Isabella Rossi

👋 Hi, I'm Isa. Most startup programs teach founders how to pitch. I help them get customers. I work with early-stage founders who have built something people care about but are struggling to turn prototypes, grants, accelerator momentum - or simply a great idea-into real market traction. My sweet spot is working with climate and impact ventures, but the commercialization challenges are often the same across industries. Together we tackle questions like: Who is your real customer? What should you test first? How do you get your first paying customer? How do you sell to businesses, governments, or institutions? How do you build a business that reflects your ambitions—not someone else's? My background combines 10+ years in startups and innovation with 3+ years in Sales at Google, where I learned how commercial strategy and customer conversations really drive growth. Today, I work one-on-one with founders and partner with accelerators and university programs to build the commercialization support they're often missing—from founder-led sales and GTM strategy to B2G pathways and post-program traction. I'm probably a good fit if you're: 🚀 Preparing to launch or looking for your first customers 🧪 Validating your market before investing more time and money 🤯 Feeling overwhelmed by conflicting advice 🌱 Building a company with a long-term vision, whether that's impact-driven or simply solving a problem worth solving Outside of work you'll usually find me scuba diving, running or on a stand-up comedy stage - the first one only when I'm on vacation. If you're looking for generic startup advice, I'm probably not your mentor. If you're looking for a practical commercialization partner who will challenge your thinking, simplify the messy middle, and help you get to market faster, let's talk.

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  Go to market strategy

  I've led go-to-market strategy for startups and global ventures across education, retail, B2B, and B2C. Today, I help early-stage founders move from product to paying customers by clarifying their ideal customer, refining their positioning, designing market experiments, and building practical GTM strategies. My approach combines commercial thinking with hands-on execution, so founders leave with clear next steps—not just another framework.

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  Pricing strategy

  Pricing is one of the strongest commercialization levers—and one of the most overlooked. I help founders define pricing models, value metrics, packaging, and price points that reflect how customers actually buy, balancing willingness to pay with long-term business viability.

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  Product market fit

  Many founders think they need a perfect product before they can sell. I help them flip that thinking. Together we design small, practical market experiments that generate real customer insights, validate demand, and move steadily toward product-market fit.

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  Sales

  I help founders build a sales process that feels structured, practical, and aligned with how their customers buy. From customer discovery and outreach to founder-led sales and long B2B/B2G cycles, I focus on helping ventures land their first customers and build repeatable commercial momentum.

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  Apollo

  4 years of experience

  I use Apollo to identify ideal customers, research decision-makers, and build targeted prospect lists. Combined with a clear value proposition and outreach strategy, it helps founders start meaningful sales conversations—not just send more emails.

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  Canva

  9 years of experience

  I use Canva to quickly bring ideas to life, from workshop materials and GTM canvases to pitch decks, one-pagers, and social content. Clear visuals help founders communicate complex ideas with confidence.

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  LinkedIn Sales Navigator

  7 years of experience

  LinkedIn Sales Navigator is one of my favorite tools for customer discovery and founder-led sales. I use it to identify the right buyers, understand their context, build warm outreach strategies, and help founders start conversations that lead to commercial opportunities.

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  Miro

  5 years of experience

  Founders often come to me with ideas scattered across notebooks, sticky notes, and twenty open tabs. Miro helps us bring everything together. We use it to challenge assumptions, connect the dots, and build clear commercialization strategies through collaborative thinking and practical experiments.

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  Typeform

  8 years of experience

  I use Typeform to design thoughtful surveys, customer interviews, and application forms that uncover meaningful insights—not just collect data. Whether it's validating a new idea, understanding customer needs, or qualifying participants for a program, I focus on asking the right questions to drive better decisions.

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  Hubspot

  9 years of experience

  I use HubSpot to help founders build simple, effective sales processes. From managing leads and customer conversations to tracking opportunities and refining founder-led sales, it turns commercial activity into measurable progress.

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  Notion

  5 years of experience

  I use Notion to turn strategy into execution. From GTM roadmaps and experiment trackers to client workspaces and commercialization plans, I create systems that keep founders focused on what matters most—and moving forward.

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  Perplexity

  3 years of experience

  I use Perplexity to accelerate market research, competitive analysis, and customer discovery. It helps me quickly synthesize reliable information, validate assumptions, and uncover insights that inform commercialization strategies, workshop design, and founder decision-making.

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  B2B

  I work with founders selling complex solutions to businesses, governments, and institutions. Together we simplify your commercial strategy, validate your assumptions, and build a repeatable path to your first customers through practical experiments and founder-led sales.

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  Social Entrepreneurship

  I believe founders shouldn't have to choose between creating impact and building a viable business. I help social entrepreneurs develop commercialization strategies that respect both the mission and the human behind it, turning meaningful ideas into sustainable ventures.

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  Sustainability

  I specialize in sustainability, climate, and impact ventures. I help mission-driven founders navigate the journey from grants and prototypes to commercial traction, balancing purpose with practical go-to-market strategies that lead to paying customers.