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Fabrizio Parzanese

Marketing, Product and HR expert

Turin, Italy (+01:00 UTC) English, Italianfrom Turin, Italy
Usually responds in 12 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
12 reviews / 17 sessions
Mon
12
Next availability

Bio

I'm Fabrizio Parzanese, I have gained over 15 years of experience in digital (marketing, product, strategy, business development, and partnerships). Recently I've been marketing director at Quandoo, a marketplace active in twelve countries. Previously I was Head of business development at De Agostini Editore based in Milan where I was in charge of crafting strategic partnerships in the video/digital field. Before I was Director Digital Product EMEA at Discovery based in London. I worked for the Apple digital App Store taking care of the Italian and Eastern European markets; in the past, I was a Product and partnership manager at Neomobile a company active in content and services for mobile devices in 15 countries. I gained almost two years of experience in the video gaming world at MyoTv and before I worked 4 years at Gruppo Editoriale L'Espresso as head of video and multimedia content. My skills include the ability to be “hands-on” but also lead various work figures from the marketing department to the editorial team, dealing with a daily and an annual budget. I’m experienced in starting up new businesses as well as working for established international companies, with a focus on digital and media products. Leadership and management abilities complete my profile, supported by a master's in project management and another in web marketing. I use English for my current job on a daily basis and I have a basic knowledge of Spanish while my native language is Italian.

Expertise

  • Advice on funding

    Got funding for my startup and worked on successful funding campaigns, I can advise on best strategy and approach and on crowdfunding. I've also been a startup mentor.

  • Building a team

    Over 10 years experience in hiring and building a team for startups, scaleups and corporations. Experience also in restructuring and reorganization processes.

  • Content marketing

    Over 15 years experience in content marketing for startups scaleups and big corporations. See some example in the Featured section of my LinkedIn profile.

  • Email marketing

    Have been in charge of sizable and complex CRM and marketing automation activities, including emails, drip content, nurturing strategy, upsell activities, push notifications, in app messages.

  • Go to market strategy

    Over 10 years experience in go to market strategy, with an apical role at a major corporation to devise digital go to market strategy for the EMEA region, I also worked on the USA and APAC markets.

  • Growth marketing

    Extensive experience in growth marketing for startups and scaleups for both B2B and B2C businesses (including saas products, e-commerce, games, marketplaces, media subscription and advertising based businesses).

  • Product market fit

    Having started up companies myself and worked for different startups in my career I have a strong knowledge of the product market fit validation activities and best practices.

  • Product marketing

    Over 10 years of experience in product marketing with some experience as a product manager/director that really help me in being successful in this discipline.

  • Social media

    Over 10 years experience in creating and executing social media strategies, both on the organic and paid side, including activities that involved influencer marketing (micro to macro).

Toolkit

  • HubSpot logo

    HubSpot

    I have used the CRM, Marketing, sales and CMS capabilities and features of Hubspot during my work as Business unit director at Photosì and as Marketing director at Quandoo.

  • Mailchimp logo

    Mailchimp

    At BCG Digital ventures I have created a product company newsletter with Mailchimp and distributed across different countries to both internal and external stakeholders.

  • Trello logo

    Trello

    I have been using Trello and other Agile project/product management tools in the past 10+ years, including Jira, monday.com and other similar tools. I've also acted as a product owner in different projects.

Industries

  • SaaS

    Have worked on a physical ecommerce as business unit director in charge of marketing, product and business development during hard times (covid lockdowns).

  • SaaS

    Have worked on 3 different SAAS products in my career for the B2B users in USA, EU and APAC regions, with pricing ranging from $9.99 a month to $599 a month.

  • Casual Games

    I've worked for an Edtech startup based out of London and managed to scale from 0 to over 2 million downloads our educational apps in less than 18 months.

  • Digital Entertainment

    Planty of experience on B2C products and services, having worked for big media and internet companies and launched/scaled mass market physical and digital products.

  • Fitness

    Have worked on digital and physical health and fitness products intended for both b2b and b2c customers, this includes my latest experience that focused on English speaking countries.

Experience

  • Elemento Cloud

    Chief Marketing Officer

    Elemento sta costruendo il piano di controllo infrastrutturale per il Metacloud sovrano ed europeo, unificando cloud multi-provider e on-prem in un layer di orchestrazione efficiente. In qualità di CMO, le mie responsabilità includono: - Strategia & GTM: Guido il marketing end-to-end e il go-to-market per accelerare l'espansione europea tramite rete commerciale e partner. - Posizionamento & Narrative: Traduco architetture cloud complesse in una brand narrative e value proposition ad alto impatto. - Growth & Lead Generation: Scalo la crescita B2B attraverso campagne data-driven, ottimizzazione di paid ads e strategie di lead generation. - Strategia di Canale & Partnership: Sviluppo programmi di canale e iniziative di co-marketing con distributori, reseller e partner tecnologici per accelerare il GTM in Europa. - Product Marketing: Definisco il posizionamento strategico dei prodotti, traducendo architetture cloud complesse (Metacloud) in value proposition chiare e piani di lancio ad alto impatto.

  • Hyperhuman

    Marketing Director (full time freelance)

    Video Fitness Platform — Owned go-to-market strategy and user acquisition for b2b fitness app (gyms and personal trainers). Directed paid social, organic community engagement, and viral referral mechanics to drive user growth and subscription adoption. Led small cross-functional team spanning design, content, and performance marketing. Scaled platform from product market fit to early traction.

  • Quandoo

    Marketing Director

    Lead the development and implementation of marketing and branding strategies for Quandoo B2B and B2C products in Europe and Asia. Manage a large team (UA, user retention, content marketing, designers, PR). Identify short-term and long-term goals, manage a multi-million budget and resource needs. Partner with other departments (product, sales, BD) to uncover insights and target the right audiences. I am also Product Owner for the B2B websites.

  • PhotoSì

    Business Unit Director

    In charge of the professional BU, Album Epoca, with responsibility for budget, P&L, e-commerce, services (cloud and subscription), product and sales targets. I manage a large team of people (PMs with tech figures each, marketers/designers, content and business developers). Coordinate with external vendors, sales team, legal and with in house divisions (production, customer care, IT core, finance, HR, business intelligence). Full ownership of marketing activities/team. Our core markets are Europe and North America. From April 2020 I am also Product Director for the B2C business of photosi.com

  • De Agostini Editore

    Head of Business Development - Digital De Agostini

    Identify and develop commercial and strategic alliances aimed at expanding business opportunities. Preside and develop revenues on non-linear and digital platforms. Find possible areas of collaboration on television and digital projects in the broadest sense both in Italy and internationally from free linear TV, to Pay platforms, OTT, Telco and the more markedly digital world (web, apps and games).

  • Discovery Communications

    Director Digital Product - EMEA

    Drive and implement the digital transformation strategy across EMEA, responsible for improving and expanding Discovery digital consumer offering and for developing and launching new digital brands, channels and products.

  • BCG Digital Ventures

    Senior Product Manager
    •bcgdv.com

    Driving the rapid growth of top tier digital innovation, product development and commercialisation for firms. Helping clients imagine, bring to life and launch digital businesses and solutions that have transformative customer impact. Holding overall accountability for product strategy, development and commercialisation.

    SaaSE-CommerceB2BB2CEdTechFinTechHealthTechVenture Capital

  • Minilab Studios

    Chief Operations and Marketing Officer

    Developing great educational mobile games for kids. Main responsibilities: - Project and product management (SCRUM product owner) - ASO, product marketing, PR, Youtube channels management, paid and social media marketing - Partnerships and business development, internationalization, negotiation of deals and support to legal - CRM, testing, focus group and customer support - Qualitative and quantitative data analysis to meet KPIs - Managing an internal team of 5 plus external contractors, coordination of hiring processes (internal and with recruiters)

  • Apple

    App Store Italy & East Europe
    •apple.com

    Bringing the best iOS apps to Apple users via the iTunes App Store. Focus on Italy and Eastern European countries.

    Consumer Electronics

  • Neomobile S.p.A.

    Product Development & Partnership Manager

    Responding to the Mobile entertainment director and leading the product development team I was in charge of new product development from idea/UX to live product and market scouting for new trends, start-ups and ideas to further implement and develop in partnership with Neomobile via co-branded or white label operations. In January 2013 I became also in charge of the content team. I worked on html5 mobile services (vod and video streaming portals, editorial and gaming services) as well as on freemium apps development (dating, music, app discovery and games). I've gained experience in partnerships and content deal making, also by partecipating at MipTV, MipCom and MWC markets. Main Achievements: Launch of 30+ products (Android and iOS apps, html5 mobile sites and online websites) in over 15 countries and in different fields (games, dating, news, sport, gossip, video portals); products time to market reduced from an average of 16 weeks to 6 weeks; complete design from zero to delivery of a VOD-SVOD platform with successful products launched; initiated in house product development strategy (content production, commissioning, video production); partnership agreements with Tier 1 IP rights holders (feature films and tv series).

  • MyoTv

    Co-founder, Product and Business Development Manager

    MyoTv focus was creation, production and distribution of Web, Mobile and IPTV/connected tv formats, games and social apps. I was in charge of product and business development. I was accountable for the whole project management from UX/wireframe to delivery, from business planning to marketing and I coordinated internal and crowdsourced workforce. I was also in charge of partnerships and deals with third parties. Main Achievements: Launch of 3 games on Facebook, one B2B social gamifiction marketing platform; produced 15000+ video clips; backed by Telecom Italia funds and partnership; startup admitted to the prestigious I3P incubation program.

  • Gruppo Editoriale L'Espresso

    Executive Producer Video & Multimedia

    I was in charge of the multimedia and video content unit of the Espresso Group websites (Kataweb, Espresso, Repubblica etc.), dealing with daily production organization, budget needs and issues. I’ve also created new web video formats and helped developing new multimedia products. I worked together with marketing team on special projects. Main Achievements: Production of 2 seasons of a music interactive format; coverage of complex live events with integration of streaming and user interaction elements; collaborated to the launch of the iOS version of laRepubblica; production of web documentaries highlighted by national and international TV channels; successfully transitioned the team workflow from analogue to digital (including digital newsfeed integration).

  • Mediaset spa

    Freelance Product/Project Manager

    I’ve created a multiplatform project (mobile+web+television) named Codice segreto and I’ve developed and produced it with Mediaset. Main Achievements: Launch of the multi platform game with 10000s of players and high engagement on social media.

  • Digidream

    Co-founder, account and strategy manager

    I’ve worked on the entire production process of different video and multimedia projects such as institutional videos, ads, documentaries, web sites and multimedia cd-roms. In charge of clients account relationship and video/digital strategy. Main Achievements: Won a Tier 1 client with the assignment of comprehensive communication (video, conference organization, cd-rom creation, assistence on fairs/events); won a very prestigious client for an art releted multimedia project; earn money before graduation.

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