TheStarter - Cursos Avançados de UX Design
Instructor
Instructional Designer & Instructor for the Foundations of Machine Learning for Designers course, specializing in making complex AI concepts accessible and practical for design professionals.
Joana Cerejo
User Experience Designer
Porto, Portugal (+00:00 UTC) Portuguese, Englishfrom Porto, Portugal
Usually responds in 16 hours
$60 / hour
Price per hour
30 min
Time Blocks Available
5.00
46 reviews / 64 sessions
Mon
05
Next availability
I can not be more grateful for Joana's call. She gave me stellar feedback on the UX/UI and proposed some important questions on what users may need. I can't recommend her enough if you're in for some insightful feedback on your product. I'm looking forward to talking to her again soon!
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Pamela Carvallo
Bio
Hi! I’m Joana Cerejo, a UX Designer passionate about Digital Design and the Human Experience. I’m fascinated with how we shape technology and how technology shapes us in return, especially under Artificial Intelligence & Machine Learning. I’m a data-driven designer with a huge curiosity for how future technologies will shape the design creation process. I’m a hands-on implementer. I care about the small details and enjoy constantly acquiring new skills and knowledge. I see design as a tool for driving business value. I lead project visions and contribute hands-on implementation across the project's ecosystem. I have experience covering all the steps of the process to create usable and delightful digital experiences. I can solve business problems and translate them into a beautiful digital solution that users delight. During my process, I collect and analyze research about users. I visualize data in actionable artifacts: personas, user flows, user journeys, blueprints, story & opportunity mapping, affinity diagrams. etc. to create the product vision. After that, I take the results as an input into delivery where I write user stories and scenarios from a user and experience perspective.
Expertise
Customer success
UX Design & Customer Success industries are vital to one another. Software demonstrations are some of the most effective ways to improve the usability of your product. And demonstrating it is a fantastic way for customer success teams to feed into your product development. Ask them about something that annoyed them from a recent demo and I can guarantee they’ll have some feedback you can use to improve your software.
Design / UX
I have a focus on design strategy. I can solve business problems & translate them into beautiful digital solutions for users delight. During my process, I collect & analyze research about users. I visualize data in actionable artifacts: personas, user flows, user journeys, blueprints, story & opportunity mapping, affinity diagrams. etc. to create the product vision. Next, I take the results as an input into delivery where I write user stories and scenarios from a user and experience perspective.
Product management
I have an MBA in Creative Industries management. UX has gained a lot of influence in business and strategy. I have the background to understand the world of management & finance. The perfect symbiosis to be able to bring together, Design + Business + Technology to pursue innovative customer experiences. Data has an increasing say when it comes to product development and marketing. I am able to set up proper KPIs and extract information from data invaluable.
Venting frustration
Designing the unknown can be written and frustrating. Sometimes the uncertainties overwhelming our motivations and overshadow our sight. I can guide you on how to prevent your negative emotions to disturb the end-user experience of your product or service. In the end, what we all want is for our users to enjoy using your product by eliminating negative experiences and inducing positive ones.
Toolkit
Jira
I use Jira to manage my design team workspace. Here we define our Epics and T-shirt size our efforts. Jira is an excellent tool to share with other product owners and stakeholders what the design team is up to. We plan our design sprints and growing our backlog.
Industries
Consulting
I'm a Lead UX Designer based in Porto, Portugal, with over +10 years of experience. I specialize in designing and creating innovative and user-centered products. I have a strong background in User Research, Design Management, and Engineering. Therefore, I bring a holistic perspective to my work. I’m responsible for driving the design strategy, mentoring designers and non-designers, and collaborating with cross-functional teams to ensure the successful implementation of design solutions.
Experience
uiux.pt
InstructorLead instructor for From Forecasting to Foresight: Redesigning AI for Human Relevance, a six session live programme that translates my professional experience and book, The Anticipatory Design Playbook, into practical methods for product designers, PMs, and AI teams. Participants learn to move beyond forecasting by integrating foresight and backcasting, applying behaviour change frameworks (Fogg, Prochaska, Nudge) and my Anticipate / Imagine / Shape framework to redesign AI systems that respect human intent, agency, and context.
Steer the conceptualization and execution of innovative user experiences for manufacturing intelligent solutions, leveraging expertise in human-centered design, user research, and interaction design to enhance the usability and efficiency of industrial processes.
In Emergn my work includes however not be limited to -Lead. I execute any design work related to research and scaling design operations within the company. I provide experience in design R&D and thought leadership especially in Machine and Artificial Intelligence areas. I'm helping the company to set up a Design Creative Lab value proposition and ways of working.
E-CommerceDigital AgenciesSaaSB2BB2COther
Designing the future of Bookkeeping. Performing growth-oriented Product Design and Research for Robotic Accounting. Overseeing the User Experience for the Basecone web application.
SaaSB2BB2C
With passion and clear vision, I fought to change the level of UX maturity in the organization. I had delivered value across the whole product development lifecycle. I have lead project visions and contribute hands-on implementation across projects ecosystem to deliver strong outcomes. My design process included problem framing & strategy, stakeholder management, UX research, co-creation with product owners, validation, delivering wireframes & prototypes. Implementation of a Design System, from specifications to development with design guides for product consistency. I also established a new agile design process to ship more efficiently. I mentored my team, from management to development, to enhance design-maturity. I was proactive challenged by trade-offs regarding business goals, user engagement, cross-channel experiences, service design, or deep analytics of user behavior data.
E-CommerceB2COther
Rumos
Invited TrainerTrainer for the following module: #UX Design and Prototyping
FLAG | Centro de Formação
Invited TrainerIn Flag, I had the opportunity to conduct some formations for important Portuguese companies as well as be part of the teaching panel for courses focus on User Experience and User Interface Design. Trainer in the following modules: # UX & UI Fundamentals # Visual Digital Culture # Interaction Design (IXD)
EDIT. - Disruptive Digital Education
Invited TrainerIn EDIT, I haD the pleasure to orient and conduct some workshops for important Portuguese companies as well as be part of the teaching panel for courses focus on Design Thinking. Trainer in the course DESIGN THINKING FOR BUSINESS INNOVATION for the following modules: #1 Module - Definition and Development of the Concept of Thought #2 Module - Design Thinking - Innovation Culture in Organizations #3 Module - Design Thinking as a Strategic Tool
Universidade Católica Portuguesa - Centro Regional do Porto
Invited Assistant ProfessorInvited Assistant Professor to teach Design Thinking and User Experience Design in the course of Digital Design.
Cegid Primavera
Product DesignerWorked as a subcontractor migrating complex fintech desktop solutions to mobile. Responsible for bringing a user-centred design approach to multiple financial products across iPhone, iPad, Android, and Windows Phone — creating wireframes, prototypes, and user flows that translated desktop workflows into intuitive mobile experiences. Improved usability and reduced friction in critical financial workflows, contributing to higher adoption rates and a measurable decrease in customer support contacts. ::: RELEVANT PROJECTS ::: Porto e Norte tourism mobile application Magium a pharma mobile sales application Primavera BSS Mobile Sales
CINTESIS - Center for Health Technology and Services Research
Multimedia DesignerI was the main responsible for all the Design communication and strategy of the institution. Ended the outsourcing of promotional materials for the department and began designing in-house. Creative lead in research, vision, and design for implementation. Responsible for managing main departments and institutions Brands (CIDES, CINTESIS, and UFN) as well as coordinating new identity design, web design, and UX/UI design for several multidisciplinary projects.
Instituto de Telecomunicações
Multimedia DesignerAs creative lead, we connected new technologies to user needs and user needs to new technologies. My role was to conduct research in order to achieve new ideas and together with a multidisciplinary team we create fully-functional prototypes with engaging user experience concepts. ::: RELEVANT PROJECTS ::: Design & Web Design of Veniam Work’s website — www.veniamworks.com UX/UI of an Android Application - My Driving Droid, under the project MISC - Massive Information Scavenging With Intelligent Transportation Systems from MIT Portugal Program – from the MIT Portugal project, MISC – Massive Information Scavenging with Intelligent Transportation Systems. A project in partnership with FEUP, FCUP, UA, IT. Branding & Corporate Identity of Veniam Work’s Spin-off. Winners of the Building Global Innovators Venture Competition, organized by MIT — Massachusetts Institute of Technology. UX/UI of an Android Application - Vital Responder, a project from Institute of Technology of Porto. Branding & Corporate Identity of Streambolico Spin-off, from UPTEC — Science & Technology Park of the University of Porto. Winners of Concurso Nacional de Inovação BES 2012. UX/UI of an Android Application under Vital Tracker Project. A partnership between PT Innovation and Institute of Technology.
Media Capital
Internship, Young Web DesignerResponsible for designing layouts for websites.