Ines Hubmann

Profect

Founder

January 2023 - present

Profect Marketing supports service-based businesses in scaling their global marketing and brand strategies, enabling long-term, sustainable growth.

Huble

CX Consulting Pod Lead

May 2025 - April 2026

Led the strategic CX consulting unit of HubSpot's global #1 partner, advising multinational B2B enterprises (multibillion-dollar ARR), primarily in DACH. → Owned growth, marketing, and go-to-market strategy across all business units of global, multi-market organisations → Led complex business transformation and change programmes, aligning strategy, operations, marketing, sales and CX → Advised C-level and senior leadership on operating models, processes, and business operations, contributing to 200%+ revenue growth through digital transformation and data-driven decision-making Skills: Strategic 360° Business Consulting · Change & Transformation Management · Data Strategy & Attribution Reporting · GTM & Brand Strategy · Leadership & Coaching · Paid, SEO / GEO Strategy · AI Deployment · Digital Transformation · Digital Strategy · CRM Growth Strategy · Scoping, Sales & Offer Creation · Leadership

Huble

Senior CX Marketing Consultant

February 2025 - May 2025

Advised and trained C-level and senior executives of multinational enterprises (500+ employees) at Huble, HubSpot's global #1 partner. → Business strategy & GTM alignment: connecting marketing, sales, and service strategy to business goals → Digital & AI transformation: AI strategy, business process optimisation, and lifecycle management → Change management: leading complex organisational change across functions and markets → Strategic marketing: positioning, growth strategy and execution Markets: DACH, EU, US Coverage: B2B, B2C Skills: Strategic Business Consulting · Data Strategy & Attribution Reporting · GTM Strategy · Leadership & Executive Training · Paid, SEO / GEO Strategy · AI Deployment · Digital Transformation · Digital Strategy · CRM Growth Strategy

GoStudent

Team Lead Content Marketing Global

October 2021 - December 2022

GoStudent is Europe’s most valuable EdTech company and one of the world-leading online tutoring providers with an investment of +591M€ raised. GoStudent employs +1800 individuals and has achieved international expansion into+20 markets within the past 2 years. Built and managed a SEO / content team and 50+ freelance copywriters in the UKI, US, DACH, spanish, italian and french markets for europe's most valuable EdTech unicorn. Surpassed traffic targets, reaching 700k monthly organic blog traffic on 6 blogs. High publishing goals resulted in 100 articles, 10 videos, 10 learning templates and min. 10 social media posts published monthly per market.

GoStudent

Senior Marketing Manager DACH

July 2020 - October 2021

Starting at GoStudent as one of the first marketing hires for the DACH market, I setup and executed the social, content, e-mail marketing and brand strategy together with the team. I developed a global content strategy for GoStudent, based on an empowerment concept for parents and students, which I worked on for 6+ months including extensive research on child development. This concept formed the base of the development of the inbound strategy.

luna.agency

Senior Marketing Manager

February 2019 - March 2020

Implementation and management of B2C and B2B Marketing campaigns for clients across motorsports, electronics, startups and creative arts. Setup and execution of international campaigns, management of 6-digit budget monthly, driving impactful growth across e-mail, social media, marketing automation and performance marketing. International startup accelerator campaign generated 1,000+ B2B leads within 2 months.

Campaigning Bureau

Senior Campaign Manager

April 2018 - November 2018

Campaigning Bureau is Austria's first campaign consultancy office. It has the focus to mobilise people on a large scale, by using a unique "movement campaigning" approach. The work covers political, social, and societal campaigns, furthermore providing communication, organisation, and technology in addition to strategic advice. Developed and implemented online campaigns in the following fields: energy, heating and cooling systems, economy, architecture/building planning and baby furniture. Creation of content for web, email and social media through FB Ads, A/B Testing and web management. Optimization and analysis of ongoing campaigns. Budget responsibility, project management, creation of offers & proposals, billing and business development. New facebook page gained 2k+ followers within 2 weeks from start through activation of partner marketing, A/B testing and ongoing content creation.

E-Finity Leads

Senor Account Manager

February 2016 - July 2017

E-finity Leads (now: Clark UK) is a rapidly growing direct marketing agency specialising in online acquisition for large financial services providers and intermediaries. We generate leads for over 1500 clients in 15 product lines across our multiple lead generation sites, through search, mobile search, display, email and social media. Managed B2B relations, the overall B2B marketing strategy and product sales cycle of one of UK’s top performance marketing agencies for consumer finance products. Being one of the first members of the team, I was in charge of growing clients accounts, supporting product launches and B2B Marketing. Due to rapid growth, the company received its first investment from Finanzen.de.

Managed E-finity’s client base. Completed competitor research and engaged with new business prospects. Published marketing copy resulting in an increase in new accounts. Assisted in the organisation of marketing collateral for events to increase brand reach. Represented the company at various expos across the country.

PADI

Client Service Consultant

July 2014 - January 2015

PADI® is the world’s largest ocean exploration and diver organization, operating in 186 countries and territories, with a global network of more than 6,600 dive centers and resorts and over 128,000 professional members worldwide. 1st point of contact for PADI's DACH market I Offline Marketing I Management of dive centers, professional divers & students I Client & Customer Support Market: DACH Coverage: B2B & B2C Industry: Travel & Leisure

ORF

Broadcast Intern

January 2013 - January 2013

Assisted production team in all areas to complete planning, filming and editing to a tight deadline for four episodes of Austria’s most watched magazine show.

Successfully pitched and launched a new event portal online by offering regular updated event copy for event locations all over Austria. Executed a content marketing strategy for event advertising, increasing long-term brand awareness.

Publication of science articles for the website Austria Innovativ using CMS tools. Attendance of press conferences and co-operation with journalists.