2x Founder | 0→1 Product Leader | Impact-Driven. Humans First. Data Informed.
I'm a 3x founder and human-centered product leader passionate about turning mission-driven ideas into real-world impact. My background in design and full-stack web development helps me connect vision with execution. Now, I am working on my third startup with a cofounder, entering into B2C and femtech for the first time. At my last startup, WholeStory, I built a SaaS hiring platform that brought job seekers’ personal stories into the recruitment process—elevating thousands of underrepresented voices and reducing turnover for employers. I specialize in early product development, go to market strategy, and using empathy as a business tool. I love helping founders clarify what they’re building, who it’s for, and how to launch with confidence. I care deeply about mental health during the startup journey and am happy to offer a listening ear to those who need. In addition, I am especially excited to support underrepresented founders (women, BIPOC, LGBTQ folks).
Fundraising can be intimidating—I can help with narrative, clarity, and confidence. As a strong visual and written communicator, I offer focused feedback on pitch decks, storytelling, and framing the “why now/why you.” I’m keen on story structure, messaging, and finding the emotional hook of your pitch.
I help founders build creative, effective GTM strategies rooted in real user needs. My experience spans B2B SaaS and two-sided marketplaces, with a focus on early-stage traction and distribution strategy. At WholeStory, I developed a pass-through GTM model that reached both sides of our marketplace through a single entry point—helping us acquire early customers without a large sales team.
I specialize in 0-to-1 product development—from uncovering real user needs to validating concepts and defining MVPs. I help founders focus on what matters most: solving the right problem, for the right people, with the right level of effort. My background spans customer research, product strategy, and lean MVP execution—always with an eye toward mission and impact.
I’ve leveraged Airtable in a variety of contexts, from developing public-facing, interactive databases to managing product roadmaps that align cross-functional teams. My experience includes structuring complex data systems that improve visibility, collaboration, and decision-making across startup environments.
As a finalist in the XPRIZE Rapid Reskilling competition (2020–2022), my team and I built an online learning experience under tight timelines. I identified Thinkific as the optimal platform for our needs and led the development and integration of our course, ensuring a seamless learner experience and strong operational efficiency.
I use Typeform as both a dynamic form builder and a no-code prototyping tool. It’s particularly effective for startups needing to validate concepts quickly or collect user data in a highly engaging way. My implementations have supported everything from user testing to automated onboarding flows.
I’ve implemented Notion as a central operational hub and company intranet, designing systems that improved organizational clarity and knowledge sharing. My approach focuses on scalable architectures that evolve with a team’s growth, helping startups establish efficient internal processes early on.
Zapier is my go-to automation layer for connecting tools and streamlining operations. I’ve used it to create integrations that automate awareness, reporting, and data workflows—what I like to call the “duct tape of the internet.” These automations have saved teams significant time while improving transparency and operational consistency.
With a background in human-centered design strategy, I began my career designing and developing websites before transitioning into software product design. I hold a degree in Visual Communication with a minor in Psychology, which informs my approach to research, interface design, and behavioral insight. I support teams in strengthening UX foundations, building scalable design systems, and aligning product experiences with user motivations.
Much of my career has focused on translating product concepts into tangible, user-centered solutions. I prioritize end-user needs at every stage of the design process, balancing usability, feasibility, and business goals. My experience spans a wide variety of product types and user groups, giving me a strong foundation for helping teams design with clarity and empathy.
As founder of WholeStory—a two-sided marketplace with a SaaS business model—I’ve experienced firsthand the challenges of early-stage product development, pricing strategy, and customer acquisition. I enjoy helping founders experiment with business models, refine value propositions, and align positioning with both user needs and market dynamics.
Most of my experience lies in building and supporting B2B SaaS products. I’ve worked on platforms ranging from two-sided marketplaces in the hiring space—serving employers as customers and job seekers as users—to big data solutions that deliver people analytics insights for recruiting, retention, and promotion. I can help founders navigate the nuances of designing for business customers while maintaining focus on end-user experience.
Idea to Revenue Consulting. We help mission-driven business leaders discover and execute on the right opportunities. Whether it's identifying new offerings, reimagining something that isn't landing, or building the infrastructure to support growth, we bring fresh perspective and strategic clarity to get there.
SheFi is a global online community and 8-week intensive course on Web3, primarily focused on teaching women and non-binary people blockchain technology. I was lucky to be a Season 15 SheFi Scholar, used this time to dive into Web3 and explore business ideas in the space.
Pacific Northwest National Lab (PNNL) performs cutting-edge, scientific research for our Federal government around sustainable energy, technology, and defense. In my role, I sat within the IT Project Management Office, managing the largest of our software portfolios, with an annual budget of $5M. The project I managed supported the facilities and inventory systems, empowering 6k employees with streamlined user experiences. (Laid off due to federal budget cuts.)
Included is a first-of-its-kind big data, people analytics platform focused on diversity, equity, and inclusion. They help companies hire and retain diverse talent through visualizing data and providing real-time insights. (Laid off due to financial reasons.)
~ Acquired by Career Path Services in September 2023 ~ WholeStory is a technology platform that provides insight into diverse life experiences to power better hiring. Our vision is to transform the way companies hire people, shifting their mindset around who and what are valued. In building this startup, I’ve worn many hats beyond my product responsibilities, including operations management, project management, brand development, and marketing/sales messaging. See my profile: https://app.tellyourwholestory.com/public/profile/VHbgxosKY2qvqWKEFFdYuA * Prototype, design, and manage the development of a scalable marketplace platform with multiple stakeholders * Lead product development with a clear vision, and break into prioritized features to ensure individual value is delivered * Work closely with engineering team to regularly ship product features and improvements * Participated as finalists in the XPRIZE Future of Work 2021-2022 * Designed a proprietary process to drive behavioral change and elicit unique, story-driven data from users * Manage operations across functions, and develop systems, processes, and communication standards to ensure team success * Develop technical process integrations between systems using various tools, including code and no-code apps * Communicate clearly with multiple internal and external stakeholders Specialties: New Product Envisioning | Agile Process Development | Market Research | Usability Research | Prototyping | SaaS | B2B and B2C Products | Marketplace Products | Lean Startup | Data Visualization | Data Analysis
Betwixt was a bootstrapped startup and digital community for women in design and business. Over three years, I built a thriving community of hundreds of people who provided support, resources, and business referrals to one another. I am proud of the work I did as an early visionary of connected, empowered spaces for women in business.
Pixology was a web development shop for women-owned businesses with an emphasis on empowering clients to manage their own websites (before that was the norm). I grew this business from zero to a self-sustaining client base with new leads coming almost exclusively from referrals.
The mission of the SPU Visual Communication degree program is to equip students with the theory and tools needed to be critical thinkers and creative problem solvers. At SPU during the winter quarters of ‘09 and ‘10, I taught a senior level interactive media course through the medium of Adobe Flash and ActionScript, emphasizing human-centered design and basic usability principles for digital product design.
Rain Networks is a small technical firm offering computer support, software sales, and website design (at the time of my employment). I oversaw the web department, generated new business through networking and client referrals, managed client projects, and designed, developed, and maintained both internal and client websites.
Seattle Pacific University’s Computer & Information Systems department managed the university’s infrastructure and websites (at the time of my employment). In this role, I learned basic web design and development, best practices for file management and version control, along with process management. Together with the web master, the two of us designed, built, and maintained websites for the entire university.
