All mentors

Elena Hurjui

Strategy Director | Founder

Cluj-Napoca, Romania (+02:00 UTC) Englishfrom Cluj-Napoca, Romania
Usually responds in 2 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
14 reviews / 17 sessions
Tue
13
Next availability

Bio

My experience spans over 20 years, half of those spent on the corporate side, working for global brands (Coca-Cola, Unilever, Pepsi), and the other on the entrepreneurial one, helping early-stage and mature tech companies build their brands and tackle challenges and opportunities in competitive landscapes.

Expertise

  • Growth marketing

    Competence: brand building, brand strategy, product value proposition. My company has developed a trademark methodology, called Perception Engineering, which is about how people feel about a brand, beyond what the product does. And this is based on the belief & evidence that good products need to develop into brands in order to thrive, and that, from a point onwards, building a brand is the key growth driver for companies.

Toolkit

  • LinkedIn Ads logo

    LinkedIn Ads

    I've been using Linkedin as a networking tool, new business reach, content creation for the company I am the founder of, and as a source of information.

Experience

  • Alphablock

    Chief Marketing Officer

    The Intelligent Web

  • Heraldist

    Strategy Director | Founder
    •heraldist.com

    Since 2014, co-founder and Strategy Director of Heraldist, an independent strategic & creative consultancy founded in Berlin, Germany. Before establishing Heraldist, I was the Head of Communication for all PepsiCo brands in Romania, being awarded Grand Effie, the world’s most important recognition for marketing excellence. Later on, I was appointed Head of Communication for Unilever brand Calve, then Head of Communication for the Coca-Cola Company’s brand portfolio for the Eastern European region, in charge of all marketing activities as well as Coca-Cola’s official sponsorship for the 2014 Winter Olympics in Sochi.

  • McCann Worldgroup

    Group Account Director

    Coordinating The Coca-Cola Company's communication for Eastern Europe and implementing communication on Coca-Cola Central Asian region. Brands under supervision: Coca-Cola, Sprite, Fanta, Schweppes, Coca-Cola sponsorship for 2014 Winter Olympics in Sochi. Coordinated a team of 7 project managers.

  • Publicis Groupe

    Account Director

    Coordinating communication for The Coca-Cola Company, managing Coke's sponsorship of the 2014 Winter Olympics in Sochi.

  • Ogilvy

    Account Director
    •ogilvy.com

    Managing communication for Unilever Russia for Calve brand, as well as Ford Russia. Coordinating a team of 5 project managers

    Digital AgenciesB2C

  • BBDO

    Account Director

    Managing PepsiCo communication in Romania, coordinating brands such as Pepsi, Pepsi Light, Pepsi Max, Mountain Dew, 7UP, Mirinda, Gatorade, Lay's. Coordinating a team of 5 project managers.

  • McCann Worldgroup

    Account Executive

    Managing communication for InBev (Bergenbier, Beck's, Stella Artois, Lowenbrau), Altex (home appliances retail), ING Insurance, Ministry of Foreign Affairs, Siemens, Zarea, ARAS (Romanian Anti-AIDS Association) and several other brands.

  • Plus Advertising Bucharest

    Account Executive

    Managing communication for Volksbank Romania

  • Adverteam Bucharest

    Account Executive

    Managing communication for various local brands

  • LEADERS Bucharest

    PR Coordinator

    Managing communication for one of the top leadership development NGOs in Romania.

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