Factorial
Founding Marketing Lead - Factorial IT
Simplifying IT ops by uniting HR, devices, access, and security.
Guillem Moreso
Growth & GTM | SaaS B2B | AI & Automation
Madrid, Spain (+01:00 UTC) Spanish, Catalan, English, Frenchfrom Barcelona, Spain
Usually responds in 9 hours
$60 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
10 reviews / 16 sessions
Mon
12
Next availability
Bio
👋 Hi, I’m Guillem — Founding Marketing Lead at Factorial IT, where we’re building HR-native IT management for modern companies. I have 8+ years scaling B2B SaaS companies from early stage to €1M+ MRR, building GTM engines across paid, organic, and RevOps. Previously, I was Head of Marketing at Quipu (scaled to €5M ARR, acquired by Sellsy) and Growth Manager at StackAI (YC23), a Y Combinator startup in San Francisco focused on enterprise AI agents. 🎯 Proven track record: I’ve launched GTM engines from scratch, aligned sales & marketing to drive predictable pipeline, and managed both high-level strategy and hands-on execution. From designing multi-channel demand gen campaigns to setting up tracking, CRM workflows, and lead scoring systems, I know what it takes to hit growth targets. I’ve scaled budgets across Google, LinkedIn, and Meta, while balancing with organic growth through SEO and content. Beyond channels, I’m passionate about RevOps, marketing automation, and how AI is reshaping acquisition, GTM, and sales enablement. 🤝 What you’ll get if we work together: Not just campaign advice, but practical guidance on how to connect marketing with sales, improve funnel efficiency, and build repeatable playbooks. Whether you’re launching your first paid channel, tightening CRM processes, or experimenting with AI-driven campaigns, I can help you avoid common pitfalls and accelerate results. ⚡ My current expertise includes: 🔸 Paid acquisition (Google, LinkedIn, Meta, PMax, remarketing) 🔸 SEO & content engines (from strategy to execution) – currently deepening skills in GEO/AEO 🔸 CRM, lead scoring, automation workflows (Hubspot, Pipedrive...) 🔸 RevOps & marketing ops alignment with sales 🔸 AI in marketing: use cases for acquisition, GTM, and automation 🛠 Software I work with: 🔸 n8n, Zapier, Make, Clay 🔸 HubSpot, Pipedrive 🔸 Google Ads, LinkedIn Campaign Manager, Meta Ads 🔸 GA4, Looker Studio 🔸 Framer, Figma, Webflow, WordPress 🔸 SEMrush, Ahrefs 📨 Keen to get mentoring from me? Just click the “message me” button and let’s chat!
Expertise
Building a team
If you’re a founder hiring your first marketer or building your GTM team, I’ve been in your shoes. I’ve built marketing and sales teams from scratch, set clear growth targets, and created processes that scale beyond the founder. I can help you define priorities, avoid early mistakes, and design a roadmap so your team focuses on what really drives pipeline — not just vanity metrics.
Content marketing
Scaled a SaaS blog in the accounting & invoicing space to 1M+ monthly visits. Experienced in SEO, content ops, and using gated content to fuel enterprise demand gen and accelerate sales cycles.
Demand generation
In enterprise sales, demand gen isn’t just about leads — it’s about creating the right touchpoints to move accounts through long cycles. I’ve built programs that combine gated content, nurturing, and multi-channel campaigns to fuel qualified pipeline. I can help you design demand gen strategies that educate, build trust, and give sales teams the resources they need to close complex deals.
Go to market strategy
I have experience launching B2B SaaS products from scratch, defining positioning, messaging, and GTM plans that resonate with the ICP. Skilled at bridging sales and marketing, I’ve built campaigns that drive traction and scalable growth while ensuring sales teams have the tools, workflows, and alignment needed to turn strategy into results.
Growth marketing
I’ve applied growth marketing to scale B2B SaaS from 0 to €1M+ MRR, running experiments across paid, SEO, content, and sales workflows. My focus: testing, iterating, and building repeatable growth engines.
Marketing automation
If you’re spending too much time on repetitive marketing or sales tasks, I can help. I built the native Zapier & Make integrations at Quipu and now use n8n and AI agents to streamline workflows. From automating lead routing and CRM updates to building custom GTM processes, I’ll show you how to save hours each week, reduce human error, and make automation a real growth driver for your team.
Product marketing
Launched SaaS products from scratch, defining ICP, messaging, and positioning. I can help you craft value props, enable sales, and build GTM assets that resonate and drive adoption.
Revops
I help align sales, marketing & CS with RevOps. From HubSpot workflows to lead scoring & dashboards, I’ll show you how to streamline processes and measure growth with one shared pipeline.
SEO
Scaled SaaS SEO to 1M+ monthly visits. Now focused on the next frontier: AEO/GEO, and how to position brands in LLMs to capture visibility beyond traditional search.
Toolkit
Webflow
Created and managed Quipu’s website in Webflow, from initial setup to ongoing updates. Oversaw design changes, SEO optimization, content management, and site improvements.
Google Tag Manager
Skilled in Google Tag Manager, setting up GA4 and paid media tracking, implementing conversion tags, managing cookies/consent, and ensuring accurate event data.
HubSpot
Experienced in HubSpot Marketing & Sales Hub. Supported migration from Pipedrive to HubSpot, setting up workflows, lead scoring, dashboards, and sales processes.
Looker
Experienced with Looker Studio (ex-Google Data Studio), building acquisition reports and dashboards by connecting multiple data sources for clear growth insights.
n8n
Hands-on with n8n, creating custom workflows to automate marketing & sales processes. Currently exploring how to integrate AI agents to boost efficiency and scale ops.
Industries
Enterprise Software
Experience in enterprise SaaS, working on GTM, demand gen, and automation. Familiar with long sales cycles, compliance needs, and building playbooks for scaling teams.
SaaS
8+ years in SaaS, from startup to scale-up. Experience launching products, building GTM teams, and driving growth engines that took companies past €1M+ MRR.
Experience
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As CMO at Quipu, I led the company’s growth during a key stage of its evolution, building a high-performing acquisition team and helping position the brand as a leader in business administration software for SMBs in Spain. Highlights: • Scaled Quipu’s blog into a leading industry resource, attracting nearly 1 million organic monthly visits. • Created a new revenue stream by designing and launching native integrations with Zapier and Make, allowing customers to automate invoice-related workflows by connecting Quipu with over 5,000 external apps. • Led a video-based product marketing initiative in collaboration with the Product team, increasing user activation, adoption, and self-serve conversions.
SaaS
Sellsy
Head of Acquisition Spain | QuipuSince Quipu’s acquisition by Sellsy, I lead efforts to scale customer acquisition, localize product offerings for the Spanish market, and align strategy across teams. • Lead a team of 7 full-time team members across Demand Generation and Inbound Sales, overseeing both strategy and execution. • Implement a dual acquisition strategy: – Account-Based Marketing (ABM) to drive the bookkeeper acquisition channel – Self-serve marketing to scale inbound growth for SMBs and freelancers • Own the go-to-market strategy for acquired solutions in the Spanish market, with a strong focus on product marketing, positioning, and pricing strategy, working closely with Product, Tech, and Sales teams. • Consistently exceeded acquisition targets, with organic channels (SEO, social media, affiliate marketing) far outperforming paid campaigns as the main growth drivers.
Joined with the mission to build a marketing team from scratch and find scalable growth strategies. Took ownership of core initiatives across the full customer journey—acquisition, activation, retention, and reactivation—laying the foundation for a predictable and sustainable growth engine.
SaaS
Agencia Imagina
Digital ConsultantManaged end-to-end digital projects for multinational clients. • Performance Marketing: Ran Google Ads and Meta Ads campaigns to drive sales for e-commerce and marketplace clients. • SEO & CRO: Led SEO web migrations and website optimization to improve visibility and conversions. • CRM & Marketing Automation: Set up CRM systems and built automation workflows to streamline data tracking and customer engagement. • Client Acquisition: Supported agency leadership in pitches and proposals to win new digital projects. • Campaign Execution: Coordinated multi-channel marketing efforts, including email, paid media, SEO, and analytics.
FlixBus
SEO Analyst & Online MarketingMoved to Germany: - Learnt from a great International Team of SEO's. - Experienced (or suffered) my first CMS Migration. - First steps into HTML, CSS & JS. - Discovered a whole new world of Marketing Tools & Softwares. FlixBus is a mobility provider that has been changing the way millions of people travel in Europe since 2015. As a combination of tech-startup, e-commerce-platform and transportation company, FlixBus established the Europe's largest intercity bus network.
Feners
Digital Marketing and Web AnalyticsFirst time: - Working Hand in Hand with an Entrepreneur. - Managing Paid Campaigns (Business Manager & Google Ads). - Configuring Marketing Tracking Codes (Google Tag Manager...). - Measuring PR & Influencer Marketing Campaigns.
Accenture España
Business Analyst- Customer Strategy definition and experience design. - Marketing channels integration (Digital, Social Media, CRM, Retail). - Definition and launch of customer acquisition and loyalty programs. - Customer strategic segmentation based on scoring and clustering techniques.