Go-to-Market and Growth Marketing Strategist will help you build and boost your revenue stream
Hey there! I'm Gala, CMO at Adsterra and your dedicated mentor on a mission to help you unlock your full potential in the world of marketing. With over 15 years of experience in B2C and B2B marketing, I've worn many hats – from sales through events, content and PR guru to paid traffic and influencer marketing strategist, lead generation pro, Head of Marketing and CMO. My journey has been shaped by a degree in International Relations and enriched with a Master's from the London School of Business and Finance, specializing in strategic marketing. Throughout my career, I've led marketing teams for top IT companies, with a special knack for mobile apps, crypto projects, and ad tech. I've launched game-changing IT products with multi-billion dollar turnovers and achieved remarkable 900% ROI from marketing campaigns in just one quarter. Oh, and I've multiplied an active user base by X6 – yes, I love a good challenge! How I can help: 1) Assist in building and developing high-performing marketing teams, ensuring they are equipped to drive success. 2) Help build and analyze your funnel, set up ambitious goals, but achievable KPIs and establish transparent reporting systems for better decision-making. 3) Conduct market and competitive analysis to provide valuable insights for strategic planning. 4) Aassist in developing and implementing effective digital strategies and marketing plans tailored to your specific business needs. 5) Identify and develop new, profitable traffic channels and creative content concepts to enhance audience engagement. I can guide you in building effective lead generation funnels utilizing various strategies like PPC, CPM, SEO, Email marketing, SERM, Blogging, Cross Promo, Landing Pages, and Digital PR. 6) With customer development and analytics tools, I can assist in comprehensive market and product research. I can help optimize user onboarding processes, ensuring a seamless and engaging experience for your customers. 7) Help you strategize, plan, and allocate budgets effectively for marketing initiatives. 8) Assist in optimizing funnels and Customer Journey Mapping (CJM) for increased conversions. 9) Plan and implement trigger email and web push chains, maximizing user engagement and upselling opportunities. 10) Help you establish lead scoring and nurturing protocols for more effective lead management. ...and let's see what you may have and how I can help! I'm just a message away on GrowthMentor, ready to help you take your marketing game to the next level!
Join this mentoring session to unlock the art of team building. Learn how to source talent, foster collaboration, and lead a high-achieving team to success.
Uncover the art of crafting compelling, valuable content that resonates with your target audience. Learn how to strategically distribute your content across various platforms, maximizing its reach and impact.
Explore proven techniques and strategies for fine-tuning your website, landing pages, and marketing efforts to turn visitors into valuable customers. Discover how to systematically analyze user behavior, A/B test, and refine your digital strategies to boost your conversion rates, ultimately driving business growth and success.
Learn how to navigate the complexities of launching and scaling your product or service, ensuring a strategic, impactful market entry that drives sustainable business growth and success.
I can help you with crafting a smart go-to-market strategy or growth marketing plan for you product. We'll start with a proper audit and check out all the necessary points on your way to success.
Discover strategies for understanding customer needs, creating compelling messaging, and developing go-to-market plans. Dive into the art of product launches, market research, and customer education to ensure your product's success and drive business growth.
Discover strategies for enhancing your brand's reputation, increasing visibility, and fostering positive public perception. With the insights gained in this session, you can master the world of PR to drive your brand's success and growth.
Learn to harness the power of keywords, content strategy, backlinks, and technical SEO to enhance your website's visibility. Unlock the secrets to climbing search engine rankings, driving organic traffic, and ultimately achieving online success.
I'm absolutely thrilled about the Amplitude tool. It's my go-to for gaining invaluable product, funnel, and marketing insights. Plus, the recent enhancements make it even more indispensable!
I have a vast experience in trigger marketing using this tool. I can help with building segmented lists of leads and clients, dynamic workflows based on events to retain and upsale your contacts.
I can help you with marketing automation using GetResponse, mainly trigger email chains and push notifications. Email marketing strategy is what we can create together.
I find Google Webmaster Tools to be a fantastic resource for website management. Its user-friendly interface and comprehensive data help me keep my site healthy, optimize its performance, and enhance its visibility in search results. It's an essential tool for marketers!
I can help you with tracking the valuable user sessions and receiving actionable insights. Hotjar is a cool tool to boost our product marketing and growth hacking.
LinkedIn is a powerful platform for personal branding and lead generation. It allows me to showcase my expertise, connect with professionals, and build a strong online presence. With its search capabilities, I can easily find and connect with potential leads, making it an invaluable tool for expanding my professional network and growing my business.
SEMrush is a game-changer for digital marketing. Its robust suite of tools for SEO, advertising, content, and competitor analysis simplifies complex tasks and empowers data-driven decision-making. SEMrush is my go-to solution for staying ahead in the competitive online landscape.
Trello is my ultimate productivity companion. Its intuitive Kanban-style boards, collaboration features, and customizable workflows keep me organized and on top of tasks. Trello turns chaos into clarity and makes project management a breeze.
The IPG Program stands out as the only full-cycle corporate well-being training program in Cyprus, uniquely designed to enhance organizational success through a comprehensive focus on corporate wellness, professional and personal growth, and essential soft skills such as leadership, resilience, and Emotional Intelligence.
In my most recent role, I inspire, guide, and manage a diverse team of marketing professionals, outsourced teams, and regional managers to reach ambitious business goals. I take charge of developing and executing a comprehensive marketing strategy, including creating KPI systems and improving reporting transparency. I lead market and competitor analysis, along with product evaluations and customer satisfaction research, to adjust strategies and drive profit growth. I create innovative traffic channels, introduce engaging content formats, and develop creative concepts to expand market reach. I utilise Power BI for in-depth analytics, ensuring that performance is closely aligned with company objectives and optimised for maximum impact. The values I have driven during this role include the following: - Boosted SEO traffic from inception, driving a significant profit increase. - Accelerated user registrations by five times and enhanced profit margins through targeted marketing campaigns. - Spearheaded a successful company rebranding, overseeing the process with meticulous attention to ensure brand integrity and market reception. - Engineered a 4x growth of the marketing team, implementing a performance metric system and establishing transparent reporting mechanisms. - Developed and executed a Martech strategy to amplify brand and product presence through targeted localisation efforts, strengthen customer loyalty with an internal Partner Care program, and championed a Corporate Social Responsibility initiative to reinforce the company’s ethical identity.
During my tenure as Chief Marketing Officer, I led market research to guide product development and customer targeting using advanced analytical tools. I devised and implemented effective marketing strategies, managing substantial budgets to build a strong market presence and drive consumer engagement. I developed and optimised lead generation and customer retention funnels, integrating a diverse marketing mix to ensure comprehensive user activation. I applied strategic optimisations to conversion journeys, enhancing the user experience through the targeted use of trigger emails, web push notifications, and upselling techniques. The values I have driven during this role include the following: - Catapulted Monthly Return on Marketing Investment (ROMI) from 230% to an impressive 2400%. - Drove a year-over-year doubling of new user registrations, despite market downturns in the crypto industry in 2019. - Enhanced user retention rates by 73%, increasing the rate from 15% to 26%. - Boosted the most profitable organic traffic from 40K to nearly 100K monthly visitors, achieving a milestone increase over eight months. - Spearheaded the introduction of a mobile application that garnered 48K installations, a daily active user (DAU) base of 1,500, and contributed 15.6% of total revenue with an Average Cost Per Install (CPI) of just $4.38.
During this role, I crafted marketing communication frameworks to establish brand presence and generate leads. I oversaw advertising campaigns across Google platforms, delivering 300-400 monthly MQLs while optimising budget efficiencies. I designed and executed a comprehensive digital strategy, automating lead generation, scoring, and nurturing systems by integrating website dynamics, CRM deployment, and marketing automation through trigger emails and calls. I cultivated and sustained media relations, securing free op-eds in niche US media outlets, averaging 5-7 publications monthly, effectively conserving the marketing budget. I organised efforts to secure unpaid interviews with industry analysts like Gartner, elevating the company's recognition in market research reports. I directed corporate rebranding initiatives and strategic HR branding, strengthening the company's position as an attractive employer. The values I have driven during this role include the following: - Directed a team that developed innovative marketing materials, boosting client engagement. - Orchestrated the creation of a steady stream of US clients through strategic marketing and communications efforts. - Overcame industry challenges by cultivating strong partnerships, expanding the customer base in competitive markets. - Enhanced lead conversion by collaborating closely with the US-based sales team, designing a tailored lead nurturing funnel with automated engagement sequences.
