Ewan Mchorton

I’ve helped more than 30 startups create pitch decks and prepare for investor meetings. I can help you sharpen your story, structure the deck, clarify the key messages, and turn complex ideas into a concise and compelling presentation. We can also rehearse your pitch and prepare for difficult investor questions.

I’ve built marketing teams as both a startup CMO and the founder of a creative agency. I can help you understand which roles you actually need, structure your team, assess candidates, and hire people who fit both the job and your working style. For agency founders, I can also help with team culture, responsibilities, delegation, motivation, and management processes. We can work on anything from your first marketing hire to restructuring and improving an existing team.

I’ve developed content strategies for both major brands and early-stage startups. I can help you understand what your audience actually cares about, define the right formats and channels, and build a clear content system. I can also help you assemble the right execution team, from copywriters and editors to photographers, videographers, and scriptwriters.

I can help you build a GTM based on real customer insights, market dynamics, and competitive context. Together, we’ll define your target audience, positioning, key acquisition channels, and the right way to communicate your value at every stage of the customer journey.

I’ve launched new products through Product Hunt, niche communities, forums, influencers, and creative guerrilla marketing. I can help you plan the launch, choose the right channels, craft the product story, and create the content needed to get attention – from launch videos and presentations to influencer activations.

I can help you clarify who your core customers are, what problem your product solves for them, and why they should choose it. Together, we’ll sharpen your value proposition, analyze customer insights, and identify gaps between the product, market needs, and your messaging.

I’ve created social media and video strategies for major brands and B2C startups, including viral TikTok and YouTube videos with 1M+ views. I can help you understand trends, choose the right formats, and build a content strategy designed for both reach and business goals. I also work with experienced creative teams and production partners who can bring the strategy to life.

Organize work of agency in Asana, work a lot with team and project in this app. both corporate and free options. Big fan of simple, UX and UI friendly task managers.

Managed Focebook ads, have many specialist and agencies who prfessionally promote brand and startups with the help of Facebook and Instagram Ads. Big fan of numbers and checking hypothesis with real result.

Analytics and numbers seems a lot to me. Make decisions based on numbers and metrics. Goals and cohorts are good for LTV and clients retention. Also worked a lot with Yandex.Metrics.

KanBan system is very comfortable for content production and social media processes. Built hundreds of the project with Trello and organize the work of 10+ team in this task manager.

Build several project and blog platforms on that platform. Have many developers that can help to make your site or blog platform. Alittle bit heavier than no-code low code platforms and site builders but still okey if you want to built blog.

Create many Youtube strategies and promote channels. Also seed viral videos with the help of ads, bloggers and partner channels. Several times were among top of the videos of the country.