All mentors

Dasha Petrova

Community & Education Advisor | EdTech & Web3

Dahab, Egypt (+02:00 UTC) Englishfrom Moscow, Russian Federation
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.98
20 reviews / 25 sessions
Tue
27
Next availability

Bio

Hey, welcome to my profile :) I’m Dasha, I’ve been working with EdTech products for a while as a Product Lead and now as a first-time founder. I like pivoting my career so this year I turned into a Community builder at a Web3 startup. Also about to launch my first podcast (about Web3 marketing). I’m passionate about startups, education, communities, and mentorship. I’m using my experience in education, marketing, and Web3 to drive community-led growth and build community-based products, both as an entrepreneur and as a consultant. I've been mentoring people for a few years helping to accelerate their careers. Happy to share my experience with EdTech products and Web3 communities. Let's chat about the things you need help with or just connect and network. Just shoot me a message :)

Expertise

  • Building a team

    I've built 4 teams from scratch (30+ people in total) and mentored my team members to grow into team and project leaders (7+ people in total). I've also come my way from being a miserable destructive boss to knowing how to build good relationship with teammates.

  • Conversion rate optimisation

    I worked a lot with acquisition and funnels for EdTech products, coordinating the efforts of sales and marketing teams to grow the revenue. Happy to look at your funnel together and help you figure out the improvements to try.

  • Idea validation

    I'm currently validating my own startup ideas – happy to share what I know and all the useful links I have and support you in this process. Especially happy to work with female and first time founders.

  • Product launches

    I love bringing value to people – launched 20+ educational products and several community programs, including educational activities and dozens of marketing and community events.

  • Sales

    I have coordinated a lot of online sales activities like promo webinar and intro lessons. Happy to help if you're launching them or trying to improve their CR.

Toolkit

  • Mailchimp logo

    Mailchimp

    I worked with a few emailing services like Mailchimp over the years for marketing and customer communication purposes at edtech startups

Industries

  • Social Media Advertising

    I've been working at a leading HR Marketing agency for a few years as an Account Manager and Project Lead in the beginning of my career. I led employer branding and graduate recruitment activities for 10+ top companies like BCG, Schlumberger, Uniqlo, etc.

  • Cryptocurrency

    This year I got into Web3 building a community of DAO professionals as Superdao. It's a platform that helps to launch a DAO in a few clicks ($11.5M in funding).

  • EdTech

    I've worked at EdTech startups for a few years, launching and growing products like https://www.kodland.org. If you need help with figuring out your GTM, acquisition, retention or launch process - reach out to me.

Experience

  • Linity

    Marketing & Community Lead

    I grew Linity’s community from 0 to 200K registered users, 90K Discord members, 30K on Telegram, and 80K followers on X. – Coordinated beta platform launch, monthly community growth strategy (paid ads, influencers, quests campaigns), and social media strategy – Launched and managed community programs: events, AMAs, educational projects, engagement contests – Established a Beta Tester program and organized user feedback loops to enhance product iterations – Continually provided user support and onboarding by coordinating a team of moderators – Coordinated product marketing campaigns and new feature launches – Designed an Ambassador program and a Loyalty program – Reported and analyzed key metrics (Amplitude, Google Analytics)

  • DFINITY Foundation

    Content Marketing

    I produced and hosted the Web3 Marketing Podcast featuring startup founders from the ICP ecosystem (total listenership of 35K across platforms, partnerships with 10 crypto projects)

  • Superdao

    Head of Community

    Superdao platform helps companies use crypto tools like NFTs and DAOs in a few clicks ($11.5M in funding). I led a team responsible for community growth and education. Highlights: – Launched several community programs (events, partnership programs, NFT membership, etc) – Led the main educational initiative Superdao Bootcamp (https://bootcamp.superdao.co/) with 500+ people on the waitlist – Launched a Discord community and scaled it to 800+ members

  • Kodland

    Head of Product & LX

    Online digital skills platform for kids ($10.5M in funding). I led a product team for English-speaking markets. Highlights: – Scaled our product line to 6 products – Set up a content adaptation process – Improved LX and support team operations (customer feedback system and CustDev) – Tested a few ways to reduce CAC and grow AOV

  • GeekBrains

    Growth Product Lead

    GeekBrains is one of the top 3 edtech platforms in Russia that helps people acquire new tech professions. I was leading the team building educational products for Data Science & Analytics novices and professionals, responsible for the business growth of my division implementing product and operational strategies and new marketing initiatives. – led division's revenue growth with +400% YoY results in June-Nov – launched 6 new online courses – built my team and processes from scratch

  • GeekBrains

    Business Development Lead

    As my second stream of work I've led GeekBrains initiative to test and launch the new markets.

  • Changellenge >>

    Growth Product Lead

    While building educational division my responsibilities combined operational and product management, b2c & b2b marketing and sales management along with being a spokesperson for our courses at webinars and promo events. As a team leader I was recruiting, training and mentoring new employees. – My team launched 8 new courses and achieved MU x5 growth with one of them. – We coordinated 4 product updates based on customer feedback analysis with achieved NPS improvement. – We've set up a new process of launching courses 2 times faster and optimized -30% COGS of our division.

  • L'Oréal

    Employer Branding Specialist

    I was responsible for strategic attraction & hiring of young talents – from budget management and strategic planning to overall execution. I hired 50+ trainees to different departments and relaunched 2 graduate recruitment programs. I launched a career SMM project and doubled the number of subscribers. I also took part in EVP creation & launch.

  • Changellenge >>

    Senior Account Manager

    – I was responsible for educational products and employer branding projects. I've executed employer branding & graduate recruitment activities for 10+ top companies with total KPI achievement. – In my second stream of work I developed & launched a new B2C educational product and doubled its revenue in one year.

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