Pleg
Head of Growth
Pleg is the Strategy & Digital Product division of Paradigma Digital.
Javier Ortiz
Growth Lead - I help teams to archive Product, market, channel fit
Madrid, Spain (+01:00 UTC) Spanish, Englishfrom Madrid, Spain
Usually responds in 2 days
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
5 reviews / 7 sessions
Mon
26
Next availability
Bio
20 years of experience in Growth and Marketing in different industries, countries and company size. My expertise are Product-led/Saas companies where you can leverage user knowledge to unlock the growth potential Skills and Industries: - Mobile App Marketing: From creativity planning to effective targeting with a DCP and a Media Mix Platform. - B2B: From churn model analysis to product definition and commercialisation flow. - User Acquisition, Search, Paid Social (focusing on Performance, not just awareness). - Organic Strategies: International, media and ecommerce SEO. - Martech: I can help you designing the right ecosystem for your need at any size . From Analytics implementation to support with reverse ELT or DCP. -CRO: Audit, framework and execution Plan. - Product: From Ideation with Design Thinking to experiment definition. Industries and Companies: - Taxfix: Leading Tax App in Europe. - QDQ: Local Listings B2B Platform. - Bupa: Health Insurance company. - HELLO! Celebrity and Fashion Media. - Unidad Editorial: Media. - Grupo Planeta - Lanetro: Local Listings (something similar to Yelp) - eBay: ecommerce
Expertise
Go to market strategy
My approach combines deep market analysis, product insights, and data analytics to optimize user acquisition, retention, and overall revenue growth. Leading cross-functional teams. My work involves close collaboration with product and analytics teams to ensure our Go-to-Market plans are not just visionary but also data-driven and highly effective in achieving scalable growth. Let's connect to explore how I can bring your product to market successfully
Product market fit
Product Market & channel fit. From developing an idea to defining a precise plan where you can track your progress with little resources. I can guide you through guerrilla experiments and support you with no-code approach to validate your idea efficiently.
Toolkit
Apple Search Ads
I have designed campaigns in Apple Search / ASO for different markets. I can help you through the analytics, strategy and testing of the current assets.
Duda
I have worked with Duda as a Partner on a large Scale implementation. I can support you understanding if it is the right tool for your commercial needs and make introduction with key employees there.
Miro
I have used Miro to facilitate Design Thinking sessions with international teams. I can support you with the session design, the materials, excercises and team dynamics. We can do a rehearsal.
UserTesting
I have designed research workshops with User Testing and userzoom as a part of a CRO framework. I can guide you from the experiment definition to the actual scrip for the testing.
Looker
I have worked with Google studio /looker with integrations. I can support you with any challenge on your implementation and share best practices for the reporting.
Semrush
Experience running espert analyses for SEO. I can help you understanding the different tools and opportunities that you may have at your disposal. Skilled with Sixtrix and Keytrends as well
VWO
User of CRO tools at different scale. Can help you designing the hypothesis, setting up the experiments and validating if you are using the right tool for your need
Experience
ISDI
Business Mentor- Executive coaching and Mentoring for DIBEX Leaders for 2 editions - Startup Coach under the Impact Acelerator Iniciative.
Led the design and execution of Go-To-Market strategies, from user acquisition to launching new product MVPs
FinTech
Ninety Days Academy
Business Coach - AdvisorNinety Days is a boutique consultancy that specializes in driving digital transformation through human-centered design. We focus on helping businesses innovate and adapt to digital changes with a customer-first approach. I lead design thinking workshops and agile planning sessions, empowering teams to implement practical, user-focused strategies for efficient and impactful digital solutions.
At QDQ Media Group, I led the development and execution of innovative Marketing Value Proposition strategies and Go-To-Market plans, leveraging process automation and data modeling to enhance product offerings and market segmentation across B2B, B2C, and B2B2C channels
Advertising PlatformsLocal Advertising
At SANITAS, I spearheaded acquisition, conversion, and marketing technology initiatives, guiding teams through design thinking, experimentation, and mentorship in our open innovation program to foster growth and digital excellence.SANITAS, part of BUPA, provides comprehensive health services and insurance, leveraging digital innovation to enhance customer experience and access to healthcare. Our focus is on integrating digital sales strategies to improve service delivery and customer engagement. At SANITAS, I spearheaded acquisition, conversion, and marketing technology initiatives, guiding teams through design thinking, experimentation, and mentorship in our open innovation program to foster growth and digital excellence.
Health CareHealth InsurancePersonal Health
HELLO! Magazine
Head of Digital MarketingHello! Magazine is a leading publication that connects with millions worldwide, offering exclusive content across entertainment, royals, and lifestyle sectors. HELLO! is present in 33 countries. In charge of expanding Hello! Magazine's digital footprint, I crafted and executed user acquisition strategies to amplify our global audience for UK, US and CA Markets. By partnering with leading tech companies and engaging with influencers and content creators, I tailored our brand's appeal to diverse segments, enhancing our international market position.
The News Hub
Growth Advisor (Partner)The News Hub is a pioneering newspaper focused on conflict zones, dedicated to amplifying the voices of those directly affected. Our mission is to bring their stories to international markets, minimizing intermediaries to maximize the impact and returns for the communities we serve. At The News Hub, I led growth strategies aimed at increasing user engagement and commercial adoption, directly supporting our goal of providing a platform for voices in conflict zones. By leveraging business analytics and innovative digital strategies, we worked to ensure their stories reached a global audience, fostering a more direct and impactful connection
HELLO! Magazine
Online Acquisition Manager- Managed product design and development, synchronizing advertising with technical and editorial needs. - Achieved substantial improvements in unique browsers through SEO, social, referral, and direct channels by implementing Data based Paid campaigns - Implemented UX and CRO initiatives to boost revenue.
Bodaclick.com
Growth ConsultantBodaClick was a leading online wedding company, connecting couples with wedding vendors and venues. Specializing in international markets, it offered comprehensive solutions for wedding planning. At BodaClick, I led data-driven marketing campaigns to scale growth, focusing on international SEO strategies and conversion rate optimization (CRO). My strategies were built on in-depth analytics, targeting improvements in user engagement and conversion, supported by commercial insights to enhance our global presence.
Weblogs SL
Director of Business InformationWeblogs operates as a dynamic content creation platform, focusing on aligning engaging content strategies with commercial objectives to drive meaningful engagement and revenue. In my role at Weblogs, I was responsible for ensuring that our content strategy was perfectly aligned with our commercial goals. This involved implementing data-triggered marketing campaigns, crafting international SEO strategies, and optimizing conversion rates to maximize both audience engagement and revenue generation.
Unidad Editorial
Head SEO & AnalyticsUnidad Editorial is Spain's largest media group, encompassing leading verticals like El Mundo, Marca, Expansión, and Telva. It sets the standard in delivering high-quality news and entertainment across diverse sectors. I was responsible for designing, implementing, and leading SEO strategies to align with our commercial objectives. My initiatives not only secured top positions in Nielsen and ComScore rankings but also supported business and editorial teams with actionable insights for decision-making. Additionally, I played a key role in mentoring a team of eight, focusing on skill development and driving digital innovation across the group.
Lanetro
Online Marketing ManagerLanetro (Grupo Planeta) operates as a premier local listings site, offering users comprehensive guides to venues, services, and events. It focuses on connecting local businesses with consumers through detailed, user-friendly listings and reviews. At Lanetro, I spearheaded the growth strategy, overseeing both organic and paid channels to maximize audience reach and engagement. My responsibilities included: - Developing and executing robust SEO and SEM strategies to enhance online visibility and drive traffic. - Leading monetization efforts, crafting innovative revenue models for various venues listed on the platform. - Collaborating with cross-functional teams to ensure a cohesive approach to growth and monetization, ultimately enhancing user experience and partner satisfaction.
eBay
Internet Marketing Manager at Loquo - eBay Classifieds GroupMain Objective: Boost revenue developing new monetization products and new projects planification. Day to day: • Identify potential Partners / Content integration • Long term SEO strategy definition. • New products proposal • Define / optimize site architecture to improve segmented traffic acquisition. • Manage PPC / Display /Affiliates campaigns • KPI Definition / Supervision and dashboard generation.
eBay
Online MarketingMain Objective: To optimize synergies across online channels. Direct control of eBay.es PPC Channel. Day to day responsibilities: • Optimize PPC campaigns according to planicies CPA • Optimize price comparison placements to improve the revenue of that channel • Landing Page Optimization according to SEO objectives • Manage reporting area for different departments • Identify new synergies on Marketing Mix Budget.
Jot-Im
Online Marketing ManagerMain Objective: To identify best performing contents for a price comparison sites, traffic adquisition and Lansing page optimization. Day to day basis: • PPC management for portal son Spain, France, UK • Content optimization according to revenue / Traffic KPI • Reporting Area / Dashboard creation • Affiliation management