All mentors

Ferdinand Goetzen

Co-Founder at The Growth Syndicate

Amsterdam, Netherlands (+01:00 UTC) English, German, French, Spanishfrom Cologne, Germany
Usually responds in 2 days
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
8 reviews / 8 sessions
Wed
14
Next availability

Bio

I've spent the last 10 years leading marketing teams. I was a lead trainer at Growth Tribe at the height of the 'growth trend' helping build the courses there and training hundreds of professionals. In 2016 I joined Recruitee and became one of the youngest CMOs in a >€1m ARR tech company. The company exited in 2021. I later joined 3D Hubs as Director of Growth. My work there was featured on Sean Ellis' podcast and I was awarded as the best marketer under 30 in The Netherlands by PiM and NIMA. After several years building and leading teams, I decided to found my own company, Reveall. I sold the company in 2023 to Next. In 2024 I co-founded The Growth Syndicate, which allowed me to merge my founder and operator experiences.

Expertise

  • Artificial intelligence

    There's too much bullshit around workflows and crazy setups. But AI is a major factor in marketing. And being able to deal with it pragmatically is a differentiator. Understanding AI in marketing is not just about understanding what AI can do - but also what it cannot (and likely for a long time won't be able to) do.

  • Branding

    Brand is everything. But too often it is treated like a nice-to-have. Subjected to fluffy workshops that don't feel like they will impact revenue. But if you're building a company, you're building a brand whether you're trying to or not. And doing that right is what makes the difference in a world of AI-sameness.

  • Demand generation

    I don't believe marketing teams generate demand. That's a misnomer. But demand is real. And your job is to make sure your ideal customers are aware of you when demand occurs. And you need to make sure you have the mechanisms in place to capture and convert as much of it as possible.

  • Go to market strategy

    Execution moves the needle, but execution without direction is often a waste. Understanding how to bring your product or service to market is the most important factor for success.

  • Product market fit

    There is no point in focusing on growth until you have product-market fit. Validating the need for your product and iterating towards it is the first step towards growth but can be a painful process.

Industries

  • B2B

    I have 10+ years leading marketing and revenue teams for B2B companies across SaaS, manufacturing, services and more, including as CMO of Recruitee, Director of Marketing at 3D Hubs and Co-Founder of Reveall and The Growth Syndicate.

  • SaaS

    Built a big part of my career in SaaS. Lead trainer at Growth Tribe. Former CMO of Recruitee. Fractiona CMO of Homerun. Founder of Reveall. Supported 100+ B2B SaaS companies.

  • Marketing

    10+ years leading marketing teams. Founder of The Growth Syndicate, a leading European full service B2B marketing agency that serves comaonies across AI, health tech, manufacturing and enterprise SaaS.

Experience

  • The Growth Syndicate

    Co-Founder

    The Growth Syndicate is a B2B marketing agency that helps B2B companies drive actual revenue through marketing. By delivering across strategy, tactics and operations, we help companies master demand and make revenue growth more predictable. Results ► Cradle: 60+ qualified sales interactions, 10,000 new LI followers (+100%) and 3+ million impressions ► Cutr: 40+ qualified meetings per month, 2.8x increase in sales efficiency ► Madeinadd: 300% revenue growth, 65% decrease in CPL, 65% of all deals from inbound (up from 0) ► Rapid Circle: 10+ enterprise deals influenced, 12,000 Youtube views and 5x organic LI impressions ► Nobel Recruitment: €1.5 million inbound pipeline generated, 206% ROI on 5-figure ad spend Find out more at thegrowthsyndicate.com

  • MadeInAdd

    Fractional CMO / CRO

    As part of MadeInAdd's engagement with The Growth Syndicate, I joined as Fractional CMO/CRO to build their growth engine from scratch and establish them as a leading digital manufacturing player in the Italian market. Working directly with the CEO, the marketing coordinator and our team, I: ► Refined positioning and ICP strategy, focusing on medium-sized businesses and manufacturing services over advisory ► Led a complete website revamp with improved wayfinding, SEO optimization, and conversion-focused design ► Oversaw the restructuring of Google Ads campaigns, achieving 358% increase in conversions and 65% decrease in CPC ► Built inbound marketing engine that now drives >60% of all customers (up from <20%) ► Grew revenue >300% in under 9 months

  • 10x.Team

    Fractional CMO

    As part of 10X’s engagement with The Growth Syndicate, I joined as Fractional CMO and led the development and implementation of the marketing and GTM strategy at 10X. Together with the team, I: ► Ran an “ICP boiler room” and identified 10X’s highest value segments. ► Defined new positioning and messaging around a specific enterprise angle. ► Kicked off a thought leadership strategy that drove 396,000 organic impressions. ► Generated 92 qualified inbound leads through webinars and paid ads.

  • Rapid Circle

    Fractional CMO

    As part of Rapid Circle's engagement with The Growth Syndicate, I joined as Fractional CMO to establish a scalable marketing engine and unify commercial messaging across their Microsoft Cloud solutions portfolio. Together with my team, and working directly with the company's leadership, I: ► Led strategic alignment workshops to refine ICP and positioning across solution areas and regions ► Launched of ABM campaigns on LinkedIn that reached 15,000+ unique profiles and drove 1,100+ engagements, influencing 10+ enterprise deals ► Oversaw the creation of a thought leadership engine that 5x'd daily organic LinkedIn impressions ► Oversaw the creation of the "Cloud Leadership Show" on YouTube, generating 12,000+ views ► Increased thought leadership engagement by 110% and drove 3x growth in daily website visitors ► Delivered complete process handover with playbooks and assets for in-house team continuation

  • Cutr

    Fractional CMO

    As part of Cutr's engagement with The Growth Syndicate, I joined the company as a Fractional CMO. ► Coached and guided the Head of Growth and marketing team ► Led an ICP refinement and messaging process (with website improvements) ► Launched a series of LinkedIn ads campaigns (CTRs of 3-7%) ► Designed an ABM campaign that drove 40+ qualified meetings per month ► Improved the outbound sales team's call-to-meeting conversion by 180%

  • Appetize.io

    Fractional Marketing Director

    I led Appetize's marketing efforts on a fractional basis, working direcly with the CEO and VP of Revenue to drive more brand awareness and qualified leads to the business. ► Segmented, refined and prioritized their product's many use-cases ► Revamped the website with improved wayfinding and dedicated pages for each use-case ► Ran ABM-style LinkedIn ads that created key touch points for 6-figure deals ► Implemented SEO strategy and website improvements (grew number of keywords ranking in top 10 >200% from 380 to 1,200+) ► Performed a product audit with concrete growth optimizations

  • NEXT

    Co-founder & CEO at Reveall (Acquired by NEXT)

    Reveall was an AI-powered customer insights platform that helped turn unstructured customer feedback into actionable product decisions. In November 2023, Reveall was acquired by NEXT (nextapp.co). ► Acquired by NEXT in November 2023 ► Used by 2,500+ customer-led professionals ► Raised €1.5m pre-seed with Fortino Capital & Dutch Founders Fund ► Remote team with eNPS of >90 ► Listed as one of the top European Startups by SaaStock and EU Startups ► Used by PostNL, WeTransfer, Albert Heijn, Signify, Trusted Shops and Papercut ► Organized Europe's first ever Product Discovery Conference ► Featured on on Mind The Product, Silicon Canals, Tech Crunch, Wired, EU Startups, Tech EU, Adformatie, Emerce and Hackernoon

  • Flow • Money Management Products

    Marketing Consultant & Coach

    I joined Flow as a marketing consultant and coach as they were transitioning increasingly towards a B2B proposition: ► Ran several strategic deep-dive sessions with the company's founders ► Identified several growth levers, including co-marketing, partnerships and app-store optimization ► Coached and guided their Head of Growth, with regular check-ins, feedback sessions and input into both strategy and campaigns.

  • Brenger

    Marketing Consultant & Coach

    As a marketing consultant and coach, I helped guide Brenger's GTM strategy for the B2B side of their business. ► Guided and coached the commercial team and helped them implement a new lead and deal management flow ► Revamped the positioning and messaging of their B2B proposition to make a it a key revenue-driver within their business. ► Guided the team through a revamp of the website and several marketing and outbound campaigns

  • Homerun

    Fractional CMO

    I was hired on an interim basis by Homerun to help lead the team and drive their overall GTM efforts forward as they looked for the right long-term leadership to drive the company forward. ► Helped lead the company back towards profitability on a bootstrapped model ► Did a full customer segmentation and identified clearer ICP ► Revamped the pricing strategy and introduced a freemium model ► Implemented the company's first product marketing function ► Built a new SEO strategy that grew organic traffic by 47% in <5 months and led to several 1st-page rankings for top keywords (e.g. "remote hiring") ► Helped the team hire a new COO and Head of Growth that eventually led them to Homerun's exit to ISH and Strada Partners in 2023.

    B2BSaaS

  • Hubs

    Director of Marketing & Growth

    Hubs (formerly known as 3D Hubs, acquired by Protolabs in 2021) is a leading online manufacturing platform. I was brought on in 2019 to build and lead the growth department and helped lead the company to its $330m acquisition. I was holistically responsible for growth, working closely with product, sales and customer experience teams to scale the business. I personally led several key projects including the company rebrand to hubs.com, several major PR initiatives, successful expansion into DACH and France, a high 5-figure events strategy and arguably the most successful SEO-strategy in the industry. Achievements: ► Helped lead the company to its $330m exit in 2021, the biggest in the history of digital manufacturing. ► Built out the growth team from 3 to 15+ people. ► Expansion into FR and DACH markets (over 200% and 250% growth respectively in 1 year). ► Expanded SEO strategy globally (major revenue-driver, DA of 64, 500k inbound backlinks, 28k ranking keywords) ► 3D Hubs featured on Business Insider, Forbes, CNN, ZDnet and more. ► Helped set up the COVID-19 Manufacturing fund, raising over $50,000 and manufacturing over 30,000 face shields for hospitals facing shortages during the COVID-19 crisis. ► Navigated through the COVID-19 crisis, helping double net revenue growth in 2020. ► Led the rebranding of 3D Hubs to Hubs. ► Our team got covered in an extensive growth case study by Sean Ellis

  • Tellent

    Chief Growth Officer

    Recruitee (acquired in 2021, now Tellent) is one of Europe's leading recruitment tech companies and one of the most successful Dutch bootstrapped SaaS stories. I was brought in early on as Head of Growth but was quickly promoted to Chief Growth Officer, joining the management team. As CGO/CMO I was holistically responsible for Recruitee's growth, overseeing all things related to brand, commercial strategy, positioning, demand generation, customer development and our product-led growth motion. Some key projects I led include expansion and localization into 3 new markets, a full company rebrand including positioning, a substantial pricing overhaul and, a highly customized in-app onboarding experience and one of Amsterdam's most successful recruitment tech conferences (Talentcon 2019) Some achievements: ► Helped lay the groundwork for Recruitee's substantial exit in 2021. ► Built and scaled the growth team from 2 to 20 people ► 5x ARR in under 2 years ► Grew customers from 1,300 to 2,500+ ► Oversaw 180+ growth experiments ► Successfully expanded into DACH, UK & France ► Pitched Recruitee at the Deloitte Rising Star competition ► Recruitee ranked as #12 on the SaaS 1000 list of fastest growing companies worldwide ► Organized TalentCon 2019 with 500+ attendees in the heart of Amsterdam

  • Growth Tribe Academy

    Lead Trainer / Growth Specialist

    Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation and customer experience. As lead trainer, I helped build and develop content for several courses covering everything from growth hacking, to UX, to marketing automation, to PLG. I trained over 1,000 people from companies like Uber, Google, KLM, Booking.com and OneFit and managed custom growth projects for ING, Pipedrive, Favro, RTL and the APG. In addition to this, I was responsible for various aspects of our own marketing efforts including a website overhaul, dozens of growth experiments, managing all online ads, and supporting our market expansion. Some achievements: ► Helped build 3 courses (including the famous 2-day / 6 week growth hacking course) ► Trained over 1,000 growth professionals from companies like Google, Uber, Booking and Hotjar ► Worked directly with 50+ companies ► Managed extensive projects with ING, RTL, Favro and Pipedrive ► Average client review score of 9.7/10

  • HubSpider Digital Marketing

    Digital Marketing Manager

    Hubspider was a swiss digital marketing and web design company, based in Spain. I managed all digital marketing for several clients, including Curaden, Curaprox, Selezione Meier, Biocest and more. My responsibilities included creating scalable growth strategies for clients, running marketing experiments, managing key branding projects, optimizing their online ads strategies (mainly Google Ads, Facebook Ads), creating and distributing SEO-optmized content through their blogs and growing their social media following.

  • Euroquote

    Affiliate Marketer

    Euroquote was an affiliate marketing business based out of Gibraltar. I built up and grew a portfolio of affiliate sites to over 100 websites across several different niches. My main responsibilities included the development of new affiliate websites, growing traffic through SEO and link building, optimizing pages for conversions and establishing partnerships and other affiliate deals. At its peak, the portfolio generated a 940% ROI.

  • Affairs Today

    Co-Founder

    Affairs Today was an online news outlet aimed at students that I co-founded and helped grow to over 40,000 active monthly readers with a team of 140 student writers and volunteers worldwide. We conducted dozens of exclusive interviews with high profile public figures, including the founder of Skype, the former king and president of Bulgaria, the director of the OPCW, the former CEO of Apple and the managing director of Bain Capital. https://en.wikipedia.org/wiki/Affairs_Today

  • New Europeans

    Social Media and Website Coordinator

    New Europeans is a UK-based NGO aimed at protecting the rights of EU citizens. I recruited several volunteers and helped set up and scale the organization's digital and social media presence, helping it grow to over 10,000 followers online. My main responsibilities included managing digital content, setting up automated communication flows and driving engagement on key campaigns.

My best written content

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