
Flora Food Group
Responsible for AI (Gen & Agentic AI), Advanced Analytics (ex: ML & Optimisation), Analytics & Reporting and Data Engineering.
Data & Strategy Leader | Helping start-ups & scale-ups build their first data function | Ex-Deliveroo, Barclays, Beacon
Dynamic and results-oriented leader in Data and Strategy, with a proven track record of establishing and guiding high-performing data teams. By combining my technical expertise with a keen business sense, I specialise in formulating comprehensive data strategies and leading agile, impactful teams to unlock unprecedented commercial value from data assets. My approach as a leader is focused on achieving tangible results, and I bring a wealth of experience in steering teams towards success in the dynamic field of data and strategy.
Data-driven leader with 7+ years of experience extracting business value from data. I have leveraged Python, R, SQL, Looker, and Tableau to achieve impactful results, such as: 1. Boosted revenue by double-digit growth on multiple occasions for various startups through data-centric pricing and retention strategies. 2. Built and automated a scalable analytics infrastructure that propelled a Series B startup to unicorn status. 3. Increased CLV and reduced operational costs to improve margins.
3+ years of experience w/Google Data & Looker Studio Including setting up Google Data / Looker Studio Transforming raw data into actionable insights through impactful Looker dashboards, driving growth for start-ups & scale-ups
5+ years of experience, incl: Setting up Looker and Looker Studio Transforming raw data into actionable insights through impactful Looker dashboards, driving growth for start-ups & scale-ups
Harklinikken is a hair specialty scale-up offering customised hair-restoration products. I am building their data analytics function from scratch to help the company growth 10x through data-driven decision-making.
Worked at Beacon, who provided end-to-end Freight services by: 1. Providing freight and support (customs, for example) services 2. Real time location update on land, air and water freight to optimise inventory management 3. Supply Chain Finance for SMEs to optimise their trade cycles
I worked in The Information Business Team at Barclays, where I focused on Current Accounts and Savings products to maximise customer engagement, retention and profitability.
Worked at Deliveroo, where I helped the commercial team secure large clients such as McD, KFC, etc. using analytics to draft objective proposals. Also led Deliveroo's CX Global Performance to maximise NPS

Responsible for AI (Gen & Agentic AI), Advanced Analytics (ex: ML & Optimisation), Analytics & Reporting and Data Engineering.

Harklinikken is a VC-backed hair specialty scale-up offering customised hair-restoration products. I spearheaded the development and execution of a transformative data strategy, elevating Harklinikken to the forefront of data-driven organisations.

Joined at PE funding stage
Beacon is a Series B start-up simplifying supply chain for businesses, backed by some of the most impressive investors in the world, including Jeff Bezos, Marc Benioff and Eric Schmidt. I

Part of Consumer, Rider and Restaurant Care Strategy Team. I led the optimisation of current practices and drove continuous improvement in customer experience and complaints resolution journeys.

Part of Strategic Partnerships and Business Development team, to assist the commercial team in securing large QSR clients, and also work these QSR clients to help them optimise their operations and maximise orders and AOV on the platform

Savings, Investments and Current Accounts, The Information Business Team. Help the management solve commercial problems through data.

A mobile social platform enabling enterprises to monetise audiences using social business models