All mentors

Gaby Fernandez Scala

PR & Communications

Brussels, Belgium (+01:00 UTC) English, Spanishfrom Buenos Aires, Argentina
Usually responds in 23 hours
Free
Price per hour
30 min
Time Blocks Available
4.96
23 reviews / 29 sessions
Sat
10
Next availability

Bio

The last few years found me working with entrepreneurs and investors to promote innovation and build strong startup communities. First in Latin America, then in Europe and Asia. At present, I am curious about everything related to startups, social entrepreneurship, and innovation-driven initiatives.

Expertise

  • Advice on funding

    I've scouted companies for different investment and accelerator programs for the last 6 years. If you need help with fine-tuning your pitch (I've screened + 2000 pitch decks) or navigating the VC/Accelerator landscape, I'm here to help you.

  • Content marketing

    I can help whether you need help with your strategy or feedback on existing content. Since great writing isn't enough, I can help you find and review a framework that works for your business

  • Copywriting

    Storytelling is a huge part of your business and I can give you advice on how to tell better stories with the resources you already have. Understand how to put the right message in headings and body copy.

  • Public relations

    Advice on how to craft the right story and get PR coverage for small companies. How to build credibility, reach out to the right journalists and plan your PR strategy. Identify your objectives, define your message, find what you can share that is newsworthy and relevant. Perfect your pitch and your press kit to make sure it conveys the right message without overusing your selling points.

  • Remote work

    After 8+ years working remotely and managing remote teams, I've put together a field guide for anyone looking for actionable insights. There is no magic potion but there are a number of small things that, if done consistently, can help entrepreneurs thrive in remote work.

Toolkit

  • Asana logo

    Asana

    Please note that I prefer ClickUp over Asana (but not listed here :) ). Pricing for ClickUp is also better for smaller companies since it allows access to the core features and unlimited tasks.

  • Mailchimp logo

    Mailchimp

    Good old reliable Mailchimp is great for anything ranging email campaigns to landing pages. Newsletters and email campaigns are some of the most direct ways to reach out to your audience so don't overlook them.

  • Trello logo

    Trello

    A good project management tool that works well for early-stage companies. Please note that I prefer ClickUp over Trello (but not listed here :) ). Pricing for ClickUp is also better for smaller companies since it allows access to the core features and unlimited tasks.

Industries

  • Consumer Goods

    I have spent the last three years working in communications and marketing for investment companies working with consumer goods brands in the US, Europe, and Asia.

Experience

  • Verlinvest

    Head of Marketing & Communications

    Verlinvest is an international, family-backed evergreen investment company. It identifies inflection points in consumer behaviors and partners with the businesses that are driving these consumer revolutions forward while having a positive impact. As Head of Marketing & Communications, I focus on how Verlinvest connects with founders, investors, and partners globally, shaping how our platform, portfolio, and opportunities are understood. Lead global positioning and narrative for Verlinvest, shaping how the platform engages founders, investors, and strategic partners across Europe, Asia, and the Americas Partner closely with investment teams and founders to articulate value creation at company level and position Verlinvest as a long-term, hands-on partner Support investor engagement through clear, disciplined storytelling around strategy, portfolio development, and selective investment opportunities Drive thought leadership and market visibility, positioning the firm at the intersection of consumer, technology, and global platform building Oversee content, brand, and communications to ensure a consistent, differentiated narrative that attracts high-quality dealflow and aligned capital

  • DRVE

    Head of Communications & Partnerships

    DRVE is an investment partner for online growth, backing and scaling digital businesses with capital and operational expertise. Led global communications and positioning for an international growth investment platform, shaping a clear and differentiated narrative across key markets Built and managed strategic relationships with founders, operators, and ecosystem partners, aligning messaging with business objectives and growth priorities Partnered closely with leadership on content, PR, and narrative development to support business development, investor engagement, and brand visibility Worked with portfolio companies including Sahajan and Allies of Skin, developing positioning frameworks to clearly articulate their competitive edge, growth strategy, and value creation

  • SOSV

    Community Manager

    SOSV’s MOX is a leading accelerator supporting startups across emerging and frontier markets. Managed communications and founder engagement across SOSV’s Asia-based accelerator programs, supporting dozens of early-stage companies through growth and market entry Worked closely with founders to refine positioning, messaging, and storytelling as they scaled across regions Led content, events, and narrative initiatives for one of the world’s most active global venture platforms, increasing visibility across founders, investors, and ecosystem partners Built and strengthened relationships across founders, mentors, and investors, contributing to a highly engaged and cross-border startup community Supported startups in articulating their value proposition and adapting narratives for international expansion

  • Seedstars

    Associate
    •seedstars.com

    Seedstars is an investment firm supporting high-growth startups across emerging markets. Supported global investment programs and startup competitions across emerging markets, contributing to ecosystem development and brand positioning across Latin America and Asia Worked closely with founders to refine narratives and pitches for international investors during high-impact global events Screened 1,000+ startup applications and interviewed shortlisted founders as part of the investment scouting process, with exposure to greentech, healthtech, and fintech sectors Collaborated with the investment team on sourcing and evaluation, gaining early insight into founder selection and market opportunities Led communications, events, and ecosystem engagement across multiple markets, strengthening relationships with founders, investors, and partners Represented Seedstars across key ecosystems in Asia, including Hong Kong, the Philippines, Thailand, and Singapore

    E-CommerceSaaSB2BB2COtherVenture Capital

  • Startups.be

    Communications and Brand Manager

    Startups.be (now Scaleups.eu) is the leading platform supporting the Belgian startup ecosystem. Led the repositioning of Startups.be, including website, brand, and communications strategy, establishing it as a central platform for entrepreneurs, investors, and ecosystem stakeholders in Belgium Designed and executed growth strategies to onboard startups, investors, and partners, contributing to the development of one of the country’s most active entrepreneurial networks Built and scaled a structured marketing and lead generation engine, integrating digital channels, automation, and performance tracking to support ecosystem growth Managed content strategy and editorial direction across all channels, leading a team of three and strengthening the platform’s visibility and engagement Led the development of data.startups.be, mapping the Belgian startup ecosystem; managed cross-functional teams (data, product, design) from concept to delivery Co-organised flagship ecosystem events (Tech Startup Day, Failing Forward), convening 1,000+ founders, investors, and operators Developed and executed internationalisation campaigns for Belgian startups expanding into Singapore, the US, UK, Portugal, and Korea through the GoGlobal program Built partnerships with European accelerators and institutions through initiatives such as LIFE and Erasmus for Young Entrepreneurs

  • Giham Comunicación

    PR & Communications officer

    Developed and implemented strategic communications plans. Created original content for social media channels. Managed media relations and engaged with key journalists and influencers to ensure impactful media coverage. Wrote and edited press releases and communication materials (press kit, media training documents, media briefing, newsletters). Managed outside vendors (photographers, designers, programmers, etc.).

  • PSA Peugeot Citroën

    External Communications Assistant

    Monitored media and prepared daily media clippings. Drafted monthly newsletter and reports for the LATAM Communications team. Wrote articles, press releases, and website content. Assisted in event organisation.

  • Produce en Buenos Aires

    Content Manager

    Produced online content: all articles for www.ciudadsocial.net + podcasts + videos + images. Conducted +80 interviews for Tv & radio programs. Collaborated with the design team to edit videos and podcasts. Created and executed the social media strategy for Ciudad Social brand.

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