Haus Advisors
Founder
Haus Advisors helps technical agency founders ($1M+) stop relying on referrals and build a repeatable growth engine. 15+ agencies since launch. 100% of Why Us Sprint clients continue to ongoing engagement.
David Hoos
B2B Performance Marketing Manager
Portland, OR, United States (-08:00 UTC) Englishfrom Denver, CO, United States
Usually responds in 13 hours
$60 / hour
Price per hour
15 min30 min
Time Blocks Available
4.96
6 reviews / 7 sessions
Sat
10
Next availability
Bio
I've led in-house B2B marketing for three agencies (conversion optimization, SMS & email, and now an influencer agency) helping to attract new clients. I can provide strategic and tactical feedback to companies (and especially agencies) looking to attract more qualified inbound leads.
Expertise
Content marketing
I have deep expertise in content marketing from the SEO side to the content strategy and editorial side. In my view, it is essential to develop a unique voice to really make content work effectively for you.
Conversion rate optimisation
I've spent the last three years at a conversion rate optimization firm and am very familiar with the rules, processes, and benefits that CRO has for many businesses.
Design / UX
Our firm has worked with hundreds of ecommerce stores and I can provide feedback on the site usability changes that could help improve your engagement and sales.
SEO
SEO is overcomplicated by a lot of folks. In my time running content marketing and SEO, I've learned that it most often comes down to 2-3 key activities that will make the most difference. Yes, you can debate details, but if you execute on the big items, you'll spend less time and see better results.
Social media
I lead marketing for an influencer marketing agency. I have a great grasp of what works and doesn't work when working to build a program for consumer businesses.
Toolkit
Ahrefs
I've been using Ahrefs for the last 3+ years to research, manage, and monitor our SEO efforts related to content marketing. I'm a huge fan of its capabilities and can share some of the tricks and hacks that I've discovered in my time using it.
Drip
Managed campaigns on Drip for over two years. We primarily used it for weekly newsletter sends, but also used it for a welcome sequence and some back automation.
MeetEdgar
I've been using MeetEdgar and its social scheduling capabilities for a number of years and have developed some best practices for getting the most benefits from your usage of it.
Industries
Digital Marketing
I've spent the last decade in-house at agencies helping them build their marketing engines. Today I'm a fractional CMO and advisor to agencies, helping them build their own organic inbound marketing engines.
Experience
Lead B2B marketing efforts to attract new agency leads
E-CommerceDigital Agencies
Building out inbound marketing operations at this leading ecommerce SMS and email agency.
E-CommerceDigital Agencies
Lead all inbound marketing efforts/strategies to attract new qualified leads.
E-CommerceDigital Agencies
Uncommon Creative
FounderEntrepreneurial Leadership and Studio Growth: Established and grew a successful digital marketing and design studio, specializing in partnering with small businesses to craft and implement comprehensive marketing strategies, leading to enhanced online presence and customer engagement. Strategic Campaign Development: Identified key target audiences and engineered tailored digital marketing campaigns that effectively engaged, informed, and motivated, resulting in increased brand awareness and conversion rates. Collaborative Project Management: Authored detailed project briefs, fostering strong collaborations with agencies, vendor partners, and clients to ensure seamless project execution and optimal outcomes. Client Onboarding and Relationship Building: Designed a comprehensive client questionnaire for new projects, standardizing the onboarding process and enabling tailored strategy development from the outset. Process Optimization for Client Satisfaction: Implemented a formalized project management process, significantly improving client project experiences and driving repeat business through enhanced service delivery. Client Education and Support: Educated business owners on the impact of completed projects, providing insights into beneficial systems and resources, thereby empowering clients with knowledge to sustain and grow their businesses.
Lightcast
Digital Marketing ManagerMarketing Automation and Email Growth: Pioneered the adoption of marketing automation technologies, doubling our email list growth rate and optimizing email campaigns for enhanced conversion rates. Digital Marketing Innovation: Implemented cutting-edge digital marketing strategies and technologies, leading to the execution of successful ad campaigns across multiple platforms and optimizing user experience for conversions. Analytical Optimization and A/B Testing: Utilized analytics tools to refine marketing funnel stages and conducted A/B testing in email campaigns, driving improvements in traffic, conversion rates, and overall marketing ROI.
Canon Press
Client Services & Fulfillment Manager• Provided personalized advice to customers, boosting upsells by 22% and improving customer satisfaction rates. • Solved customer service issues, leading to a 18% reduction in complaints and a 11% improvement in customer retention. • Led a team of four, achieving a 38% increase in team productivity and completing projects 14% ahead of deadlines. • Designed and streamlined inventory systems, reducing overhead costs by 30% and improving stock turnover by 20%. • Organized and led trade show initiatives that generated 200+ new leads and $50,000 in sales opportunities. • Conducted training for new staff, resulting in a 15% improvement in best practice adherence and a 10% boost in overall productivity. • Innovated creative concepts that led to the launch of 3 new products, contributing to a 20% growth in revenue. • Spearheaded the idea for a product that sold over 5,000 units within the first month of launch and became a top seller. • Oversaw client services and fulfillment teams, achieving a 98% customer satisfaction rate and reducing fulfillment errors by 15%.