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Hans Bunes

Multifaceted business leader from start up to Fortune 50

Stockholm, Sweden (+01:00 UTC) English, Swedish, Norwegianfrom Bergen, Norway
Usually responds in 17 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.98
63 reviews / 77 sessions
Mon
19
Next availability

Bio

An international businessman of mystery! Since April 1997 I have worked for Fortune 50 companies down to myself across Product Marketing, Customer Support/Operations including Escalation Management, B2C eCommerce, B2B2C value sales, Management Consulting, eLearning, Account Based Marketing and in AdTech/MarTech. I have been manager and senior individual contributor. I have been a marketer, a B2B salesperson, software tester, sales leader, escalation manager, project steering chairman, CFO, COO, Management Consultant. You name it, I’ve done it. I carry with me the following experience and expertise: Big Corp: Know your numbers - understand the numbers that drive your business: from leading indicators to revenue/profit/cash. Management Consulting: "Always provide advice that is the best interest of your client, even if this is not in your own best interest in the short term". On my own: spend/invest wisely. Two start-ups that failed to take off because we forgot the basics: product/market fit, what problem we wanted to solve and frankly who cared. Built ABM programs for small and large tech clients. Created sales and marketing account insight dashboards. Enabled transformation of sales and marketing to drive demand only from Ideal Customer Profiles and Serviceable. Sounds interesting? My role is simple: help you reach your goals by learning from my mistakes and my accomplishments.

Expertise

  • Advice on funding

    I have done a couple of capital rounds. First time it was a FFF round (Friends, Fools and Family) to rescue the eLearning platform I was the reluctant CEO of. The second was a Management Buy-Out (MBO) of an AdTech firm. We ultimately failed, I will share why..

  • Product market fit

    I have been a part of two businesses that did not take off. Why? There was not a clear problem statement of what problem we wanted to solve, who cared, and what our value was to solve this. This is the basis of product/market fit and I am on a mission to ensure you don't repeat our mistakes.

  • Technology and tools

    Having spend six years at the cross-roads of AdTech, MarTech and Analytics I have solid experience how to build a powerful stack of data and tools for sales and marketing.

  • Venting frustration

    I am always available to listen to your concerns. My role is to listen and provide you small nudges of possible directions based upon my own experience.

Toolkit

  • Salesforce logo

    Salesforce

    Lead user and set up sales process for Vendemore, embedding into SFDC. Also created most reports for us to use in management. Haven't worked in SFDC for a year now :)

Industries

  • Consulting

    Creating optimized B2B Sales and Marketing processes by identifying who the right target customer is. We work from seed-level to Fortune 500 companies.

  • Information and Communications Technology (ICT)

    I have been working with IT hardware, software and services for over 25 years. I have done product, support, operations, sales and marketing from seed-level to Fortune 500.

  • Information and Communications Technology (ICT)

    I have been working with IT hardware, software and services for over 25 years. I have done product, support, operations, sales and marketing from seed-level to Fortune 500.

Experience

  • Bunes & Ferenczi

    Co-founder

    WHY: We believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity. HOW: We co-create and curate the transformation of our clients’ customer acquisition playbook by using data, insights, and analytics in their GTM. We always start with the basics: the customer value creation. WHAT: As a result, our clients have transformed to a laser-focused and highly effective organization because they are driven by customer value creation and they use data, insights and analytics to prioritize and make GTM investment decisions. WHO: We are B2B Tech professionals curating and transforming the customer acquisition playbook of B2B Tech Everything-as-a-Service (XaaS) companies starting with customer value creation, then integrating data, insights and analytics in the GTM.

  • GG Consulting AB

    Business Owner

    I set up my own consulting business in Sweden once I moved back in the summer of 2014. This is where I am employeed.

    B2BOther

  • AccountInsight (the B2B DSP)

    Global Account Director

    FRACTIONAL ROLE UNDER BUNES & FERENCZI UMBRELLA (20%) Supporting founder in developing offer for Fortune 500 companies, and bringing in first clients utilizing this offer. First POCs for Fortune 500 company deployed in 2025. Will support the development of a handful Fortune 500 companies.

  • AxonJay.ai

    Global Account Director

    FRACTIONAL ROLE UNDER BUNES & FERENCZI UMBRELLA (20%) Supporting business in developing AxonJay's AI/ML capabilities for B2B Sales and Marketing. Bringing in first clients utilizing this capability. First three POCs for Fortune 500 company deployed in 2024-25. Focused on bringing in first 10 POCs from enterprise and Fortune 500 B2B Tech and Services companies.

  • Vendemore

    Global Account Director and Senior Advisor
    •vendemore.com

    I came to Vendemore just to have something to do in Feb 2014. Mainly doing small stuff, but within a year I was the leading sales, sitting on the management team and doing most of the budget planning and reporting. In 2017 we decided to try a Management Buy Out, but this didn't work. When I became a father in April 2018 I stepped back to run only my accounts.

    Digital AgenciesSaaSB2B

  • Bisnode

    B2B Sales and Marketing GTM Advisor

    Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

  • GG Consulting GmbH

    Business Owner

    In 2010 I set up my own business in Zurich. I was naively excited by the opportunity to be a part of something that was supposed to conquer the world. We thought we were going to make tons of money without any real product/market fit.

  • GlobalGrowth Consulting & Investment LLC

    Founder, Majority Partner, and Chairman

    Vision: Grow local small businesses to International medium-sized businesses We are: Senior practicioners with experience from both small businesses to Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting. Proven track record of developing international businesses Our approach: Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

  • Libendo Education

    Sales, Managing Director and Board Member

    Puh! Where do I start? So I was asked by the founder to join as Global Sales Director. I knew very little about sales to be honest and I did this from my own entity in Switzerland. Within eighteen months, the founder was asked to leave by the lead investor due to disagreement and I needed to clean up. First I opened subsidiaries in Norway and UK before I had to close them less then two years later. I had to bankrupt a Swedish subsidiary, recapitalize and open new entity. Cleaned everything and then handed over to the next team.

  • SP Consulting AB

    Change Management Consultant
    •spconsulting.se/

    I spent eighteen months traveling around the world to help deploy a massive change management program for a global telco provider. The aim was to enable the organization to face the onslaught of the Chinese competitors through a methodic focus on their value creation and differentation.

    Other

  • Hewlett Packard Company (HP)

    Misc roles at HP
    •hp.com

    I spent the first 12 years of my career at the then Hewlett Packard Company (HP). I worked in the US, Germany and Sweden both as Individual Contributor and Manager. I had the following roles: Software Tester for HP ScanJet (Colorado) Global Escalation Manager for HP ScanJet (Colorado) Global Associate Product Manager for HP Capshare (Colorado) EMEA Product Manager for HP ScanJet (Germany) Nordic Consumer Support Manager Nordics (Sweden) EMEA Business Line Manager Warranty Services (Sweden) EMEA Online/EPP Manager (Sweden)

    E-CommerceB2BB2C

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