Newchip Accelerator
Startup Mentor
Mentoring start up founders part of the Newchip accelerator program.
Jenifer Ho
CMO, VP Marketing | Revenue Marketer | AI-First Marketer | SaaS Marketer
San Francisco, United States (-08:00 UTC)from San Francisco, United States
Usually responds in 24 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
14 reviews / 24 sessions
Tue
13
Next availability
Bio
I’m a growth-minded marketing executive with a track record of scaling companies through product-led growth, enterprise demand gen, and full-stack marketing leadership across startups, scale-ups, and global SaaS enterprises. I’ve helped drive three IPOs by building high-performing teams, aligning go-to-market strategy across departments, and delivering measurable business results. What sets me apart is the ability to bring structure to ambiguity turning vision into execution through positioning, storytelling, and operational rigor. Whether launching new products, optimizing funnels, or entering new markets, I lead with data, creativity, and deep customer empathy. I thrive in fast-paced, cross-functional environments where product, sales, and marketing come together to unlock growth. My leadership style is inclusive, collaborative, and focused on building diverse, psychologically safe teams where people and performance thrive. Focus areas: - Full-funnel marketing strategy across PLG and enterprise sales-assist motions - GTM leadership: messaging, positioning, launch, and enablement - Global demand generation and lifecycle marketings - Marketing operations, automation, and performance analytics - Building empowered, diverse teams that deliver impact at scale
Expertise
Building a team
I've built teams from the ground up and inherited teams and scaled them. I've managed larger scale organizations across both Marketing, Growth, and Sales Development.
Email marketing
Experience in leveraging email as a channel to build lifecycle marketing programs. Familiar with Marketing Automation Platforms that enable marketers to execute and deliver on complex, personalized, trigger based emails.
Growth marketing
Experience in areas: * Performance marketing (acquisition, top of funnel) * Engagement and lifecycle marketing (lead nurturing, customer marketing, lifecycle marketing) Product growth (expansion and in product growth marketing) Led Growth at organizations like Lyft, DocuSign, and Fastly.
Marketing automation
I'm familiar with marketing technologies, particularly Marketing Automation platforms. I've evaluated, implemented and used Eloqua, Marketo, Hubspot and Pardot.
Social media
I've leveraged social media (both paid and organic) as a key channel in marketing growth strategies. I'm most familiar with LinkedIn, Facebook and Instagram and Twitter and less familiar with Tiktok, Pinterest and Snapchat.
Toolkit
Google Ads
Throughout my career, I've used Google Ads and other advertising platform to run campaigns on. More recently, in leadership roles, led strategy for google ads campaigns and partnered with media buying teams and agencies to drive execution, optimization and improvement.
Asana
Power user of Asana in multiple roles including at Lyft and Elation Health. Used Asana to manage intake processes, for day to day team project management and overall collaboration cross-functionally. Very familiar with the tool and use cases for use.
Marketo
I have been a power user of Marketo and lifecycle marketing, email triggered based marketing, and lead scoring in multiple roles throughout my career.
Pardot
Power user of Pardot's marketing automation platform. Used alongside Salesforce CRM in multiple roles such as at Lyft and Elation Health. My team has overseen the administration of the tool itself.
Salesforce
Experience with Salesforce CRM and Pardot (which is part of the Marketing Cloud). I'm also familiar with DataStudio and other AppExchange partner tools that plus into your Salesforce instance.
Wrike
Used Write at Lyft to manage all of our creative processes alongside our MPM (marketing program managers) and creative team. I've also evaluated the tool for other use cases for team project management.
Industries
Software
Most my experience is working in technology as SaaS organizations. I've worked at SaaS organizations such as DocuSign, Microsoft, Greenhouse, and SingleStore (formerly MemSQL).
Cyber Security
Most my experience is in B2B or B2B2C. I've worked in complex organizations both with US and Global scale and both with direct B2B plays and some with direct and indirect channels for revenue.
Experience
Diversis
Operating PartnerPartner with portfolio companies to accelerate growth through demand generation, marketing, and go-to-market strategy, translating business priorities into focused execution and measurable results.
Streetwise Consulting Group
CMOVarious ELT/SLT roles - Fractional CMO at ActionVFX - Fractional CMO and Advisor at Visual Quiz Builder - Fractional CGO at Equips - Fractional CMO at ZillyPlanet - Fractional CMO at LearnTastic - Fractional CMO at Hyperproof.io - Fractional CMO at Open Jobs AI - Fractional CGO at Cover Genius
B2BDigital Agencies
Vita Benefits
Chief Marketing OfficerLead full-funnel marketing in the healthcare benefits space with a focus to drive growth, brand differentiation, and pipeline impact. Repositioned the brand, launched a scalable marketing playbook, and aligned GTM. Used analytics tools and competitive insights to shape messaging and influence product strategy. Delivered thought leadership to reinforce brand authority. Coached talent and fostered a culture of A/B testing and experimentation. Partnered cross-functionally to translate insights into revenue growth.
Hubilo
AdvisorAcquired by Brandlive (July 2025)
Bitwarden
VP of MarketingIn my role at Bitwarden, I led strategic marketing and communications initiatives, significantly strengthening our brand presence in the competitive cybersecurity landscape. My leadership spans across crafting integrated marketing campaigns on both digital and traditional platforms, enhancing customer engagement, and optimizing acquisition strategies. I also play a key role in cultivating influential media relationships and aligning our marketing efforts with product launches and roadmaps, backed by solid data-driven insights. Key Achievements/Contributions: ◦ Implemented ABM strategies that positioned us at the top of the Enterprise Password Manager G2 Grid and earned the Fast Company’s Brands that Matter award. ◦ Launched PLG initiatives, achieving an impressive 85% conversion rate from trial to paid users. ◦ Led a full-stack marketing team of over 25, boosting global brand recognition and successfully launching two products. ◦ Drove an 87% increase in annual growth and achieved a fourfold increase in pipeline coverage while reducing customer acquisition costs.
Culture Amp
VP of Global Growth MarketingAs VP of Global Growth Marketing at Culture Amp, I directed comprehensive global marketing strategies to enhance the marketing funnel's efficiency and drive substantial growth. My leadership in integrating performance, content, and digital marketing initiatives, along with spearheading ABM strategies and predictive marketing forecasts, significantly scaled our business impact. Key Achievements/Contributions: ◦ Improved MQL to SQO conversion by five percent within a year. ◦ Increased inbound growth by 11% through finely targeted organic strategies. ◦ Pioneered new product launches and established robust frameworks for ABM and marketing forecasts.
Elation Health
VP, MarketingRecruited and brought on as the first strategic marketing executive, reporting to the CEO, to build and develop a high-performing, diverse and inclusive marketing and sales development organization.
HealthTechSaaSB2B
Lyft
Head of Business Growth Marketing & Marketing OperationsPart of the senior leadership team to drive demand, growth and marketing operations for Lyft Business (~$875m business, 10k active orgs, over 550k active riders). Lyft Business saw over 37% YoY bookings growth and 41% YoY revenue growth for our P&L across our business portfolio: Healthcare, Auto, Travel, Commute, SMB/Self-Service, Airports, City Partnerships.
SaaSTravelTechB2BE-CommerceStreetwise Consulting Group
Founder & PresidentStarted Streetwise Consulting Group to provide modern marketing technology services to the Bay Area’s top companies. Experts in product marketing, analytics, demand generation / growth, field marketing and more and have experience across a broad spectrum of companies including early and late stage start-ups as well as public companies. Worked with organizations such as Salesforce, Workday, productboard, Automation Anywhere, Solvvy, Clearslide and more.
B2BDigital Agencies
SingleStore (formerly MemSQL)
Senior Director of Demand Generation & Marketing OperationsRecruited by CMO to lead global demand generation, marketing operations and analytics, web marketing and digital. Led both ABM (account based marketing) and SMB programs (scale). Implemented a new marketing automation platform and built infrastructure for the org.
SaaSB2B
Greenhouse Software
Director, Demand Generation & Marketing OperationsFounded in 2012, Greenhouse is a leading recruiting optimization platform to help companies build and scale their recruiting processes. Greenhouse is funded by Thrive Capital, Benchmark, Social Capital and Resolute.vc. Led a team of modern marketers in demand gen, marketing ops, marketing analytics, digital marketing, partner marketing, field and events, and content marketing.
Fastly
Director, Demand Generation, Product Marketing and Sales Development ($FSLY)IPO’d May 2019 ($FSLY) Responsible for Demand Generation | Product Marketing | Marketing Operations | Sales Development Fastly is changing the way the world experiences the Internet. Fastly is the only content delivery network (CDN) that gives businesses complete control over how they serve content, unprecedented access to real-time performance analytics, and the ability to cache frequently changing content at the edge. Fastly is funded by August Capital, Battery Ventures, O’Reilly AlphaTech Ventures, Amplify Partners and IDG Ventures. We currently have offices in San Francisco, New York, London and Tokyo.