Dawid Zimny

I started as a freelance blog writer in 2018. Content is still a big part of my responsibilities, as I - along with NerdCow - believe that a "writing culture" is a huge asset for a company. I have experience in SEO foundations, writing blog content, LinkedIn posts, and newsletters.

I've worked with B2B and B2C companies to improve conversions by as much as 3x, with most of my experience being in B2B. I saw through conversion optimisation projects on my own, with our internal team, and working with external CRO Managers from our clients' teams.

I've been writing and reviewing website copy for core pages and landing pages since 2018, including a 140+ page website where I wrote the copy for all pages by myself. I'm big on brevity and simplicity in writing.

I work with designers, developers, and stakeholders to deliver user-friendly website features as a non-designer. I plan and co-facilitate user tests, and I contribute to the QA process of designs to ensure they provide an optimal experience across mobile and desktop.

Note: this refers to website ideas, not business ideas. As part of my Product Management role, I helped design the workshops we run with clients at NerdCow. These include idea generation and validation, focusing on problem solving and team alignment. I've analysed dozens of user tests for website ideas, observing their success rates.

As an extension of my mindset and psychology interest, I can advise you on imposter syndrome. I constantly consume content related to the topic, and occasionally feel imposter syndrom myself. I can talk to you about ways to reduce the frequency of the feeling, and talk about your concerns from an outside perspective.

I played online poker for a living from age 18 to 22, and played sports at a junior level. Mindset coaching has been with me since then because it's a crucial part of the profession - arguably more important than any statistical knowledge or being able to "read" your opponents in real-life games. I also worked with our founder at NerdCow to transition the agency to an agile mindset, and frequently consume new content around "healthy" mindsets in various areas.

I manage our productised web design service, with direct input on the tools, frameworks, and methodologies we use. I'm also in a product owner-like role in our relationships with clients, and can advise you on both.

I contributed to creating a productised service at NerdCow, where we bill a flat subscription for our web design consulting. I've attended sales calls and read conversations with existing clients when we switched our approach, and I've seen how prospects receive that shift - including their reservations and no-goes.

I have experience working with small teams remotely. I'm happy to share my observations and common problems we faced. I can also provide a semi-contrarian perspective, as we have seen great success with primarily office work at NerdCow - but that has a lot to do with our culture, and the results will vary.

Since 2018, I've been using non-technical SEO foundations in my job - both internally and externally. I'd feel most comfortable advising founders that aren't experienced in SEO beyond the "mainstream" content about it, who are just starting. I can help you prioritise the basics for the most impact, especially under 1,000 clicks per month. Keep in mind the outcome of our call will be optimal if you have historical Google Search Console data.

I have two perspectives here. First one is that of a boutique agency, which has tried the "big names" for our own use, and generally found niche alternatives of tools for most use cases. The second is a perspective of someone who has worked with a number of B2B companies, using their tool stack, observing inefficiencies and quirks about different tools.

User research and testing is a key part of my role. Our agency never delivers a large website project without user testing, and we frequently test even the smallest features before committing. I can help you with user research methodologies, resources, types of user tests for various problems and general rules of the craft.

I'm a keen listener with an interest in psychology. I considered switching from software engineering to psychology at uni, but ultimately got into marketing first and psychology has stayed with me in this form. I'm a critical thinker, allegedly neurotypical, happy to offer an impartial perspective on anything related to business and marketing.

I've used Confluence from 2020 to 2024 as a user and administrator, setting it up for a small web design & development team. Confluence was briefly the main destination for our evergreen, internal content such as processes and handbooks.

I have a basic understanding of Figma, from a non-designer standpoint. I've used it when doing quality assurance of our websites, and I use it to design simple social media assets.

I've used Maze and other user testing platforms to set up and analyse tests, such as open and closed card sorting, tree testing, and other. It's an integral part of our process, as we validate most of hypotheses before committing resources to development.

I use Microsoft Clarity as a free alternative to Hotjar for heatmaps and session recordings. It's a form of quantitative and semi-qualitative data when finding and solving website problems.

I've used Miro when facilitating remote workshops for NerdCow. We have set up a number of templates for different workshops and used it to brainstorm internal processes.

I've used SparkToro occasionally in its free version for basic queries, e.g. finding journalists to pitch a topic. I'm up-to-date with their product and capabilities, but don't have a big enough need for the product to be a paid subscriber. I'm happy to introduce you to its audience research capabilities.

We use UserInterviews as one of the platforms of choice for user testing. I've helped set up user tests and screening questionnaires on the platform, choose a pool of testers, and analyse the tests.

I use Google Analytics on a weekly basis. It's a tool that helps me find quantitative signals about issues on websites, which we later confirm qualitatively.

I managed Google Tag Manager for all of our clients. This includes a compliant cookie consent mechanism based on Tag Manager that I created for NerdCow and our clients.

I used the full Hotjar capabilities - heatmaps, user feedback, surveys, session recordings. NerdCow has a case study featured on the Hotjar website based on our success with the platform - you can read it in the "Content" part of my GrowthMentor profile.

I've used Jira from 2020 to 2024 as a user and administrator, setting it up for a small web design & development team. That included automations, workflows, task types, using plugins, and generally customising the entire platform to our needs.

NerdCow uses WordPress as a base for our bespoke websites. We remove all the bloat before developing custom components. I am fully familiar with the administration experience on WordPress - including the standard interface, bespoke components, and popular page builders and plugins.