Jessica Tee Orika-Owunna

I’ve grown my career from generalist writing gigs to working with global B2B SaaS brands like Hotjar, Vena, Softr, and Contentsquare. Along the way, I’ve had to figure out how to niche down, raise my rates, build confidence, attract the kind of retainer clients I actually wanted to work with, and also navigate what success looks like in-house. Now, I support early-career marketers, freelancers, and content professionals with honest and practical advice.

I’ve spent the past 8+ years executing content strategies for B2B SaaS companies like Hotjar, Softr, Vena, and Contentsquare. My work has focused on turning product and user insights into high-converting content that drives signups, supports sales, and meets real business goals. I’ve written full-funnel content, repurposed long-form assets across formats, and collaborated with marketing and GTM teams to ensure every piece of content is useful and drives action.

I’ve written copy for B2B SaaS brands that need to educate, build trust, and drive action. My work has spanned product pages, email sequences, landing pages, and blog posts that hook readers fast. I focus on clarity, structure, and messaging that aligns with what users actually care about, not just what the company wants to say. I’ve also supported teams in improving copy for content upgrades, lead magnets, and in-product education.

I’ve worked on content that supports demand gen goals by helping B2B SaaS companies drive signups, influence pipeline, and support sales conversations. This includes writing BOFU content that addresses objections, repurposing high-performing assets for distribution, and making sure each piece of content plays a clear role in the buyer journey. If you’re trying to use content more effectively for demand generation but aren’t sure what’s working or how to fix it, I can help you figure it out.

I’ve contributed to growth marketing efforts by executing content that drives user acquisition, improves activation, and supports retention. I’ve worked with B2B SaaS teams where content played a role in getting users to sign up, engage with the product, and stay. My focus has been on writing and repurposing bottom-of-funnel and product-led content, collaborating with growth, product, and marketing teams to make sure what we publish supports key goals.

I know what it’s like to look at your own work and wonder if it’s good enough, even when the results are right there. When I moved from being a generalist to a B2B SaaS content specialist, I often questioned whether I truly belonged in rooms I had worked hard to get into. Over time, I’ve learned how to quiet that voice by focusing on what I’ve done, who I’ve helped, and the value I bring. I’m now supporting early-career marketers to recognize their strengths and own their progress journey.

I’ve worked closely with product marketing teams to turn product features and positioning into content that resonates with real users. My role has been focused on translating messaging into blog posts, tutorials, case studies, and enablement content that shows how the product solves actual problems in a relatable way. I’ve also helped repurpose product launches, customer interviews, and internal knowledge into content that supports awareness, adoption, and sales conversations.

I’ve worked remotely with global teams across North America, Europe, and Australia, both as a contractor and in full-time roles. I know what it’s like to manage deadlines across time zones, build trust with clients you’ve never met in person, and stay focused while working from home, especially in environments where power and internet aren’t always reliable. And I'm now helping others transition into remote work for the first time or trying to build consistency in how they show up.

I use G2 to gather real customer insights that help shape more grounded and persuasive content. Reading through user reviews helps me understand pain points, product comparisons, and the exact language customers use, especially helpful when writing product-led or bottom-of-funnel content. I also use G2 to discover product differentiators that truly matter to buyers.

I use Loom to record quick walkthroughs, give feedback, and explain content decisions when written comments aren’t enough. It’s especially helpful when working across time zones or with clients who prefer context without jumping on a call. I’ve used Loom to guide clients through content drafts, show how to navigate shared folders, and explain revisions where necessary. It helps make async communication more personal and keeps projects moving smoothly.

I worked with Softr as a content writer, focusing on product-led content that helps users understand how to build and launch apps without code. I wrote detailed tutorials, use case guides, and blog posts that showed the value of the product through real-world examples. This experience helped me get hands-on with the platform and better understand how to turn technical features into clear, helpful content that speaks to builders, makers, and early-stage founders.

I use Sparktoro to understand what target audiences pay attention to—what they search for, where they hang out, who they follow, and what topics they care about. It helps me shape content that feels relevant and timely, especially when building thought leadership pieces or planning distribution strategies. I’ve used it to uncover podcast appearances, newsletter mentions, and niche publications that influence buying decisions, which has helped me create more focused and resonant content.

I use Ahrefs to support SEO-driven content by finding relevant keywords, analyzing search intent, auditing existing content, and identifying gaps worth filling. I also use it to review competitor content, track rankings, and spot backlink opportunities that could strengthen a piece. Ahrefs helps me make informed content decisions and align my writing with what users are actively searching for.

I use ChatGPT as a thought partner during the early stages of content development. It helps me brainstorm content angles and edit my work. I find it especially useful when I need to simplify complex ideas or explore different ways to frame a piece. I also use it to improve clarity, rephrase sentences, and test different tones, especially when working on copy-heavy content like landing pages or email sequences.

I use Google Analytics to understand how content is performing across key metrics like traffic, bounce rate, time on page, and conversions. It helps me identify what’s working, spot drop-offs, and make decisions about what to improve or double down on. While I don’t run advanced reports, I’m comfortable navigating GA to answer content-specific questions and support performance reviews with clients or internal teams.

I use Hotjar to understand how users interact with websites and content. Reviewing heatmaps, scroll depth, and session recordings helps me see what’s working, what’s getting ignored, and where users might be dropping off. I’ve used these insights to inform content updates, improve page structure, and support product-led content decisions. It’s a useful tool for grounding content strategy in real user behavior, not just assumptions.

I use Notion to stay organized, manage content projects, and collaborate with clients and team members. It’s where I keep track of briefs, outlines, research, and publishing schedules, all in one place.

I use WordPress to upload, format, and publish blog content for clients. I’m comfortable working with the block editor, optimizing posts for readability and SEO, and making light edits to layouts when needed. I’ve also used WordPress to manage content calendars, update metadata, add internal links, and ensure everything is clean and well-structured before a post goes live. It’s a familiar part of my publishing workflow.