🧱 Pixel Builder since 2005
👋 Hey! I'm Hugo - a digital bricklayer (aka pixel builder) since 2005, creating my first website at 13. At 14, I started a podcast. By 15, I had taught myself web development (CMS, PHP & MySQL), web design (Photoshop & Illustrator) and server management (Linux). I've come a long way from taking screenshots of stacked images in a Word document to make what I considered designing. Over the last 15+ years, I worked as a digital performance analyst, conversion optimization specialist, marketing director in agencies and startups, and a growth hacker for a major Canadian corporation generating millions, and sold my AI SaaS business in 10 months. It's simple: I transform business chaos into simple and relaxing solutions. (Some clients even called me a 'Cyber God' for my ability to integrate technology creatively and efficiently.) My natural talent really lies in not just knowing "the tech" but in creatively using them together in efficient ways, and my curiosity led me to master: 🔍 Operations: Discover hidden inefficiencies and optimize processes for greater productivity. (Within 6 months, a client doubled their revenue from $25k/month to $50k/month.) 🤖 Automation: Save time by connecting tools and reducing human interaction. (A client went from working 65 hours per week to 19h/week.) 💡 AI: Integrate AI platforms to cut work hours and minimize errors. (A client reduced work time by 60% and delegated the rest to virtual assistants.) 💻 Web Development: Build lightweight solutions efficiently. (Check out my MVP agency: vanilladevs.com/done-for-you) 📊 Google Sheets: Leverage spreadsheets with custom functions. (A client managed his entire portfolio of crypto investments and returns.) 📈 Analytics: Gain insights to focus business efforts effectively. (A client got to know which sales channels to double down on and which funnel steps to improve.) 📢 Marketing: Utilize underground strategies to push boundaries. (A client generated 3x more results in 2 days, with 41% less spent than before.) ✉️ Cold Emailing: Scale outreach with robust email infrastructure. (A client’s infrastructure was sending up to 2M emails monthly.) 🔧 Tool Selection: Find perfect tools tailored to business needs. (Clients refer to me as their "Wikipedia of Tools" for always knowing the right solutions.) My motto: Anything that’s manually done, has a tool to replace it, a way to automate it or to make it more efficient. There is always a solution! If you're passionate about pushing boundaries and disrupting traditional approaches, let's connect!
I have helped several businesses to improve their UX and UI to decrease the friction in their product/market fit while tracking and improving their KPI metrics. When increasing conversion, for your website, landing page, funnels, signup flow, or else, the creation of hypotheses are based on heuristics, benchmarking & both quantitative and qualitative data. There is an endless number of experiments we can do to understand better your users, serve them better & increase your conversions.
Growth involves setting up a series of experiments based on hypotheses that are being A/B tested. Often companies do it without thinking about their audience. I can help you craft personalized experiences to promote your business, adapt your landing page for your buyer persona and see how to increase your users to customers conversion. I have worked with many businesses both in mentorship roles, to help them grow internally, and in full hands-on services.
I always let the data speak to answer marketing decisions. So, whether you're a B2B or a B2C business, I can help you solve your business challenges and goals through the right marketing and sales stacks. As a personalization marketing specialist my goal is to craft personalized experiences for your various audiences and implement analytics tracking to help you create an ecosystem where each paid advertising platform talks and shares data with each other.
Understanding Google Analytics is core to your start of the business and running it by default is good have a quick overview, but it becomes more powerful when you start to track events, goals, funnels and metrics.
Google Tag Manager the perfect tool to allow you to make modifications to scripts without bothering any developer. I can help you with the tool itself as well as Data Layer to push custom data to Google Analytics.
Hotjar is the perfect tool to have installed on your website to gather insights on your visitors. It will help you improve your UX and know how you can improve your conversions.
A good way to use it is to engage with prospects from a sales perspective, using automated bots to do most of the work. It's also used for customer success once a user is onboarded. I've configured and managed Intercom for chat messaging, inbound sales, and emails communications.
I managed and run email marketing campaigns, created custom HTML/CSS email templates as well as using their visual builder and used RSS feed to create automated emails.
Zapier is one of my best tool to have in your toolbox since it enables you to create integrated processes, connecting all your tools together. From automatically adding my new clients to my email list or sending a free gift to everyone that signs up Zapier can help you easily tie data and customer journeys together.
Business automation, Tools Integration, Solution Engineering, System & Process Design Architecture, Standardize Operating Procedure (SOP) Creation, etc.
At Enrich³, we're the only growth marketing agency specialized in personalization marketing. If you're not familiar with personalization, you might see it as only a nice to have marketing elements. The truth is, it's a domino effect that start with delivering personalized and contextual experiences, and ends with a higher conversion rate that directly impact your revenue.
Produce educational screencasts and content to share insights on digital product development, automation, and SaaS growth strategies.
Deliver innovative, tech-driven solutions for founders and creators, transforming chaos into clarity through automation, AI, and digital product development. Leading a portfolio of impactful SaaS, AI, automation, and productivity tools. Key Milestones: • 2021: Launch with a focus on building automation and productivity tools for small businesses and solopreneurs. • 2022: Expand into AI-driven products and data solutions, helping businesses stay competitive. • 2023 - Present: Lead advanced SaaS platforms and niche web tools, scaling products for international users. Portfolio: • Toolbox Space (www.toolboxspace.com): Suite of free online tools for web developers and solo makers, focused on efficiency and rapid prototyping. • LLM Overwatch (www.llmoverwatch.com): Real-time AI provider monitoring tool, tracking API uptime, latency, and performance for developers and businesses. • Vanilla Devs (www.vanilladevs.com): Agency delivering lightweight, efficient MVPs and custom app solutions. • SHEELD Financial Suite (www.sheeld.stream): Streamlined financial management tool for entrepreneurs, facilitating accounting, compliance, and actionable insights. • Media Contacts DB (www.mediacontactsdb.com): Comprehensive database of 1.2M+ media contacts in more than 7,000 sectors, facilitating PR campaigns. • CCHKR (www.cchkr.com): Stripe-based SaaS protecting businesses from toxic customers with behavioral scoring and risk analytics. • SumoWatch (www.sumowatch.com): Competitive intelligence platform for the AppSumo marketplace, providing actionable data to founders and marketers. • Cofy (www.cofy.stream): Productivity helper transforming the second screen into a distraction-free workspace with AI-generated ambient music. • Left Unread (www.leftunread.top): Chrome extension for filtering unread DMs, boosting digital communication efficiency. • Viral Hooks Clip (www.viralhooksclip.com): Library of 1,000+ viral video hooks and intro transitions for creators and marketers.
Lead the development and implementation of the organization’s AI and automation strategy for the group's global and regional teams, translating complex business needs into scalable AI-powered solutions, and digital workflows to drive operational efficiency and measurable business value across multi-domain business units. • Build and align cross-functional initiatives across executive leadership, product, engineering, data teams, and external partners to convert strategic objectives into clear technical requirements and scalable system designs. • Collaborate with multi-domain business stakeholders to analyze end-to-end workflows, transforming operational inefficiencies, complex data taxonomies, QA processes and key decision points into actionable AI use cases and AI automation pipelines. • Design and execute proofs of concept (PoCs) in live business environments, establishing user flows and data pipelines, ensuring a structured transition into scalable production solutions with clearly defined success metrics. • Implement performance metrics and tracking systems to monitor and ensure all AI initiatives and automation deployments deliver consistent, data-driven decision-making and tangible operational return on investment (ROI) across the organization. • Establish organizational best practices, operational playbooks, and responsible AI guidelines to address adoption barriers related to governance, processes, skills, culture, and risk compliance. • Manage risk, data governance, and compliance considerations across multiple business domains, including operations, product, marketing, sales, and finance within an Agile ecosystem. • Drive cross-functional alignment and stakeholder management across internal teams and external partners, maintaining full ownership of product roadmaps and technical delivery along with product delivery.
Lead the creation and management of the AI department, developing and implementing AI solutions, for Casino, Education, E-commerce, and Fintech sectors, to improve SEO, targeted marketing, media buying, customer outreach, content creation, and influencer campaigns to increase website traffic, customer engagement, conversions and sales. • Build and manage the AI team, handling hiring, planning, and project management to support company business goals. • Work with other teams to launch AI solutions to help the company grow through innovative technology. • Develop AI virtual influencers to increasing organic traffic and engagement through persona-driven content. • Deploy AI calling systems for database reactivation and lead generation to help re-engaging past users and improve sales processes. • Reduced ad video production time by over 50% for media buy campaigns by deploying AI tools in creative workflows, enabling rapid A/B testing and performance optimization. • Developing expanded service offerings to achieve a 10% reduction in reliance on affiliation revenue, shifting the business model toward proprietary AI-driven platforms and high-value services. • Ensure compliance with ethical standards and industry regulations, integrating human oversight and data privacy safeguards.
• Lead the integration of advanced AI, automation, and analytics into PR campaigns, resulting in first-page Google rankings and a sixfold increase in online visibility for clients. • Build innovative tools for automated article writing (leveraging real-time news trends) and translation (133 languages, 97% accuracy), expanding global reach and engagement. • Ensure competitiveness by exploring and integrating emerging technologies such as machine learning and natural language processing to help data-driven decision-making, resulting in targeted and impactful PR campaigns. • Manage cross-functional teams in the development and implementation of cutting-edge automation tools, streamlining workflows, and maximizing efficiency in PR operations.
• Drive technical strategy and build advanced AI-powered PR tools, supporting the publication of 866+ articles/month and generating 438+ backlinks, resulting in up to 206x more impressions and 33x organic traffic growth for clients. • Create a robust email infrastructure (2M emails/month, 67% open rates), optimized deliverability with monitoring and warm-up systems for 174+ domains, and automated compliance workflows. • Build and maintained a media contacts database (1.2M+ journalists) and led the continuous improvement of analytics, automation, and outreach systems to maximize SEO, brand visibility, and campaign results.
Sqriblr is the ultimate ChatGPT add-on for content creators helping you instantly generate articles complete with images directly within ChatGPT responses. Say goodbye to the hassle of manual image sourcing. Sqriblr does it all for you - "automagically"! Just a simple command, and voilà, your content is not only ready to read but ready to captivate with relevant, high-quality visuals. Sqriblr was born from the idea to streamline content creation, making it easier and faster for you to produce comprehensive posts, articles, or social media content with just a few clicks. It is perfect for entrepreneurs, marketers, bloggers, and anyone looking to slash their draft-to-publish time. Sqriblr is your go-to tool for creating SEO-optimized, engaging content that drives traffic and shares.
• Implemented AI initiatives at the core of the business to accelerate growth, enhance existing services, create new offerings for clients, and improve employee efficiency across teams. • Performed prompt engineering to better leverage AI capabilities, supporting day-to-day tasks for all teams and optimizing workflows. • Introduced innovative tools and new sales channels to elevate service efficiency and increase client results. • Created comprehensive dashboards for improved client tracking and reporting, enabling data-driven decision-making. • Optimized sales strategy by structuring processes, client contracts, and implementing a CRM, alongside tools integration for operational efficiency. • Automated financial workflows to simplify recurring payments and billing cycles, significantly improving cash flow. • Implemented new service delivery by developing online courses, reducing dependency on repetitive coaching, and delegating client communication and campaign management to virtual assistants (VAs). • Upgraded marketing efforts with the implementation of advanced automation tools for email and LinkedIn campaigns. Results (Business Efficiency and Growth) • Reduced weekly task hours from 65 to 19, saving 46 hours for high-value activities • Managed campaigns time reduced from 10 to 4 hours • Coaching time decreased from 25 to 5 hours, leveraging online courses for scalability • Messaging/Responding to clients entirely delegated to VAs, saving 10 hours weekly • Sales efforts halved from 20 to 10 hours, while increasing revenue • Doubled revenue from $25k/month to $50k/month within 6 months • Expanded the team from 2 to 6 full-time employees in the same period
Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving local economies
Clients' results: • Managed more than 100 campaigns totaling +¼ million, in 2 ½ years • Reduction of the cost per acquisition of more than 50% in a few weeks • Acquisition of 16,000 customers (downloads), with a conversion rate of almost 28%, in 2 weeks • Average acquisition rate of 38% • Increased in-market coverage by 24% in a few months • 60% increase in visits to the website
• Creating, monitoring, designing reports and strategic analysis of advertising, social and digital campaigns (AdWords) • Creating, monitoring and strategic analysis of websites performance • Performance analysis and tools integration to measure performance and dashboard creation • Improving processes, strategies and implementation of marketing plan Clients results (Adwords) • 8% click-through rate increase in 1 month • Bounce rate reduction of 11% in 1 month • Acquired 155 additional clicks with a budget of $ 22 / month • Increased market coverage by 24% in a few months • Achieve coverage of 79% or more depending on the target market • Generate more than twice the sales of what has been invested in advertising Clients results (SEO) • 60% increase in website visits • Increase the visibility of a website by 83%
• Develop web and marketing strategies and advertising campaigns • Conversion rate optimization (CRO) and search engines optimization (SEO) • Designing wireframes (UX / UI) for landing pages • Develop and find tools to improve performance and methods • Coordinate simultaneously the development and the implementation of several projects • Manage the design and development team • Establish objectives, plan daily tasks and supervising work progression • Find anomalies and prepare quality assurance (QA) reports (Cross-browser (IE8 and more), iOS & Android) • Analyze user experience and performance of websites Clients results (Adwords) • Acquisition of 129 calling leads in 1 month • Acquisition of 12,000 clicks with an average cost of $ 0.40
• Organization and facilitation of team meetings • Design action plans and project management of mobile web • Design sketches and visual models • Cutting and integration of HTML and CSS models • Use SharePoint 2010 (ASP.NET) • Compliance with web standards (W3C Standards and Accessibility) • Support compatibility between browsers
• Conduct analysis of products, concepts, projects, companies, competitors, websites, web and mobile applications, content, search engines, social media and blogs • Make recommendations related to my analysis • Develop strategies and web marketing and advertising campaigns • Optimize converting visitors (CRO) and search engines optimization (SEO) • Develop wireframes (UX / UI) for landing pages • Develop and find tools to improve performance and methods
• Assembly and repair of computer systems and hardware • Sales management of new, custom, and refurbished equipment • Implementation of IP telephony systems • Development and management of the new website
• Development of brand and concept • Marketing management and production logistics • Apparel graphic design
• High-volume call management for ticket inquiries and order processing • Front-counter sales and service for new and recurring patrons • Management of event-night ticket distribution and will-call logistics • Preparation and dispatch of physical ticket orders and customer mailings
• Management of web hosting servers, gaming and VoIP • Management of cash resources • Customer service & satisfaction • Analysis of strategic solutions
