Iryna Struk

I’ve spent most of my career figuring out how to make things work better, whether that’s a product, a process or the systems behind a growing business. I spent 5+ years leading product at B2B SaaS companies, including joining as a first Product Manager, building the product function from scratch and scaling it through to acquisition. I’ve also co-founded and scaled an e-commerce business and mentored founders of service and software businesses on their products, systems and operations. The way I approach most problems is pretty simple: understand how things work today, find what’s actually holding you back, and only then decide what to change. It can be a better software, an improved process, or AI where it genuinely helps. But sometimes you really don’t need another tool! 😁 I’m most useful if you’re: - trying to improve how your business or team operates as it grows - figuring out what to systemise, automate or improve first - choosing or implementing software and AI without overcomplicating things - struggling to prioritise when everything feels important - building your first product function or process Book a call if you have a problem and want a second opinion. I’m very happy to dig into how things work today and figure it out with you! Here's my Linkedin if you want to connect there as well: https://www.linkedin.com/in/irynastruk/