Strategy and Execution
Isabel gave me a unique perspective from the sales side on the complex problem I'm trying to solve. Moreover, the talk seems likely to have a significant impact on our internationalization efforts in the Middle East. Truly great and insightful consulting!
As founder of IDB Performance, I partner with VC and PE firms to accelerate growth in high potential portfolio companies. My track record includes scaling revenue operations in VC-backed startups, building high performing cross functional teams, and unlocking double digit YoY growth through data driven commercial strategy and OKR frameworks. I'm passionate about helping early stage teams transform vision into traction, aligning product market fit, scalable operations, and leadership resilience to build lasting, impact driven ventures.
Building data driven GTM strategies tailored to market maturity, customer segments, and growth goals. Have launched and scaled GTM engines across regions (EMEA, LATAM, MENA), aligning product positioning, sales motions, and channel strategies for maximum impact.
Experience implementing and optimising CRM systems to drive sales performance, forecasting accuracy, and cross-functional alignment. Led a full CRM overhaul at Everphone, drove adoption across regions at LinkedIn, and supported digital transformation at SugarCRM. Her approach ensures CRM is used not just for data tracking, but as a strategic tool to scale revenue, improve pipeline visibility, and align teams around measurable growth.
Leading global commercial strategy across Cogitait, Matogen Applied Analytics and Bonisa, aligning sales, partnerships and market expansion to drive sustainable growth. Oversee enterprise sales, strategic alliances and GTM initiatives across international markets. Serve as Board Member, advising on strategy and governance.
Global Digital Compact stakeholder, supporting dialogue on digital inclusion, responsible innovation and collaborative global policy development.
I partner with organisations and leaders navigating change management and AI governance, offering consulting, training, workshops and keynote services. Each shaped around the client's specific context and challenges.
Supporting and empowering women in my community at different stages in their career through guidance, career development and shared experiences.
- Led global revenue strategy and operations while managing cross functional teams across Sales, Marketing, Customer Success, Partnerships, and RevOps. - Built Key Account Management function from the ground up and drove CRM transformation. - Established strategic partnerships with Deutsche Telekom, Google, Samsung, and Ivanti. - Led company rebranding and implemented account based marketing strategies targeting Mid Market and Enterprise segments.
- Directed enterprise sales strategy across Central Europe and Latin America, overseeing a multicultural team and delivering consistent growth across both mature and emerging markets. -Built and scaled a cross-regional sales org from the ground up, hiring, coaching, and retaining high-performing enterprise leaders and individual contributors. - Successfully led turnaround efforts in underperforming markets through performance optimization, partner realignment, and deep account-based selling strategies.
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- Drove scalable go-to-market strategies across the Google Ads ecosystem, enabling top-tier media and digital agencies to deliver measurable value to SMB and enterprise clients. - Cultivated executive-level relationships with strategic partners, aligning joint business plans to Google’s sales priorities and unlocking co-selling opportunities across key verticals. - Led and developed a high-performing team of sales professionals focused on agency and channel partner relationships, consistently exceeding quarterly revenue goals
- Led the development and execution of multi-tiered channel partner strategies across EMEA - Built and scaled a partner onboarding and enablement program improving partner-driven deal conversion rates. - Established performance metrics and QBR frameworks with top-tier channel partners to strengthen collaboration, increase pipeline transparency, and improve forecast accuracy.
Investor Relations
IT Service Management
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