Strategic Advisor | Chief Revenue Officer | Sales Director
I work in the consumer venture space, supporting and investing in early-stage businesses across pre-seed and seed. Generally, my time is split across four core areas: → Angel Investing & Support: I’ve built a growing portfolio of angel investments and support each business at varying levels, from strategic guidance to board advisory. → Growth Operator: I work hands-on with consumer businesses, particularly DTC brands, on CAC:LTV optimisation, customer acquisition, and broader growth strategy. → Sales Director: I support early-stage businesses in building and executing their commercial strategy, from identifying new channels and partnerships to developing pipelines and unlocking new revenue opportunities. → Fundraising: I actively support founders raising capital through syndicates, VCs and family offices.
With experience in building and scaling sales teams of over 100 folks, I've become a bit of a guru in designing incentives, commission structures, and fun competitions. I'm all about aligning these strategies with business goals while keeping things lively and engaging.
As a seasoned career guide, I've built and scaled teams from the ground up, nurturing talent and fostering growth every step of the way. From humble beginnings with just 10 employees, I've been instrumental in shaping organizations into thriving communities of 150 strong. Through my experience as part of the interview team, I've helped handpick top talent to fuel our journey towards success
For long-term growth and profitability, content marketing is unbeatable. If you create great content that's relevant to your offerings and share it with the right audience, the results can be amazing.
CRO is all about making your website do more for you. It’s the process of fine-tuning your site to turn more visitors into customers. By understanding what makes people click and making smart changes, we can boost your conversion rates. I’m here to help you get the most out of your website. Let’s work on improving your conversions together!
Growth marketing is all about finding fun and creative ways to scale your business. It's about experimenting with different strategies to see what works best for bringing in and keeping customers. By using data-driven insights and a bit of creativity, we can unlock your company's full potential.
As a seasoned expert in product launches, I specialize in bringing new products to market to expand your proposition, increase the value of your offering, and attract new customers while keeping existing ones engaged. With a knack for strategic planning and execution, I've helped numerous businesses achieve successful launches that drive growth and captivate audiences.
I specialize in building and scaling high-performing sales teams, focusing on solution-based conversion strategies. My expertise covers face-to-face, telephone, and online sales channels.
Notion is an all-in-one workspace software designed to help individuals and teams organize their tasks, projects, notes, and documents in one centralized location. It offers a flexible and customizable platform that adapts to various workflows and preferences, making it popular among individuals, startups, and larger organizations alike.
For the past decade, I've been knee-deep in the world of growing D2C ecommerce businesses. With a decade of experience under my belt, I've mastered the art of navigating the ever-evolving landscape of online retail. From crafting killer marketing strategies to optimizing user experiences, I've helped numerous brands skyrocket their online presence and drive sales through the roof. Let's chat about how I can help take your D2C ecommerce business to the next level!
I'm proud to have been part of the incredible journey of Butternut Box, from its humble beginnings in the seed round to its impressive Series E funding. As a key player in the company's growth, I've been instrumental in building and scaling operations, shaping strategies, and fostering a culture of innovation and excellence. Through dedication, perseverance, and a relentless drive for success, I've helped Butternut Box evolve into a household name in the pet food industry.
I've been on the wild ride of building and scaling an events sales team, and together, we've hit the incredible milestone of pulling off 1000 events in just one calendar year.
To supercharge growth and reel in those subscription sign-ups like nobody's business. With a keen eye for customer needs and a knack for crafting killer sales strategies, I've helped turn browsers into loyal subscribers, driving revenue and expanding our reach
Following my successes working as a Regional Manager, I was quickly promoted into the role of UK Sales Manager for the niche organic food producer and distributor, Abel & Cole; overseeing, training and developing sales teams across the country, from regional hubs in London, Brighton, Bristol and Exeter. During my time in this role, I developed strategic plans to achieve the goals of the business; leading on the execution of these plans and increasing sales by 50%, generating up to 2000 new customer subscriptions every month, and increasing the average value of first time orders from £15 to £22. As a senior leader within the business, I focused on engaging, motivating and inspiring my teams. I also partnered with other department leaders such as Marketing, IT, Finance, Customer Services and Retention, to ensure that we were all working together collaboratively and focused on achieving the company’s goals and objectives.
I joined the niche organic food producer and distributor in 2013, tasked with creating and establishing a canvasing team to grow the businesses customer base in the South West of England. Within 3 months, I had successfully recruited a great team of 25 sales executives in Bristol; training, developing and managing the team (some of whom had no previous sales experience) in the art of sales. By month 4, my team was the best performing in the company, consistently exceeding monthly targets by 50%, generating an average of 150 new customer subscriptions every week. In addition to creating the door-to-door canvasing team for the South West, I developed an events sales team, who consistently generated up to 300 new customer subscriptions at every event.
On graduating from the University of the West of England with a degree in Business Studies and Economics, I secured a sales role with Arkivum; a business offering large scale, long term, and cost effective digital data archiving solutions. As the Graduate Sales Executive I generated leads for the businesses C-Suite Executives and the VP of Sales & Marketing, targeting the Higher Education and Pharmaceutical sectors. By conducting thorough market research, and attending conferences, exhibitions, and networking events, I strategically identified new sales leads, contacting potential clients, setting up meetings, preparing presentations and pitching products. I established and maintained excellent relationships with clients, always keeping them informed with regard to new developments and products that they may be interested in. It was also a key part of my role to communicate sales progress to managers, forecasting and tracking metrics and producing reports. It was during my time in this role that I started to play a key role in the training and development of new sales staff; coaching and guiding them with regard to effective sales and negotiation techniques.
Starting my career in a sales, I joined npower as a Field Sales Advisor. I played a key role in increasing income and revenue for the business, using sales and negotiation techniques to encourage customers to switch their energy supplier. I used my expert product knowledge to guide customers through the process of switching suppliers from start to finish. Answering any questions or concerns that they had, and making sure that they had all of the information, facts, and figures, that they needed to make an informed decision. I worked to sales targets and KPI’s; providing management information reports on a weekly basis, using financial and statistical data to show what I had achieved. I was very successful in this role and became the youngest top sales agent in the region
