I built marketing from scratch: customer development, website (copy & design), email CRM, social media, customer service & growth strategy. Worked hand-in-hand with founders and product team to build extremely customer-focused solutions.
I led display, mobile & paid social channel as part of the EMEA Digital Marketing (Channels & Capabilities) team, my role included: - elevating capabilities by working closely with legal & technology teams. Supported integration of global tag management system, mobile attribution system (Ad-X -> Adjust) & rolled out display dashboard across all EMEA markets - thought leading new initiatives around mobile tracking & leakage (+ business impact), attribution modelling (cross-channel & cross-device) and incrementality testing to evolve infrastructure - consulting to define the display mix & partners, best targeting strategy using internal & external capabilities to achieve the defined KPI , set up test vs. control experiments - supported campaigns >$15Mio budget including both brand/ATL campaigns (UK, FR/IT/ES and DE) as well as direct response campaigns for niche segments and retargeting to drive acquisition and retention - provide holistic reports of performance across EMEA, define frameworks (e.g. measurement) to elevate efficiency across the region & globally across EMEA
• Performance-driven management of PayPal's biggest website acquisition channel • hired permanently after 9 months, promoted after 1.5 years • grew SEO over 20% YOY with proven impact driven by targeted keywords • led global SEO June 2013-Jan 2015, including global PayPal.com redesign 2013 • defined global measurement framework which has been adopted globally • carried out training to content managers and marketers on global scale • Managing 3 vendors (2 agencies) globally • August-December: Interim EMEA Paid Search lead in addition to SEO
- Channel owner "Natural Search" (SEO) for PayPal EMEA - Agency coordination - International collaboration, primarily with US stakeholders - implementation of tracking across PayPal.com - monitoring and regular reporting on KPIs - project for master dissertation: testing incremental effects of search advertising in different countries in the EMEA region
Teaching Assistant (tutor) for the online seminar „Supervision Internship“ in the virtual environment SecondLife, serving as the main technical and instructional support person for students and lecturers in English language.
Administration and maintenance of the e-learning platforms ILIAS and Moodle, coaching of professors and administrational staff, support for students
Support of the SEM, SEO and website optimization, campaign analysis und agency briefing, project management for the development of a job website, reporting for all online marketing activities
Programming of a customer request database management system, organizational support of a customer support conference
Research and data management for the company-own wiki
