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Clearly
Head of Marketing
- Paid Acquisition & Analytics - Influencer Marketing - B2C Partnerships - SEO Strategy
Fabrizio Erra
Performance Marketing & Growth for Startups
Milan, Italy Italian, English, Spanish
Usually responds in 15 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
7 reviews / 15 sessions
Mon
16
Next availability
in your time zone (Athens)
Fabrizio was briliant, thoughtful, and kind. I enjoyed learning from him. He clearly has deep experience in the craft as he recommended we switch our strategy and go against the "traditional" ways of running ads to doing what actually works today. Highly recommend him as a mentor.
Linart Seprioto
Fabrizio was unbelievably helpful in challenging two of my core assumptions that prevented me from focusing on the one thing we should be doing. He spotted there contradictions immediately and explained everything in a way that I could understand. Now I know exactly what to do next. Thank you, Fabrizio!
Andrei Mincov
Fantastic chat, Fabrizio really knows paid in depth. Finally someone who is really hands-on but also has strategic lenses. I highly recommend having a chat with him if you are doing any paid marketing campaign or starting setting them up. Will definitely keep him in the loop as we attempt our first validation campaigns 💯
Luca Yesupatham Daniel
Bio
Managed €50M+ in annual digital ad spend, consistently achieving double-digit ROI and scaling companies through 10+ online and offline acquisition channels. Friendly, sociable and easy to deal with, even if I'll be quite direct and honest, as I believe it's the best way to stimulate growth! What I can help you with (Expertise tags/bullets): - Performance Marketing: I used, managed, scaled, any type of online channel (Paid Search, Paid Social, Display, Programmatic, Native, Connected TV) plus many offline ones (TV, Radio, OOH, Guerrilla) - Startup Growth: I'm completely surrounded by founders, ideas, business models, validation processes. Happy to support with that. - Tech Career Growth: corporate ladder is not for you? Welcome to the club. You can make it anyway, I promise. I can support :)
Expertise
Growth marketing
From 0 to 1.5M/monthly advertising budget spent in sustainable, high-growth, fast paced startups in over 10+ countries, over 10+ online and offline channels
Idea validation
Pre-Seed Startups are my daily thing. Idea validation is spending the least possible time to understand if your idea makes sense: - Does the people need it? - Can you deliver it the way they want it? - Will it be feasible? Let's test fast, get feedback fast, iterate, improve and find your way!
Imposter syndrome
I've been having it since I joined the job market. And, I'll tell you more: most of the brilliant people that I know have that. It has nothing to do with lack of skills, it's actually the opposite: when you start learning, you get to realise how many things you still don't know, and that's when imposter syndrome kicks in. Let's manage it together!
Influencer Marketing
From 0 to 150k/monthly budget spend keeping ROI >3, developing an analytical framework and formula to predict influencer performances and ensure positive ROI.
No-code
Passionate about Vibe Coding applied to website building, marketing automation, CRO, and others. Tell me your problem and let's solve it together step by step!
PPC strategies
6+ years experience with very small accounts scaled up to 1.5M/month expenditure. It doesn't take a complex structure to start, but it all needs to expand step by step while expanding your overall business strategy. PPC, custom setups, tracking, measurement, attribution. Ask me :)
Remote work
Working remotely for 6+ years, 95% of my career. Not easy, but it comes with so many benefits and priviledges. It's just that most of the times, people just don't take advantage of them. Let me remind you of the lucky person you are, and how you manage responsibilities while enjoying the best life can give you!
Experience
Halo AI
Founding Growth- 0→1 GTM: ICP, Value Prop, Pricing, and Channel test plan. - Validation: Alpha Testers, User interviews, LP/A/B on offers and onboarding. - Measurement: Funnel Custom Tracking for Advertising and User Behaviour Purposes - Data Analysis on Acquisition, Activation and Retention - Email & Automations to drive Engagement and Retention Early Results: - 500 Signups, 10+ Paid Subscriptions - Benchmarks for CAC/payback; defined a repeatable acquisition hypothesis.
Docplanner
Senior Performance Marketing & Growth Consultant- Guided multi‑market LATAM expansion, owning a fast growing 0 -->+200k monthly budget across 6 markets and a data‑driven acquisition strategy tied to CAC/ROAS guardrails and industry requirements and ethical standards. - Built the GTM, A/B tests and channels with an iterative roadmap. - Overhauled paid media end‑to‑end on Meta & Google: campaign architecture, bidding strategies, objective mapping, and creative testing; instituted KPI tracking, dashboards, and weekly reviews with cross‑functional teams. - Trained a team of 2 through an Agile, Data-Driven Test&Learn, iterative Framework - Implemented privacy‑ready measurement: server‑side GTM, Conversions API and Consent Mode to recover signals and strengthen attribution quality. - Achieved CPA −60% in 4 months while scaling spend and coverage, improving ROAS through channel‑mix optimization and establishing a repeatable acquisition motion.
SaaSHealth Care
- Go-to Market launches: Collaboration across teams to plan new product introductions, ensuring effective messaging and positioning for target audiences, while leveraging growth marketing techniques. - User engagement in the awareness and consideration stages through storytelling, positioning, and value proposition strategies across various channels, including SEA, CRM, affiliate, SEO - Performance-based marketing and customer relationship management initiatives, through strategic campaigns, retargeting, and CRM
Banking
Unobravo | Servizio di psicologia online
Senior Performance Marketing Specialist- Scaled Customer Acquisition in 3 european countries: Italy: 180x customers, +2.6x CAC in 3 years, Budget scaled 220x. Spain: 36x customers, only +1.8x CAC in 2 years. Budget scaled from 0 to 6 figures monthly - Differentiated marketing mix from 2 to 12 channels, from 2 to over 80 campaigns in 28 locations. - Scaled Supply Acquisition: introduced a Data-Driven approach to support HR, improved Conversion Rate by 60%, decreased CAC by 60%, boosted hirings by 6x by simplifying funnel steps, expanding acquisition channels from 2 to 9, implementing a new ATS, setting custom tracking and focusing resources on best channels France: launched Q3 2024, differentiated supply acquisition channels, set key KPIs for analysis, integrated ATS with ads platforms and automations, boosting 5x leads and Contracted by 3x in just 2 months. - Supported the international expansion of the company in 3 european countries through Market Research, Advertising Insights & Strategy, Pricing Strategy, Launch - Stakeholders' Management: C-Level, shareholders, top management, vendors, partners. Nourished, expanded and managed over 50 external partners which boosted our growth, provided better creatives, attribution, privacy and cookie solutions
Deckx
Marketing & Growth- Customer Base Growth: total Devs +130%, total companies +90% in 8 months through adv planning - Achieved a higher customer acquisition efficiency by diversifying the marketing mix, resulting in 60% cost of acquisition decrease. - Data Migration from DBMS to another and connected multiple automations, driving +30% qualified leads - Introduction of data analysis frameworks to provide strategic insights and guidelines
Unobravo | Servizio di psicologia online
Performance Marketing SpecialistDeveloped and Scaled the Customer Acquisition Strategy of the company - Digital Advertising Strategic Planning, Deployment and Management: starting with 2 platforms and managing small figures, expanding to 10+ channels and 7 figures monthly budgets. - Started the Influencer Marketing division. Budget 1k to 250k monthly, average ROI >3, over 70 annual collaborations over 6+ channels. Over 250 total collabs. - Management of over 30 monthly marketing collaborations with third parties, including suppliers, partners, agencies and external collaborators. - Enabled 40% increase in partnership revenue by developing a quantitative model to evaluate feasibility, managing over 50 annual collaborations. This solution also improved our ability to evaluate and report - Improved TV Ads Planning ROI by 37% by using 2 types of analysis and evidencing the most performing channels which we subsequently used to deploy our ads. - Selected, trained and set expectations for a Junior Digital Marketing Specialist, part of my team, following a Data-Driven, Performance-based, Goal-Oriented approach. - Tracking Setup, including integrations and custom HTML event tracking - Agile Framework and Lean Startup concepts integrated for workload management made my day-to-day activities efficient and effective
Unobravo | Servizio di psicologia online
Founding Performance Marketing- Built the Performance Marketing Strategy: from the first tests to multiple channels - On-site and Off-site SEO - Influencer Marketing campaigns: from the first contact to planning, posting, and analysing performance through a data-driven approach - Marketing Automation: Zapier, Sendgrid, Typeform, and more, to optimize performance and scale growth - Email Marketing: sustaining acquisition effort lowering CAC - Copywriting: SEO driven, and focused on improving ROI through A/B Testing - Offline Advertising: TV, OOH, Guerrilla, PR, all analyzed through acquisition metrics - Tracking setup and management, deployed through our CMS - Analysis and Presentation to top management
Fairforce
SEO & Data Specialist- Search Engine Optimisation: On-Site, Off-Site, Technical SEO, Keyword Planning - Created and Optimized the Multimedia Content, followed by data analysis to inform strategic decisions - Cross-functional projects within a multicultural team, remote working from over 50 different countries
Deutsche Bank Italia
Marketing InternWithin the Wealth Management Division, I supported the Marketing team in the following areas: - Analysis and Reporting of Digital Data on multiple platforms - Email Marketing - Database Management - Organized multiple <200 people Networking events - Content Creation for Internal and External Comms
FindMyLost S.R.L
Marketing & Communication InternMain responsibilities: - Digital Data Analysis - Digital Marketing Strategic Planning - Social Media Management - Content Creation - Email Marketing - Support the Business Team - Bug Reporting about the functioning of both Website and Mobile App.