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Enterprise Ireland
Mentor | Enterprise Ireland Mentor Network
Mentor to founders and leadership teams participating in Enterprise Ireland programmes, covering product-market fit, positioning, messaging, go-to-market strategy and growth.
Evelyn O'Keeffe
Senior GTM & Product Marketing Expert
Dublin, Ireland (+01:00 UTC) Englishfrom Dublin, Ireland
Usually responds in 14 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
2 reviews / 5 sessions
Tue
20
Next availability
Well prepared, generous with her time, and sharp on product positioning. Evelyn didn't give generic advice. She looked at the product cold, identified exactly where the messaging broke down, and gave me a structured framework to fix it. The kind of session where you walk away with a clear next step, not just encouragement. Highly recommend for anyone working through early-stage positioning.
Leon Freier
Bio
Senior product marketing and GTM leader with 15+ years’ experience across SaaS, fintech and digital platforms. I’ve led positioning, go-to-market and growth strategy at Google, Square, Deliveroo and Personio, from new market and product launches through to scaled portfolios. I mentor founders and product and marketing leaders who need an experienced sounding board on ICP, positioning, messaging, GTM, funnels and growth priorities. I can help you diagnose what’s getting in the way, challenge assumptions and turn a messy set of options into a clear set of next steps. My approach is practical, commercially focused and grounded in what will make the biggest difference, rather than adding more tactics to the list. More information: www.pmmgtm.com
Expertise
Go to market strategy
Built and led GTM strategies for international markets, grounded in solid product marketing foundations based on customer and market insights, and sharp channel activity prioritisation.
Growth marketing
Senior growth leadership shaped at Google, Square and Personio, focused on diagnosing funnels to build sustainable growth with a test and iterate approach.
Product launches
Led multiple launches from alpha to GA at Square, Deliveroo and Personio, aligning teams around value, timing and outcomes. Advise early-stage founders on early launch strategies and gaining traction with early adopters.
Product marketing
Product marketing leadership from start-up, scale-up and big tech roles, defining ICPs, positioning and messaging from MVP to general release, as well as later in the product lifecycle as product mature and evolve.