Ivan Kychatyi

Building content for B2C is a must! Building content for B2B is hugely underappreciated yet delivers big uplifts in lead conversions and gaining trust with your audience. Not only can you win your clients from Google Search with SEO-optimised articles but also quickly acquire first-paying clients by building and distributing your content in the professional communities. That includes both hand-crafted high-quality content as well as mass-market AI-generated one to reach first 5-10K/month traffic

I am a 5-x founder and lead G2Market efforts at several companies incl. Deloitte winning Fortune500 clients and growing $0 -> $1M+/year. Your G2M is not a fancy set of words rather your plan to reach and grow among a certain group of people sitting somewhere and struggling to find and adopt your product. We can work your G2M way from the definition of the target market, its depth to personas who you are targeting and the places to reach them.

Direct Sales is the best first channel to rely on for early-stage founders to get revenue quickly, learn about their customers, and have lightning-fast product iterations. This works for both B2B and B2C startups. Yet, many founders either avoid sales or try out only 1 sales channel like email or LinkedIn, and get discouraged quickly. I successfully used the multi-touch/channel approach to reach 90% open & 50%+ reply rates to gain first customers and create insights for the product team.

Crucial and often underutilized source of product growth. User Research gives you a unique insight into the user's challenges and what's important for them in their journey to trust you their money. It helps immensely with reaching PMF and even early-stage growth. I've been practicing UR while launching SaaS in the B2B, B2C spaces and even to tune my sales strategies in a corporate setting.

Used Apollo for lead discovery dominantly in the US market. Also utilized for lead contact details verification. Apollo has deeper discovery possibilities compared to Linkedin Sales Navigator but more limited geography wise

Used Figma for developing Product prototypes as well as Ideation boards. Perfect for quick team sessions and sharing context during the user research, product ideation and prototyping

Used for hosting blogs for 2 products since 2019. Also built an integration to post AI-generated content automatically to Ghost accounts. Have not used their site-builder though.

Created a multi-channel (email + linkedin + phone) and multi-touch B2B outreach flow that generated 90%+ open and 50%+ reply rates. Used Lemwarm for email deliverability improvement, their integration with Dropcontact as well as the native contact verification database + MailerCheck for contact enrichment + Sales Navigator for contact discovery and Pipedrive for central lead and activity storage.

Must tool if you use LinkedIn outreach as part of your strategy. Good for lead discovery and accounts' research. Not very useful for contact information gathering or direct outreach on the platform itself. Also has some nice features for lead nurturing.

The core of our product building for landing pages, blog platform as well as No-Code platform for apps. It is a versatile tool that can support a variety of use-cases from quick prototyping, and marketing blogs with powerful automation on top to develop hardcore apps.

Building account and lead data capture, enrichment, and personalisation: - discover accounts & leads with Clay or Linkedin Sales Navigator - enrich account and lead data (employee count, growth, revenue, website scraping, emails, phone numbers, LinkedIn activity, etc.) - automatically qualify accounts and leads based on the enriched data - generate highly-personalised messaging with AI agents - integrate lead & account information upload into CRMs like HubSpot with both native or API connection

Automating the Deal flow inside Sales & Marketing Hubs, including: - data capture and enrichment from Linkedin, Apollo, and Clay through native integrations as well as with API access - campaign tooling integration (Instantly, Lemlist. etc.) with backward data capture - automating lead workflows with creating lead lists, Marketing Contacts and MQL assignments, integrating Linkedin Ads Audiences - Automating messaging for various lead stages - Deal Flow reporting

Great tool for engaging with your audience with high personalization and nurturing leads. Works perfectly with posting and outreach automation. Does not work well with mass outreach.

Used Pipedrive to onboard and retain 5,000+ businesses on their journey to get the best talent. Used Pipedrive forms to collect leads, Integrated with Lemlist & Dropcontact to send email and LinkedIn campaigns, used Zapier for various automation, gathered insights into sales team performance, and built reports with native Insights and HEX as a BI layer on top.