Modern Kindred
Co-Founder
Reimagining pet wipes
Elizaveta Baronina
Co-Founder & CEO at Modern Kindred | ex PlayStation
New York, United States (-05:00 UTC) English, Russianfrom New York, United States
Usually responds in 10 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
10 reviews / 16 sessions
Mon
09
Next availability
Bio
I'm Liza, Co-Founder and CEO of Modern Kindred, a pet care brand I built from a kitchen lab while working full time in tech. Today, we have a manufacturing partner, retail placement, and growing online sales. I started my career in private equity at StepStone Group before spending six years in analytics and product management at PlayStation. That combination taught me how to validate ideas with data, read markets before committing, and think in unit economics and long term strategy. The moment I had the freedom to build something of my own, I did. I mentor founders and professionals who are in the messy middle of building something real. I'm especially useful if you're working on: -Validating your idea before spending a dollar on it -Testing the market with data before you fully commit -Finding your first customers without a big budget -Pricing and packaging a product from scratch -Launching or scaling a consumer product brand -Go-to-market strategy and product positioning -Knowing which KPIs and metrics actually matter at your stage -Building tracking systems that drive real decisions, not vanity metrics -Making the leap from corporate to founder -Mindset and the life structure to sustain ambition without burning out I've lived the chaos of building while employed, navigating manufacturing decisions, landing first retail doors, and sitting with the uncertainty of early-stage growth. I won't give you theory. I'll tell you what I actually did and what I wish I had known.
Expertise
Go to market strategy
I help founders build a clear, actionable path to their first customers and beyond. Whether you're pre-launch or early stage, we'll work through who your target customer really is, where to reach them across channels, platforms, and stores, how to position your product against competitors, and what your messaging should be and why people should choose you.
Experience
PlayStation
Business Analyst 3 | Product Manager• Defined product requirements and roadmap for internal data platform features • Drove data analysis to support business decisions and stakeholder reporting • Led cross-functional initiatives across data governance, catalog management, and internal marketing
Tech Coast Angels
Analyst• Part of the team responsible for seed stage investments into companies in SoCal • Responsibilities cover initial screening and due diligence through structuring of the final investment agreement
Max Interamericas INC
Market Analyst Intern• Negotiated deals with distributors in Eastern Europe, Africa and Central Asia • Responsible for identification and evaluation of potential new products to be added to the Company’s portfolio • Created pricing models that determine competitiveness of Max InterAmericas’ products internationally
Exceleration Capital LLC
Venture Capital Intern• Proactively seeked out potential investments in bioscience, information technology, communications and software startup companies in San Diego and Los Angeles • Prepared valuations and negotiated with potential investment candidates
State Street
Capstone Project• Developed alpha trading strategies that outperformed the MSCI-World index during the five-year period from April 2012 to April 2017 • Used Vector Autoregression (VAR) models to determine lead-lag predictive relationships among Country indexes, Foreign Exchange changes and Country Risk Premiums for 37 countries
South County Economic Development Council
Economic Development Intern•Collected pedestrian border surveys at San Ysidro port of entry • Assisted SCEDC Business Outreach on measuring economic impacts on local businesses in the city of National City •Created the Maritime Industry profile conveying the economic impacts on the maritime industry in South County