Iman Bayatra

Customer success isn’t just about retention—it’s about creating champions. With a proven track record in building customer success strategies, I help companies turn users into loyal advocates by focusing on delivering continuous value. Whether it’s streamlining onboarding, reducing churn, or designing touchpoints that maximize engagement, I’ll guide you in building meaningful relationships that drive long-term growth and satisfaction.

Bringing a product to market is more than just executing a launch. With extensive experience in go-to-market strategy, I help companies not only define their target audiences but also successfully expand into untapped markets. My focus is on crafting strategies that resonate, guiding you through the process of scaling your product, attracting new customers, and driving sustainable growth.

Throughout my career, I've developed scalable strategies to optimize customer acquisition, maximize ROI and accelerate growth. My experience spans a wide range of growth tactics, including funnel optimization, A/B testing, and performance analysis. I work closely with product and sales teams to ensure alignment on growth goals, and I'm passionate about discovering the most effective channels to reach and engage customers.

Product launches are a strategic journey that begins long before the launch date. It starts with ensuring the product meets market needs and establishing strong product-market fit. I guide teams in crafting compelling positioning and messaging, as well as defining an effective GTM strategy. With a solid plan in place, we execute the launch to drive immediate engagement. Post-launch, I help teams monitor performance, refine strategies, and scale the product for sustained growth.

I've been working in product marketing for over 7 years, launching tens of products, executing hundreds of GTM strategies, and testing thousands of messages. My expertise spans both inbound and outbound product marketing, from influencing product roadmaps and ensuring product-market fit to enabling sales teams and driving demand generation while enhancing the customer journey.

I'm very passionate about user research, and it plays a key role in shaping my product marketing strategies. Throughout my career, including my time at Google, I’ve spearheaded multiple user research programs that directly informed product strategies and marketing initiatives. If you're interested in diving into user research but aren't sure where to begin, I can help you navigate the process.

Used Canva to design marketing and sales enablement materials, from launch one-pagers and pitch decks to campaign visuals and product overviews. Helped translate complex product narratives into clear, visually consistent assets that supported GTM alignment and brand storytelling.

Used Sales Navigator to refine ICPs, identify key decision-makers, and align GTM targeting with sales strategy. Leveraged advanced filters to map strategic accounts, track engagement signals, and support ABM campaigns with tailored messaging and outreach insights.

Used Loom to record product demos, feature walkthroughs, and internal enablement videos for sales and customer teams. Enabled faster onboarding, consistent messaging, and easier product knowledge transfer across distributed GTM teams.

Used Miro to map customer journeys, visualize GTM strategies, and align cross-functional teams during product launches. Designed frameworks for messaging, positioning, and campaign planning, turning complex ideas into clear, actionable visuals that drive execution.

Throughout my career, I've managed hundreds of Google AdWords and DoubleClick accounts. In my role at Google, I helped startups increase their revenues by millions, expanding their reach by adopting new targeting methods and identifying new customer segments while maintaining a high ROI.

Built and maintained a central GTM workspace in Notion to align marketing, product, and leadership teams. Designed structured templates for launch tracking, messaging frameworks, and content repositories, improving transparency and collaboration.

My extensive WordPress experience covers the full development lifecycle: from designing custom solutions to managing and optimizing sites. My expertise includes architecting multilingual enterprise sites and integrating complex transactional functionality. My approach is user-centric, focusing on enhanced customer journeys that result in both an excellent user experience and measurable high performance, achieved by strategically leveraging plugins, custom code, and design.