CMO | B2B SaaS Marketing | Marketing Strategy | Game Changer
Strategic marketer thriving on unlocking business potential through innovation, creativity, and data. Inspiring leader with strong people focuses and a track record of driving double-digit brand revenue growth worldwide 🚀🚀🚀. Sound business acumen, having held global & regional roles in marketing, sales, innovation, technology, and business analytics over the past 15 years. After chatting with me, the founders, and marketers will get a better understanding of strategies and tactics to put in place according to its business model and get immediate actionable results. 😊 Ready to work? Let's connect over a call via Google Meet.
I've built top-performance teams from scratch to cover a wide range of disciplines, such as digital marketing, performance advertising, content, PR & Media, Social, design, and sales enablement across different geographies worldwide.
I've specialized in different kinds of B2B models, from SaaS platforms to multilateral platforms in different markets. Happy to brainstorm and share with you about your next business move.
I've specialized in creating B2B seamless experience that increases conversion, engagement and user loves. Everything from marketing automation (lead scoring, nurturing, webinars & events, content, attribution or reporting)
PR challenge is key to creating brand awareness. I've rolled out several PR campaigns across different media outlets at a limited cost to reach the major recognition of the brand.
I've helped sales teams to build B2B sales methodology, based on SPIN selling, to become scalable and predictable using the latest technologies and a strong marketing and sales alignment.
I understand technology as a performance game changer. In my career, I have used and I have acquired lots of technologies from webinar platforms, to Marketing Automation tools in B2B and B2C, survey platforms,
A platform you need to consider to connect with your buyer persona. I've used different kind of marketing strategies either brand awareness or conversion by using a different kind of tactics either in SEM in display.
Reaching out to the right media is hard, and it takes time. I have used CISION as the catalism of the communication strategy to reach the right media outlets, and journalists and get a curated clipping about our publications.
I've joined Linkedin in 2009 and since then it has been my favorite tool to connect with peers, generated business and get trained about the latest technologies, trends, and soft skills. So do not hesitate to reach to me if you need advice about Sales navigator, or Linkedin Ads
Marketing Automation is key to increasing performance, analyzing the business, becoming scalable, and measuring the ROI of your marketing. Marketo is my favorite MAP, even if is hard to use.
I've used salesforce as a key tool to align marketing and sales, by using campaigns, automated sales processes, and real-time cross-information between salesforce and the MAP.
Either if you want to improve your SEO or SEM strategy, realize the investment in advertising of your competitors, or how is growing the traffic to your website, SEMrush is the go-to SEO tool for SEO optimization perfect to success.
Scaling up different companies in the SaaS technology globally, leading multiple teams, working on revenue planning, digital marketing, discounts, and growing subscription business
Scaling up one of the top global Adtech firms on digital marketing to grow the business using a different kind of marketing channels, and strategies across many countries in retail.
Member of the executive leadership team, contributing to company-wide strategy, growth planning, and operational scaling. Oversaw marketing, sales enablement, and market positioning while collaborating with sales and product to align GTM with revenue goals.
As the Head of Marketing at Zinklar, I drove transformative strategies to elevate demand generation, positioning, brand awareness and foster sustainable growth across diverse markets in America and Europe. Executive team member at a global Market Research SaaS platform (ARR €5.5M), reporting to the CEO and contributing to corporate strategy, market expansion, and product roadmap decisions. - Increased new business revenue by +110%, improving conversion rates and ticket size. - Influenced €3.62M in revenue across 4 regions (EMEA, US, LATAM). - Elevated brand awareness equivalent to €1.77M in ad spend (+12% SOV). - Managed a cross-functional team of 8 across product marketing, demand generation, and PR.
Tiendeo is the world leader in drive-to-store technology, which attracts consumers to retail outlets. As B2B and B2C Head of Marketing and Communications, I have defined the Marketing strategy worldwide (Spain, France, South Africa, Portugal, Italia, Mexico, Brazil, Chile and Colombia, among other geos) positioning Tiendeo as world leader in drive-to-store. Core role in company growth leading to a €35M acquisition by ShopFully. Directed global marketing strategy across 10 countries while collaborating on M&A readiness, operational cost reduction, and market positioning. - Generated €1.5M in new business (500% ROI). - Increased global SOV by 20% while cutting comms costs by 40%. - Reduced sales/marketing operational time by 30% through process automation.
Vincle is the leader of Salesforce Automation, (CRM SaaS for mobile sales forces) in Spain. With clients such as Unilever, P&G, Puig, Damm, San Miguel, Ferrero, Hartmann, and Beiersdorf, among others. Executive leadership role with full responsibility for brand, demand generation, and sales enablement. - Expanded annual sales opportunities by 400%. - Reduced marketing costs by 25% while increasing performance by 200%. - Repositioned the brand as a leading SaaS in Sales Force Automation.
Trace Software International is one of the leading companies in the development and commercialization of SaaS CAD/CAE solutions in the field of electrical engineering, automation, and photovoltaics. As a global chief commercial officer, I have developed global sales strategies and coordinated multidisciplinary teams around the world (sales, pre-sales, customer success, marketing) to help our customers to take advantage of the last cutting-edge technology to improve their engineering.
Trace Software International is one of the leading companies in the development and commercialization of SaaS CAD/CAE solutions in the field of electrical engineering, automation, and photovoltaics. As Business Development Manager I have helped companies around the world to improve their engineering with the SaaS solutions of Trace Software International. Improving the quality of the projects, the performance of the engineering process, and the time-to-market.
Trace Software International is one of the leading companies in the development and commercialization of SaaS CAD/CAE solutions in the field of electrical engineering, automation, and photovoltaics. As Chief Marketing Officer, I have defined the marketing strategy from its planning, development, and execution in different markets and geographies including pricing strategies and product portfolio (a freemium version was released during this time in order to get major traction), I have also managed the Valuable Added Reseller (VAR) channel partner worldwide.
Leading distributor of micro motors, and automation solutions for the Iberian market in industries such as aeronautics, industrial machinery, consumer goods, or electromedicine. As head of the B2B inside sales team, my responsibilities have been focused on including improvements in the commercial area to increase sales performance and revenue. I have also applied new online advertising strategies (SEM/Google Ads) in order to create traction, and demand and I have managed the product catalog for telemarketing sales.
Schneider Electric is the world's specialist in energy management. As Product Marketing Manager of the low voltage terminal devices team, I have led the launch of new products and efficient energy solutions among distributors and final customers, based on the study of market needs with the aim of offering solutions that provide greater energy savings, are more efficient and have less impact on the environment.
Spark Iberica
