SaaScale
Marketing & Growth
I help B2B SaaS build a sustainable growth engine, identify bottlenecks and unlock new opportunities.
Geoffrey Bressan
VP marketing | Growth advisor | B2B SaaS enthusiast
Brussels, Belgium (+01:00 UTC) French, English, Italianfrom Brussels, Belgium
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
14 reviews / 16 sessions
Tue
13
Next availability
Bio
Hey there 👋, I have 10+ years of experience as a marketing leader for B2B scale-ups like Odoo, Proxyclick, LIZY and Witco. I'm passionate about helping SaaS companies identify bottlenecks, unlock new opportunities, & build a sustainable growth engine. I love to talk about: ✅ Go-to-Market strategy ✅ Building your marketing foundations ✅ Building and leading a marketing team ✅ Setting up an outbound strategy by leveraging intent signals ✅ Identifying your growth levers ✅ Empowering your team with the right structure, frameworks, and processes ✅ Implementing the right OKRs that are aligned with your company and department objectives ✅ Turning your website into your most important marketing asset
Expertise
Building a team
I have built and led multiple marketing teams (Proxyclick, LIZY, Witco). These experiences involved challenges, from establishing the foundations of an early-stage SaaS marketing organization to the recruitment, empowerment, and mentorship of marketing professionals.
Conversion rate optimisation
I think the website is by far the most important marketing asset. A lot of my past experiences included working on the right positioning, copy, UX, and design, in order to increase conversion rate and ultimately generate more revenue.
Go to market strategy
I can help you define your marketing strategy, tactics and team structure based on your go-to-market motion (sales-led, product-led, marketing-led, hybrid).
Growth marketing
Growth is a mindset: it's about generating revenue from different experiments that can impact any stage of the customer journey (from acquisition to activation to revenue). I can advise on how to set up a growth strategy, build a growth team and execute growth sprints.
Product marketing
Product marketing is about understanding your audience first, then your product. I can advise you on how to capture customers insights (customer interviews, leveraging your data, user testing) and turn them into meaningful outputs for your different teams (marketing, sales, customer success, product)
Toolkit
HubSpot
Advanced expertise with CRM Setup, marketing and sales modules, advanced workflows, integration with third-party tools, Hubspot CMS, setting up reporting and dashboards
Intercom
Experience setting up product tours and tooltips, advanced workflows, website chatbots, outbound messages (emails, in-app, mobile), personalized checklists
Experience
Witco is the office companion that helps collaborators carry on with their day when they are working on-site, providing them a premium working experience, helping them be more productive and connected with their colleagues.
Property ManagementB2BSaaS
LIZY is the first 100% digital leasing company in Europe - where I led the marketing department for 1 year. The company raised $40M during my tenure there.
AutomotiveE-CommerceSoftware
I joined Proxyclick right after their Series A in 2017, where I built and led the marketing department from scratch first as Head of Marketing then as VP of Growth. The company has raised a $15M Series B and 10X their revenue by the time I left the company after 4 years.
B2BSaaSSoftware
Odoo
Demand Generation ManagerUnder the supervision of the CCO, I am in charge of establishing Odoo's Demand Generation Program and optimizing the Marketing & Sales Funnel. Responsibilities include: * Developing and managing global marketing campaigns to increase the number and quality of leads in the sales funnel; * Creating and driving lead scoring and lead nurturing strategies to convert existing prospects to sales qualified leads; * Defining the entire sales cycle (lead to close) and document all key processes and associated metrics; * Creating, implementing and managing lead acquisition campaigns; * Measuring and analyzing marketing programs outcomes; driving insights and presenting results to facilitate sound decision-making; * Managing the lead assignation process through the whole customer journey using CRM and marketing automation systems; * Overseeing the opportunities assignation to more than 50 sales people located in Belgium, United States and Hong Kong
Odoo
Digital Marketing OfficerOdoo is a complete suite of business applications covering all business needs, from Website/e-Commerce to manufacturing, inventory to accounting; all seamlessly integrated and with 2,000,000+ users all over the world, ranging from SME's to multinational corporations - including WWF, Hyundai, Jamba Juice, Danone, Toyota and many others. Under the supervision of the CMO, I am in charge of improving the lead generation process and optimizing the customer experience at every stage of the sales funnel. • Generating new leads, including marketing-qualified leads, through inbound and outbound marketing campaigns • Converting site traffic through content creation, landing pages and website optimization • Improving the customer experience through the creation of product-related content and functional documentation • Responsible of the whole lead management process and optimization of lead scoring and marketing automation. • Supporting sales teams : creation of Odoo's sales playbook, email templates, targeted lists of prospects, etc.
Markentive
Inbound Marketing ConsultantIn charge of helping customers to attract more website visitors, to increase their commercial lead generation and conversion rate and to analyze their ROI. Missions : • Digital marketing audits and consulting services ; • Campaign management strategy and execution focused on ROI and client needs ; • Reports and advices in web analytics, SEO and Social media marketing ; • Content marketing : crafting blog articles, eBooks, infographics, press releases optimized for SEO and aimed to attract target audiences.