Dat Le

Some highlights from my 10+ year career driving business results across user onboarding, engagement, and retention at 100M+ user scale: - At Uber, retention and loyalty strategies I led generated $34M in incremental annual revenue - At Afterpay, my CRM strategy contributed $78M in incremental annual revenue - At Copper Banking, I led the product-led growth department (3 direct reports) and helped grow the user base by 30% - At caffeine.ai, I led the product launch for caffeine.ai from 0 to 200K+ users and pioneered AI agent workflows ahead of the industry curve - Besides, I also mentor founding startup operators through First Round Fast Track and Founder Institute.

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  Artificial intelligence

  AI is not taking away anyone's jobs. AI helps us work smarter and faster while it also hallucinates hard. I'm still learning and would be more than happy to share my experience leveraging AI and discuss how you can better use AI.

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  Career guidance

  I've been very lucky to have a fluid career spanning across tech startups and big corporates, growth marketing and product growth, Asia and America... So I'd jump on any opportunities if I could offer guidance and clarity to help you navigate your career path.

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  Conversion rate optimisation

  I love jamming on ideas/hypotheses on how to improve conversion rate because (1) that's what us growth hackers love doing and (2) if we can't convert users after acquiring them, it's just a waste of acquisition efforts. I strongly believe conversion rate optimisation happens both on and off product – do you agree?

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  Product launches

  I've been fortunate to have led multiple product launches in my career from marketing/growth perspectives such as caffeine.ai (AI-powered vibe coding tool), Copper Investing (investing for teenagers), and Uber Eats Pro (loyalty program). If you need another brain to copilot your product launches so you can lean on the excitement side instead of the anxiety side, just let me know.

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  Product market fit

  #1 reason why startups fail is not because they've run out of runway but it's because there is no product market fit. Hit me up if you want to jam on how to recognise you've got product market fit and what expensive mistakes to avoid before that.