All mentors

JDP

Free Product Marketing + Go-To-Market Advice

London, United Kingdom (+00:00 UTC) Englishfrom London, United Kingdom
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
4 reviews / 4 sessions
Tue
13
Next availability

I had an incredibly valuable session with JDP. The depth of his expertise in the market was very clear, and he went far beyond high-level advice — we really got into the details. He helped me structure my approach to finding product-market fit. We covered not only what to validate, but how to do it, including specific ways to ask better questions, how to run meaningful conversations with potential customers, and how to extract real insights instead of surface-level answers. He also shared very practical guidance on building a network from scratch, which is something I’ve been struggling with. The advice was actionable and realistic to an early-stage founder without an existing network. Overall, it felt less like a generic mentoring session and more like a hands-on working session with a clear roadmap coming out of it. I now have a much better understanding of how to approach discovery, outreach, and positioning. Highly recommend speaking with him if you’re early in your journey and trying to figure out where to focus and how to move forward effectively.

Berrin Sevin

Bio

If you’re a founder or marketing/sales lead in a B2B SaaS business, I can help you navigate the pivotal moments that shape your next stage of growth. Maybe you’re: • getting started and unsure how to build initial traction • reaching PMF and need to make it repeatable • preparing to scale and need clearer GTM focus • working through a pivot • pushing a new angle that needs validation I’ve helped build SaaS businesses from zero to $250m ARR. Now I support teams by cutting through noise, turning scattered inputs into clear direction, and guiding the moments where GTM needs to tighten. I’ve supported startups like yours with work across the full breadth of go-to-market: • Positioning and messaging • Sales narratives reps can use immediately • Buyer journey and sales collateral • ICP definition and segmentation • Competitive analysis • Product launch planning and marketing support • Packaging and pricing • Product or idea validation If you want to talk through your next steps or get straight advice, set up a free call. Looking forward to chatting.

Expertise

  • Branding

    I help B2B SaaS teams shape a clear identity that supports their story- rather than hiding behind decoration. That includes core messaging, visual direction, and the signals your brand sends to buyers. If you want to build a brand that looks and acts the part, grab a free call!

  • Go to market strategy

    I help B2B SaaS teams get clear on who they serve, how they stand out, and how to reach real buyers. That includes ICP definition, positioning, messaging, and the channels that move deals forward. If you want to explore your GTM direction, grab a free call with me.

  • Idea validation

    Many teams waste time and money to find buyers don't want the product they've built. I help teams avoid losing, and start winning - by testing new concepts, use cases, or angles with fast, practical methods that reveal real demand. If you want to validate an idea with confidence, set up a free call and we’ll map your plan.

  • Pricing strategy

    I've helped many teams go from initial monetization through to optimization - understanding how buyers see value, how they weigh choices, and what structure encourages adoption. Packaging, price levels, upgrade paths should all based on real behaviour, not guesswork. If you want to sharpen your pricing approach, grab a free call.

  • Product launches

    I’ve planned and led launches for B2B SaaS products that have driven millions of dollars in pipeline. I can help you shape the story, prepare assets, align teams, and roll out a launch buyers understand. If you want support on your launch plan, set up a free call and we can go through it.

  • Product market fit

    Finding PMF is difficult, keeping it is ongoing work. I help founders understand who they win with, why those buyers care, and which signals matter. If you want clarity on your next step, schedule a free call and we can work it out.

  • Product marketing

    I’ve built and run product marketing across positioning, messaging, GTM execution, sales enablement, research, segmentation, ICP work, pricing, packaging, and launches. If you want guidance on any of this, book a free call and we can dig into your situation.

  • Public relations

    I help teams shape stories that earn attention for the right reasons, not noise for the sake of noise. From angles and narratives to thought leadership and announcements, I can guide you through what will gain traction. If you want direction on PR, schedule a free call for tips.

  • Sales

    I’ve worked closely with sales teams to tighten their pitch, refine talk tracks, and build collateral that supports real conversations. If your reps are rewriting the story themselves, I can help straighten that out. If you want to strengthen your sales motion, book a free call and we’ll unpack it.

  • User research

    I know the processes that gets past opinions and reveals how buyers think, choose, and act. Interviews, patterns, jobs to be done, objections, decision triggers - the real inputs your business depends on. If you need help understanding your users, set up a free call!

Experience

  • Building Momentum

    Writer

    I write the Building Momentum newsletter, followed by 2,600 product marketers around the world - find out more at newsletter.buildingmomentum.io

  • The GTM Playbook

    Product Marketing Coach

    GTM Playbook is the practical product marketing course for startup marketers who want to think, act, and operate like strategic GTM leaders. It’s a self-paced training program built by experienced product marketers, designed to help you move from execution to strategy and show measurable business impact. It's proven: 40% of students get promoted within 6 months of completing the course. Learn more at www.gtmplaybook.co

  • Inflection

    Co-Founder

    Turn 𝑤ℎ𝑎𝑡 𝑦𝑜𝑢'𝑣𝑒 𝑏𝑢𝑖𝑙𝑡 into 𝐰𝐡𝐲 𝐭𝐡𝐞𝐲 𝐛𝐮𝐲 → inflectionstudio.co Inflection is a commercial storytelling studio for B2B SaaS companies rebuilding for AI.

  • Remote

    Senior Product Marketing Manager

    Led GTM for Remote’s largest launches, including launching a free product as a new paid product. Designed pricing, packaging, PLG conversion, and enablement motions that generated record bookings and multi-million pipeline within just months. - Defined category narrative and multi-product positioning → adopted globally as the sales standard, driving record inbound and win rates. - Orchestrated cross-functional execution across product, pricing, sales, marketing, and ops to deliver tier-1 launches on time. - Introduced scalable PMM processes for launch readiness and enablement → accelerated cycles and reduced GTM friction.

  • Remote

    Head of Product Marketing

    Scaled PMM through Remote’s hypergrowth, shifting from single product to multi-product platform. Reported directly to the CEO and served on the marketing leadership team. - Built and led the product marketing function to a team of 9 through expansion into new product lines, improving execution capacity across the portfolio. - Partnered with leadership on five zero-to-one launches, including one that grew from $0 to ~$10M ARR in under two years. - Increased win rates and adoption across payroll, equity, and HR solutions by aligning positioning, roadmaps, and GTM strategy. - Designed a cross-functional product marketing engine with tailored enablement for sales, CSMs, and self-serve customers. - Championed PLG investment, leading to a dedicated product + PMM team focused on activation, conversion, and adoption.

  • Remote

    Senior Product Marketing Manager

    Launched two zero-to-one products, including one that acquired 1,000 customers within 12 months. - Shaped roadmaps, messaging, and GTM execution across sales, marketing, and customer channels. - Designed monetization strategies that differentiated Remote in global employment and payroll. - Improved funnel performance and win rates through iterative positioning and sales enablement.

  • Headstart

    Director of Marketing

    Part of the leadership team, working with CEO and CRO to build growth and go-to-market at an early-stage enterprise HR tech startup (Y Combinator S17, Founders Factory). - Leading a team of marketers, freelancers, and agencies to generate leads and engagement through content, social, paid marketing, events, and outbound sales development - Delivering on an MQLs and SQL commit - Responsible for product marketing, positioning, sales narrative - Led rebrand and repositioning - Working with product team on market research, product, and launch strategy

  • Paddle

    Senior Product Marketing Manager - Global

    Led product marketing at a high-growth VC funded startup through a pivot, including a significant update to positioning and messaging. - Leading a cross-functional team of product marketers and product managers from MVP to launch - Go-to-market strategy and execution, working closely with product, marketing, and sales. - Supporting all parts of the business with planned and urgent communications and enablement needs. - Managing a product marketer, including day-to-day prioritization, coaching and support, and career planning. - Building a better team, working with VP Marketing to improve team and organization health - Working with CCO and CPO to drive business strategy and gain alignment across all teams - Defining scalable product and marketing processes. - Delivering all-hands training and briefings

  • Kayako

    Product Marketing Manager - Global

    Led go-to-market strategy and execution for the company, including positioning, messaging, customer development, inbound marketing, and sales strategy/enablement. - Rebranded company and launched new flagship product in July 2016. Led efforts to define and reach product-market fit. - Led the marketing and design team - Implemented pricing strategy in 2017 that led to 84% increase in new MRR within 6 months. - Product management for onboarding and activation efforts to increase conversion. - Marketing lead in the run-up to a successful acquisition by ESW Capital in March 2018. Use the Wayback Machine to see our work: http://web.archive.org/web/20180531182225_id/https://www.kayako.com/

  • SmartFocus

    Product Marketing Manager - Global

    Primarily covering the personalized recommendations technology (using PredictiveIntent technology) and was tasked with launching this product to the existing customer base, garnering 40 customers within six months. My role included evaluating customer needs, competitors and market segments to create and refine messaging/positioning, launch new products and features, and became the internal product expert. Role included producing internal and external collateral (such as sales presentations, datasheets, case studies, FAQs, and training sessions) and creating thought leadership content to drive content marketing strategy (e.g. whitepapers, eBooks, videos, infographics, blog posts, and other content). Worked with agencies on multiple projects, including website design and video production.

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