All mentors

Giulia Cian Seren

Hybrid Marketing & IT | Fractional CMO

Bali, Indonesia (+08:00 UTC) Italian, English, Frenchfrom Modena, Italy
Usually responds in 23 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
15 reviews / 20 sessions
Wed
14
Next availability

This was one of the most helpful sessions I have had on Growthmentor. Giulia is a fast thinker, so don't hesitate to talk fast and to the point, you'll get the most value out of one session. Definitely recommended for any growth-related questions!

Luka Karsten Breitig

Giulia was wonderful to connect with! We discussed b2c best practices and the strategic and tactical differences with b2b, I enjoyed our conversation and learnt a lot. She is very knowledgeable, and friendly. I definitely recommend her!

Jahnavi Ray

Excellent session. Very energetic and informative on the things that I should incorporate in my business going forward.

Eric Chapman

Bio

My passion is to help organisations be more resilient and independent through technology and marketing-related systems. Since 2013, I’ve been a self employed digital marketing and tech consultant. It all started in 2011 when I was studying Diplomacy and volunteering in AIESEC Trieste. Nothing enrages me more than seeing good causes having near-zero traction because of bad marketing. That’s when I rolled up my sleeves and made my first WordPress website. Thanks to a C++ module I took in high school, I’m no stranger to coding. Once I graduated in 2013, I decided I didn’t want to follow the traditional corporate career path (BORING!) and instead decided to put my analytical brain and nerdy hands at the service of worthy causes and passionate entrepreneurs. This journey took me from Italy to living in Malta, Estonia, Malaysia, Singapore, Indonesia and connecting with businesses in 20+ more countries, across 10+ industries. Today, I get to use my broad experience and deep expertise to translate complex systems and problems into straightforward solutions. I also love to combine this with my passion for food by working with restaurant groups and lots of food producers/suppliers.

Expertise

  • Content marketing

    Content is a great way to increase your traffic, number of leads, sales conversion and returning customer rate. It was one of the first topics I started learning back in 2010 so I'm always happy to nerd out on content.

  • Conversion rate optimisation

    Why focus so much energy on brand awareness when you could just double your current conversion rate and make more with the same traffic? This is why I love conversion rate optimisation a lot more than PR campaigns - any day.

  • Marketing automation

    Computers don't sweat so let's take them work harder for us! Marketing automation can help companies of any size save time, segment their audience better and overall see better ROI for their efforts.

  • PPC strategies

    Google Search Ads is one of my favourite new customer acquisition channels lately. I've used it since 2015 with excellent results, even with small $5/day budgets.

  • Productized services

    It's always fun to brainstorm modern ways to serve customers in traditional (or even less traditional) industries. This is something I help entrepreneurs with on a weekly basis so if you're a knowledge worker looking for ideas, let's talk!

  • Remote work

    I've been working from my living room since 2013 and I've worked from hundreds of different living rooms. As an introvert, this really helps me live my *best life* and I love sharing my tips and experience in this regard.

  • SEO

    Local SEO & on page SEO are my cup of tea. Favourite WP plugin: Rank Math. Started my experience in 2010 and kept learning since. Only white hat, pragmatic advice from me.

  • Social media

    I stopped providing social media as a service in 2017 but I'm still actively advising businesses on the strategy side of social media. My favourite right now? YouTube.

  • Technology and tools

    I learned to type at 3 years old and my Googling skills are superb. I'm all for no-code or low-code solutions that make entrepreneurs more independent from agencies and expensive developers - I've actually provided IT advisory services a few times.

Toolkit

  • ActiveCampaign logo

    ActiveCampaign

    I've used ActiveCampaign extensively for both B2C and B2B companies. It's also my favourite email marketing tool and what I use for my own. Perfect for small sized lists up to 50,000 contacts.

  • Insightly logo

    Insightly

    The perfect CRM for small organisations. I've used this in startups and ngo and it's always a great basic tool if you're making the switch from spreadsheets.

  • WordPress logo

    WordPress

    I created my first website on my way to starting a business. The business didn't make it past the summer, but gladly I kept tinkering around with Wordpress. I probably built over 50 websites over the years.

Industries

  • Marketing Automation

    I love automating customer journeys and using the tools of technology to make marketing more targeted, effective and automated. I have worked with marketing automation tools since 2015.

Experience

  • Giulia Cian Seren

    Growth Consultant

    While working for very digital and tech-oriented companies I advised organisations in completely different fields to fuel my curiosity and keep my skills digital marketing and ecommerce skills trained. The problem most organisations face is that they're expert at their craft and they have big ideas for growth, but they often lack the structure and knowledge to make it happen. That's what I help people with: making great products known and big ideas real. Here are some of the projects I've worked on: A.Muse Projects - Singapore - Specialty Tea Growth of B2B and B2C sales through digital channels and Ecommerce Management: SEO, SEM, Website Optimisation, Email Marketing, Content Strategy and - my latest experiment - using Facebook Messenger to drive engagement and sales. Liter of Light - Italy - NGO Setting up a CRM to manage projects and fundraising, migrating to Google Apps and making the most of the offers provided by Google. FlyTheGap - Chile and UK - Social Business Digital marketing and sales strategy.

  • Girls Who Web

    Founder

    I'm passionate about helping self-described "dinosaur" entrepreneurs make technology work for them. With my all-female team, we provide: - Website Development - Website Design - Ongoing IT Support - MVP Development - Mobile App Development - Shopify App Development - Website and IT training

  • My own

    Founder
    •giuliacianseren.com

    After a summer of travel after graduation, I booked a one way ticket to Malta and incorporated my company.

  • Lucy | #unstoppablewomen

    Chief Marketing Officer

    I'm the fractional (aka part-time) CMO of Lucy. Which is ironic because usually I'd say "I don't work with banks" to explain what I do. Lucy is a digital banking app for women, designed by women: a rarity in the fintech industry. Click on the link below to read the full story: it's pretty amazing.

  • A.muse Projects Pte Ltd

    Digital Marketing Manager

    A.Muse Projects is a deliciously artisanal tea company and blending house. Based in Singapore and founded in 2014, A.Muse Projects has been at the cutting edge of the tea industry by pioneering alcohol- and wine- inspired blends as well as the Teapods: Nespresso compatibles tea capsules. Say hi at [email protected] for any tea-related mail!

  • FoodRazor

    Product Ambassador

    After being a client of Foodrazor for over two years, I joined the team to spread the word about how much Foodrazor saves money, time and hassle to restaurant owners. Discover more at http://foodrazor.com or check out the presentation below to see what Foodrazor can do for you as a restaurant, cafè or club owner. If you're interested in a trial, email me at [email protected]

  • Covetella

    CRM & Digital Advertising

    Covetella is Singapore's premier dress rental destination. I created a funnel to improve revenue, and scaled ads on Facebook that delivered a 900% ROAS. Through email marketing automation, returning customer rates were increased significantly.

  • Jobbatical.com

    International Account Manager

    Jobbatical is a platform to connect experienced digital professionals with companies in the up-and-coming tech hubs of the world. During my 18 months at Jobbatical I've worked with a team to achieve sales goals and spread the word about Jobbatical. I have worked from the HQ in Tallinn, Estonia; remotely from Kuala Lumpur, Malaysia and lastly, Singapore. I represented the company at Slush Asia (Tokyo, March 2016) where I delivered a talk about "Journeys over jobs: work and hiring in the 21st century".

  • Kiwi Local

    Head of Sales & Product

    Kiwi Local (www.kiwib2b.com) created Juventus Together, the app that connects all the Bianconeri fans in the world. Kiwi Local creates white label proximity networking apps for interest communities. Fans, Alumni, Volunteers: we create an app to keep in touch and ease interaction. Key achievements: - Market launch of B2B product, €150.000 in sales in the first 12 months; - Landing multinationals and universities as customers; - Creating an effective digital marketing strategy. Speaker at: - SMAU - Ca' Foscari University

  • AIESEC Serbia

    National Trainers Team

    See below the part where I have made friends from any country thanks to AIESEC. What's more, Serbian people are amazing - and to join my love for their culture, language, food and people with my aspiring trainer's side I joined the National Trainers Team. It was fun! With the trainers team, we created sessions for national and local conferences in Serbia to large and smaller groups. We even organised a conference to become trainers to pass our knowledge along. We also did webinars. My favourite part? Graphic facilitation. I'm not a creative type, I'm horrible at drawing but somehow I learned how to design beautiful (okay.... decent) flipcharts.

  • The HUB Trieste

    Community Manager

    Main activities: - Social media marketing strategy and daily execution - Working as event host

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