Hassan El Tahan

Gathern

VP of Growth and Marketing

November 2022 - April 2026•gathern.co

- Responsible for building and leading the team responsible for maintaining the highest value customer lifecycle along with overseeing marketing strategies and efforts to strengthen Gathern positioning in the market. • Led and built a high-performing team to create and implement strategic marketing initiatives across various marketing functions, including performance marketing, events, social media marketing, product marketing, and partnerships. • Created and implemented the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets • Planned and implemented growth automation engines handling the customer journey based on behavior in the service. • Built the MARTECH stack version 1 and empowered the data points collection for better decision-making and automation to personalize all customer communication. • Improving top-line revenue by leveraging between internal business models • led application user interface analytics to manage customers' journeys and drops.

Capiter

Director of Growth and Fintech

September 2021 - September 2022

Along with the responsibility of building the strongest B2B marketing automation stack, I'm also responsible for building and managing a top-of-class team that is disrupting the fintech scene by designing, implementing, and executing a robust financial services (payment and lending digitization) strategy to empower unbanked Buyers and sellers on the ground. • Managing a team of 50+ engineers, products managers, and business owners who are responsible for building and executing the Fintech domain. • Planning and implementing the go-to-market strategy, business model, P&L, and market penetration • Manage the existing and establishing partnerships with banks and the central bank of Egypt • Managing product strategy and roadmap across the technology implementation • Building a top of class payments, B2B lending, supply chain financing, product, technology, risk, and compliance teams • Monetizing the transactions with scaling the sellers' acceptance and merchants' adoption • Leading payments transformation strategically, organizationally, and operationally • Defining new Payment and Loyalty strategies • Analyze data and drive metrics optimization for critical operational and performance metrics such as cost, loss rates, auth rates, FX, etc • Plan and execute marketing campaigns for product promotion

Capiter

Head of Growth and Marketplace

May 2021 - September 2021

I was responsible for finding and leading new business opportunities, ideation, product development, strategy, operations, and go-to-market execution. Outcome: built and lead two new verticals across the Growth and Data Science functions to execute new business models, operational models, and revenue streams expansion in Capiter. Business models: Successfully, planned and implemented the first B2B lending model in the region on the Ground. The main objective was to target unbanked merchants to solve their working capital financing issues and help them grow their businesses. Implementation included the Go To Market strategy, penetration and scalability strategy, monetization, and technology implementation. Operational models: In a very short time frame, I was able to build a hyper-growth marketplace team that was able to build a new operational model in Capiter which provide a newly added revenue stream along with building an asset-light model for our financial model. The marketplace was a huge project that shifted the company monetization and scalability strategy to be able to diversify the model risk and scale exponentially without the dependency on our on-balance working Capital. My task was focused mainly on building the P&L, strategy, execution, and product, and making sure of the technology compatibility. execution included acquisition, activation, management of sellers on the platform, managing, optimizing, and automating the on-ground network design along with sellers and SKUs profiling and segmentation.

Capiter

Head of Growth & Data

December 2019 - May 2021

Building and leading world-class Growth, Datascience & automation, Predictive Analytics, and Business intelligence teams with the focus of deriving the most optimized and efficient growth methodology using powerful engines that automate and control all company processes and journeys. In addition to the responsibility of managing and creating investors' data-packs, presentations, and relations. • Growth team: Building and managing the growth team responsible for creating the right funneling besides the company's efficient growth strategies. Team objectives involve market penetration, digital adoption, CRM, digital content, Supply and demand alignment, target setting, and UI analytics for better merchants conversion. • Business intelligence: Heading BI team responsible for implementing self-bi, data layers, reports, and dashboards enables company teams to have a data-driven approach in their decision-making. • Data science & automation: Building and managing an experienced team in developing operational and classical models for automation using Data science techniques. The main responsibility is to automate and optimize all the journeys inside Capiter, which defines the path to profitability and efficient growth by building the most sophisticated engines in the retail industry. Function overview: Owning the responsibility of deriving the digital customer traction on the application by using the information technology and data, which determines what is the following best action for the merchant by using highly engineered, sophisticated machine learning models that decide the next best action/ item/ purchase or brand for the merchant to purchase. We use behavioral and scoring data for each merchant, which helps us customize the whole application journey to satisfy the merchant's needs. We support the merchant to choose out of 10K active SKUs on the application which items to buy based on many attributes.

Pioneer of the Growth function at one of the fastest-growing companies in the region, SWVL, who built and managed a team of experienced Growth marketers, Content creators, Data Scientists, and Data analysts from scratch. The team, under my leadership, owned 100% of the AAARRR growth funnel. Our main objective is to acquire the right customers, engage them efficiently, and retain them to help the company reach its target of a one-billion-dollar valuation within four years! The growth team focuses on accelerating revenue and bookings growth from the demand generation perspective in all cities across Egypt, Pakistan, and Kenya. Using data-driven techniques, we were able to scale up user acquisition 12x in one year, along with a 56% savings in the cost of acquisition. We are managing efficient spending of more than +$2M dollar Monthly acquisition and engagement budget driving up to 40% month over month top-line growth globally. The growth team is responsible for end-to-end Product and Growth Marketing analytics support covering the entire product lifecycle, including all areas of A/B experimentation, design, analysis, and predictive modeling. • Planned and implemented growth automation engines that handle the customer journey based on historical behavior in the service using advanced segmentation models and prediction models • Improved Top line revenue by developing fixed and dynamic supply and demand pricing strategy • Led Swvl Application User Interface analytics to manage customers' journey and drops • Complex, cross-functional project management to implement the marketing stack internally and implement attribution tools like Adjust and AppsFlyer • Strategized and implemented in application flow dashboards to track and boost customers conversion • Implemented marketing automation tools and CRM like braze and MixPanel • Implemented customer behavioral analytics tools like Amplitude • Created a culture of data-driven growth experimentation and A/B testing

Hitchhiker

Performance Marketing Manager

January 2019 - June 2019

Leading product growth, managing all paid campaigns. • Managed Multi-channel integration • Identified growth opportunities. • Setup universal app campaigns and optimization. • Created Google and Facebook performance account • Build solid performance campaigns • Generated remarketing lists and planning remarketing activities to support the overall performance. • Outlined the strategy across all accounts and campaigns • Training the teams on the technicalities, tools, procedures, and bidding.

AUC Engineering and Science Services

Graduate Research Assistant

January 2016 - January 2017

• Physics department with specialization in Photonic engineering • Designed MMI Devices using Lumerical, and OptiFDTD softwares • Designed MMI Device to detect core surrounding change • Designed MMI Device to operate as an optical switch

The American University in Cairo

Fundraiser

March 2016 - March 2016

• Maintained high giving level of AUC Alumni • Updated AUC Alumni Database • Raised fund for venues in AUC

Google

Google Student Ambassador

September 2011 - August 2015•google.com

• Founded “Google club” in the American University in Cairo • Connected the campus and Google office in Cairo • Managed Google events on campus • Publicized Google tools and products • Acted as the main liaison between Google office and the University

Khalda Petroleum Company (Apache)

Network and Database Engineer

July 2012 - September 2012

• Understood data center structure and handling • Understood real-time data processes • Administered network and servers used by Oracle databases